To learn more about Microsoft and its Bing search engine, also see our Search Engine Land’s Guide To Bing page.

Bing Launches On Firefox OS, Does It Matter?

Firefox OS phone Bing has launched an app for the Firefox Marketplace. As pointed out by The Next Web, Google doesn't yet have an official app there. Firefox OS is a mobile operating system "built entirely using open web standards" (HTML5). It's both an effort to reinvigorate the mobile web and keep Firefox from falling into total mobile irrelevance. The first Firefox OS phone is the Chinese-made ZTE Open. It's selling for between $70 and $99 (unlocked) on eBay. This low-end strategy could work well in developing countries and provide an even lower-cost alternative to Android devices in those markets. [...]


Bing On Links: You Should Never Know In Advance Where A Link Is Coming From

bing-links-600 Duane Forrester from Microsoft's Bing team wrote a blog post today on the official Bing Search blog named 10 SEO myths reviewed. There are many good and obvious points Duane makes in the post but one point he makes about links is very revealing. Duane wrote: You should never know in advance a link is coming, or where it’s coming from. If you do, that’s the wrong path. That obviously means you should not buy links, but it also goes as far as saying that you shouldn't ask other webmasters to link to you. You shouldn't do any action at all, that you know, for a fact, will lead to you get [...]


Bing Now Searches Music That You Can Listen & Play On Xbox Music

xbox PC World reports that Microsoft Bing has added a way to search for music available within Xbox Music. Now, if you search for a song, for example [U2 all that you can't leave behind] on Bing, on the right hand panel, you will see a box for "Listen to music." There, you will be able to either buy the song on Apple iTunes or Amazon MP3 or listen to it on Xbox Music. Here are a screen shots: Xbox Music allows you to stream a few hours of music per month before requiring you to pay for an Xbox Music Pass, which offers access to 18 million tracks for $10 per month. [...]


Bing Ends Sponsorship Deal With WNBA’s Seattle Storm

Bing logo large After a four-year sponsorship deal with the WNBA's Seattle Storm, the Seattle Times reported yesterday that Bing will no longer be the marquee sponsor for the team co-owned by Microsoft executive Lisa Brummel. The report claimed the deal had been valued at $1 million per year, giving the Bing premium marketing space at Seattle Storm's Key Arena, along with its logo prominently displayed on team jerseys. In January, Brummel told the Seattle Times her team had an alternative plan should Bing not renew its sponsorship. "While it's beneficial, it's not essential. If we were not to land a sp [...]


Sell Bing? Makes No Sense, Says Microsoft’s Bill Gates — It’s A “Core Business”

bill-gates-600 Microsoft co-founder Bill Gates was interviewed on Fox Business News yesterday. Among other things, he was asked about investor and analyst suggestions that Xbox and Bing be spun out or sold. Gates deferred to newly minted CEO Satya Nadella but said that he would support an Xbox spin-off if that was the decision. He was more strongly opinionated about Bing, however. Gates characterized the Bing technology and business as more "fundamental" to a number of Microsoft products and initiatives, including Office. He's quoted by Mashable as follows: I see [Bing] as a pretty fundamental techno [...]


Bing Tests Search Results Without Underlining Hyperlinks

bing-600 Rubén Gómez reports that Microsoft is testing removing the underlines on the hyperlinks within the search results in Bing. The Bing search results still have the blue hyperlink look, but the underline was removed in this Bing test. Bing is constantly testing large and small changes like this to see how searchers interact with the change and if it leads to a higher click through rate and a happier searcher. Here is a picture of a typical Bing search results set with underlined links: Here is a picture of Bing testing removing the underlines: Google has also recently gone f [...]


Spider-Man Switches From Bing To Google

The Amazing Spider-Man 2 movie poster Spoiler alert: ComicBook.com reported this weekend everyone's favorite spider-bitten superhero has switched from searching on Bing to being a full-fledged Google user. According to the report, Spider-man alias Peter Parker used Bing in the 2012 The Amazing Spider-Man film, much to the disbelief of many hardcore comic book fans: In a world where somebody bitten by a radioactive spider in an experimental laboratory with very little oversight gains super powers and dons spandex to save New York City from a rampaging lizard man, many fans felt that the most unrealistic element of The Amazing [...]


