To learn more about Microsoft and its Bing search engine, also see our Search Engine Land’s Guide To Bing page.

New Bing Ads Editor Release Coming Soon, To Include Update To Campaign Conflicts Review

bing-ads-new-240px Along with news that a new release of Bing Ads Editor is imminent, today the Bing Ads team announced an upcoming update to the conflict resolution workflow designed to simplify the campaign conflict review process. Campaign conflicts can arise when multiple people are managing an account across various platforms - Web UI, editors, third-party tools and APIs. Bing Ads Editor has long had a conflicting account changes warning in Bing Ads Editor, but the new update will give users the option to override changes without having to review the conflicts first. Bing Ads Editor validates if there a [...]


Bing Ads Expands Mobile Sitelinks Coverage In US, Will Roll Out To EU Markets

bing-ads-new-240px Bing Ads announced today that it will complete roll out of sitelink extensions on mobile devices in the US in coming weeks. In a post on the Bing Ads blog, Microsoft's Eliot Li said they currently have enabled over 60 percent of the mobile traffic on the Yahoo Bing Network (YBN) to run sitelinks in the US. Sitelinks for Mobile will launch in several EU markets, including the UK, France, and Germany, says Li. Additionally, Li says Bing Ads has doubled the number of mobile clicks by growing its network over the past year.   [...]


Microsoft: We Don’t Censor Search Outside China

bing-china-600 Bing censors search results in China in accordance with Chinese law. But does it do so in the US and elsewhere around the world for Chinese users? That disturbing proposition was raised yesterday in an article appearing in The Guardian. The article asserted that Bing search results for Chinese language speakers in the US were radically different than those in English for controversial terms such as Tiananmen Square or Dalai Lama: Microsoft’s search engine Bing appears to be censoring information for Chinese language users in the US in the same way it filters results in mainland China. S [...]


Bing Ads Updates Reporting Capabilities, Chiefly Conversion Performance Insights

bing-ads-new-240px Today, Bing Ads announced the roll out of several new updates to the reporting capabilities. For advertisers with conversion tracking enabled, this will likely be the most welcome change announced today. At long last, Bing Ads has introduced the full set of conversion fields to all Performance reports. Segmentation by common dimensions such as Device type and Bid Match type are also now available in all performance reports. Change history reports can now be run for multiple accounts in a single report, and the reporting now includes changes made to the following: Match type of k [...]


Bing Beats Google With Bitcoin Conversion Tool

bitcoin-featured First Yandex, and now Bing has beaten Google to offer Bitcoin conversion prices. Bing has announced that people can find the current rates by doing a search on Bing. Bing shared the news in a blog post today. It can be triggered in various ways, such as asking "one dollar in bitcoin," which yielded this answer: Yandex rolled out a similar BitCoin conversion feature in December. Like Bing, it uses pricing from the  Coindesk Bitcoin Calculator. WolframAlpha also offers Bitcoin conversion, having launched that in January. As for Google, it remains a no show. It provides conversion of a [...]


Microsoft Testing “Bing Saves” Search Bookmarking Feature

Bing logo Microsoft appears to be testing a new feature for Bing: Bing Saves. According to a Neowin community member who saw the beta, it's a way to click and bookmark a search result for later retrieval from a personal Microsoft account. Below is a screenshot of the feature from Neowin. The utility of such a feature is fairly self evident. Users can create a personalized "index" or repository of sites and URLs for later reference and use. What's interesting is that search bookmarking and "personal web" databases existed for several years and were mostly discontinued for lack of adoption. [...]


Bing Teams Up With The Hollywood Reporter In Anticipation Of The Oscars

Bing Logo Following the launch of its awards site, Bing announced today a new partnership with The Hollywood Reporter to create the "ultimate Oscars resource guide." According to the announcement, Bing's awards site will offer biographical information, photos and news on this year's Academy Award nominees. To illustrate its new Oscar search features, the site used best supporting actor nominees Jared Leto from Dallas Buyers Club and Johan Hill who starred in The Wolf of Wall Street. Bing is also using its trend data to predict winners. The Bing Awards site currently has American Hustle's [...]


“When Do The Olympics Opening Ceremonies Start?” Search Engines Compete To Answer

olympic-rings-featured Who knew a simple question would be so hard to answer? Yesterday I searched across all three engines to find out more about the Olympic opening ceremonies and when they start. I quickly discovered that the official website of NBC, which is broadcasting the games in the U.S., had nothing about the ceremonies or when they'll air in the States.  So back to the search engines I went, chronicling my odd experiences along the way. Oh, and to cut the suspense, the Opening Ceremonies happen at 12:14pm ET on Friday, Feb. 7, although in the US, NBC won't broadcast them live, going with a recording 7 [...]


Bing Launches New Winter Olympics Search Features & Counter To Track Gold Medals

bing-2013-logo-featured With opening ceremonies just two days away, Bing is upping its search game for the 2014 Winter Olympics in Sochi, Russia. Now when Bing users search on specific sports and athletes the search engine will include Olympic-related schedules and content in its search results. The site has also launched a "Winter Olympic Medal Tally" to track the countries and athletes winning the most gold medals. To find Olympic event schedules, users only have to search on a specific sport to see an overview of scheduled events in Bing's search results. Searching on an athlete's name will deliver their [...]


Microsoft’s $15 Million Check-in: Will Redmond Buy Foursquare?

microsoft-foursquare-featured Microsoft has invested $15 million in Foursquare and said it will license the former's location data according to news released yesterday. Foursquare aspires to be "the location layer for the internet." With real-time feedback about local data accuracy, based on user movements and check-ins, Foursquare is becoming a stronger and stronger source of local information. However I wouldn't necessarily agree with the notion that Foursquare's data are the most accurate in the market. Google and Yelp may still have better data -- although I suspect Foursquare CEO Dennis Crowley would dispute that. [...]


With Nadella’s Appointment, The “Search CEOs” Now Run Google, Yahoo & Microsoft

google-microsoft-yahoo-featured Satya Nadella being named CEO of Microsoft isn't just big news for Microsoft. It's big news for search. For the first time in ages, the three major search companies in the US are all run by CEOs who either came out of a search-background or have a solid understanding of it. Despite the attention search has gained over the years, I feel like it still gets overlooked as the powerhouse it is. It's responsible for about half of online ad spending in the US. It's where the majority of Google's money comes from. As I joke, Google Glass and those self-driving cars are being funded by ads about mes [...]


Who’s Tops? Bud Light Is Unseated As Number One Super Bowl Advertiser On Google And Bing

goal-posts-wisecontrarian-flickr-7993738373_db9fa4009a_b It looks like we have an upset. Bud Light appeared to be the clear front runner among Super Bowl advertisers running paid search ads on Google and Bing, It turns out the King of Beer's less filling counterpart is merely the runner up on both search engines. Volkswagen has garnered the top spot with the most ad impressions on Google. While Nestle has taken the lead on Bing to promote the new Butterfinger Cups. That's according to the monitoring service BrandVerity, which began monitoring paid search ads across 27 super bowl-related keywords on January 21. BrandVerity's Sam Engel says they [...]


Nadella Would Bring Search Cred To Microsoft CEO Role

Satya Nadella Microsoft Based on several reports is appears very likely that Microsoft will announce that Satya Nadella will be the next CEO. He brings an engineering background to the C suite. He's also a B-school grad. For the past three years Nadella has run Microsoft's Server & Tools business. Before that he was in charge of Bing and online advertising. Nadella presided over the transition from Live Search to Bing and understands the search business. Nokia's Stephen Elop said that he might consider selling Bing if he were elevated to the CEO role. Nadella would be very unlikely to do that, recogniz [...]


Bing Ads Editor Update Gives The Lowly “Sync Update” Window Real Functionality

bing-ads-new-240px In the newest update to Bing Ads Editor, the Bing Ads team has given the Sync Results window some useful functionality Like AdWords editor, the new synch window in Bing Ads Editor shows the total number of changes and the number of those that have been successfully downloaded from or posted to the account. A new Status column replaces the old Errors column. This column will return either Success or Error links in each row. Clicking on the notice will open a new tab with outcome details. Nearly Hidden Gem Also new are options to document and share the sync results. The clicking the Sho [...]


Bing Rewards Program Now Available On iOS & Android Devices

Bing Logo Bing Rewards is going mobile starting today. According to a post on the company's blog, the incentive program that lets users earn credits toward gift cards for brands like Amazon, Xbox and Dominos, is available on iOS and Android devices starting today, and will be "coming soon" to Windows Phone devices. Currently, iOS and Android users can earn Bing Rewards credits by performing searches on their phone. Bing claims it will be adding most all of the incentive program features to mobile devices during the next several months. To access the mobile Bing Rewards dashboard on an iOS or An [...]


Seattle Seahawks Take The Lead In 33 States For Bing Super Bowl Searches

bing-2013-logo-featured In an anticipation of the big game Sunday night, Bing has tallied searches for both Super Bowl teams across the country and found the Seattle Seahawks won the largest share of search volume in 33 states. The search engine was quick to note the percentage of searches are "generally evenly divided indicating that Sunday's game is shaping up to be a great match." Seahawks vs. Broncos Bing Searches Across the US: Bing also measured player searches, with Broncos' quarterback Peyton Manning winning 72 percent of the searches over Seahawks' quarterback Russell Wilson. On the flip side, Seatt [...]


5 Tactics Super Bowl Advertisers Are Using To Boost Their Paid Search Campaigns

ppc-featured In the weeks leading up to game day, several Super Bowl advertisers have been employing paid search to help ensure their campaigns are found by the legions of users searching for "Super Bowl ads". While the majority of Super Bowl advertisers still aren't taking to SEM, those that are have been displaying some interesting tactics that are worth a look. Here are five trends we've noticed from the Super Bowl advertiser ads currently running on Google and the Yahoo Bing Network. 1.YouTube is King All but one advertiser in the examples below link  to YouTube in their ads on "super bowl" rel [...]


The Search Agency: CPC Increases Across The Board, Weaker Bing Ads Spend In Q4 2013

CPC growth The Search Agency Q4 2013 The Search Agency released its Quarterly State of Paid Search Report today with Q4 performance data among its client set that spans several industries with global spend. The report shows paid search spend rose 37.4 percent year-over-year. Mobile Growth Drives Higher CPCs The Search Agency has reported rising CPCs for several quarters now including large CPC increases during the transition to enhanced campaigns. This quarter, while reports from IgnitionOne, Covario and RKG showed modest fluctuations and mobile CPCs decline in some cases in Q4, The Search Agency reports both Google and Bing al [...]


An Easy Way To Check What Referrer Data Google, Bing Or Yahoo Pass To Your Secure Site

secure With the three major search engines migrating their default searches to secure search, over SSL/HTTPS, marketers and webmasters want to know what referrer and analytics data will be passed to them and what won't. The majority of Google is secure search, Yahoo yesterday defaulted all searches to be conducted over SSL, and Bing is currently testing SSL search for those who opt in. Testing Referrer Data From HTTPS Search To HTTP URL The default protocol for passing referrer from an HTTPS URL to a non HTTPS URL is to not pass any referrer data at all. Both Yahoo and Bing comply with that, whi [...]


Tax Season: Plan Now For Great Advertising Returns

ppc-puzzle-featured Someone once said that Americans deserved a tax system that looked as it if were designed on purpose. No doubt, the world is a complicated place when tax time looms. Rule changes, exemptions, complicated deductions -- it's no wonder that people start to sweat a little as April 15 approaches. If there's one thing taxpayers can cheer, however, it's the fact that the web has really helped reduce the pain of researching tax information, completing tax documents and submitting tax returns. Tax season is increasingly a digital season. Here at Bing Ads, we've seen firsthand the growing tendenc [...]


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