Bing Updates Its Android App With A New Look & Faster Performance

Bing Android App image May 2014 Bing has rolled out a new look and feel for its Android app, claiming the updates make it more streamlined and "optimized for performance." According to the announcement on Bing's search blog, the app is faster than its previous version, and now lets users track their Bing reward points natively within the app. Bing reminded users how the new in-app reward point tracking will help them monitor their progress toward helping their favorite school, "With last week's roll out of Bing for Schools, this is another great way to help your favorite school earn Surfaces." Here's an image Bing p [...]


Bing Ads Gets Friendlier To Big Accounts: Now See Up To 50,000 Keywords In Web UI

bing-ads-600 Managing big accounts in the Bing Ads web UI has long had its challenges. The team is starting to change that.  Now, at the account, campaign and ad group level, paid search managers can now see performance data on as many as 50,000 keywords in the web interface of Bing Ads. The results used to max out at just 5,000 keywords. Users can opt to display as many as 200 results per page and navigate through other pages in the list as shown in the screenshot below. The Bing Ads team says it made a number of performance enhancements to enable to the query to return quickly and that this is [...]


Bing: New York Sleeps Late; SF Gets Up The Earliest

bing-city Microsoft Bing posted data on the earliest risers by city based on Bing usage data. Bing said they "thought it would be interesting to look at Bing usage as a proxy for when people get online, start work or otherwise wake up." The earliest city to rise is San Francisco, reaching 50% of Bing traffic at 6:43AM and on the other side of the country is the latest, New York City, which achieves 50% of peak traffic on Bing 43 minutes later at 7:32AM. That shouldn't surprise most, being that those on the West Coast typically are trying to get up early enough to start their business day around the s [...]


“Bing For Schools” Becomes “Bing In The Classroom” & Makes Program Available To All Schools

Bing for Schools Originally launched in August of last year as Bing for Schools, the new Bing in the Classroom program has moved out of its pilot phase and is now available to all US schools, grades K through 12. For participating schools, the free program offers ad-free and safe searches, daily lesson plans, as well as opportunities to earn Reward Points that can be redeemed for Surface tablets. According to the announcement, Bing in the Classroom is already being used by more than 4.5 million students in over 5,000 schools, and has produced more than 500 lesson plans. Bing also claims 9,000 people [...]


Bing: Again, Why We Are Better Than Google At Image Search

bing-photos-images-featured Several months ago, Bing told us seven ways Bing is better than Google at image search. This week, Bing posted more examples in the Bing blog of why Bing is better than Google at image search. The examples are of course specific sets of queries that show better results for Bing over Google. I wouldn't be surprised if Google can do the same thing on a set of examples on their end. That being said, here are some of the new examples: (1) Bing says they are better at understanding image quality, just compare a search for [photos of yunnan] where Google shows maps and Bing shows images of [...]


Bing Supports Today’s Boston Marathon By Spotlighting Runners On Its Homepage

Bing Boston Marathon home page 2014 Bing made an unconventional move today and changed its homepage image midday, switching from its initial image of Boston's Bunker Hill Bridge to a photo of Boston Marathon runners with fans cheering them on, and two BostonStrong flags waving in the foreground. To start the day, Bing tweeted the following picture of its homepage: Beyond this bridge is TD Garden, home of the @NHLBruins and the @Celtics. http://t.co/Tp49Png2n0 pic.twitter.com/sS4STPvJaU — Bing (@bing) April 21, 2014   Later in the day, Bing announced it had changed its homepage image with the following tweet [...]


Bing Predicts Reality Show Winners Using New “Bing Predictions” Search Technology

prediction-crystall-ball-guess-600 Bing announced today it is launching Bing Predictions, a new feature that uses search query data and social signals to predict outcomes and events. To kick-off its latest technology, Bing is applying its new search feature to predict the results of voting-based reality shows like The Voice, American Idol and Dancing with the Stars. Users can perform searches on terms like "The Voice Predictions," or "The Voice," or even contestant names like, "Bria Kelly," and Bing will deliver a carousel of a show's contestants along with an estimation of who is winning, as well as which contestants are [...]


Why Yahoo’s Not Going To Steal The Search Default For iPhone Away From Google

yahoo-featured Apparently, Yahoo CEO Marissa Mayer wants to be the default search for Apple's Safari browser on iPhone and iPad and has been preparing to make a solid pitch. Well, we all want things we can't have, and I'd be incredibly surprised if Yahoo got its wish here. Kara Swisher over at Re/code has the scoop, in her Marissa Mayer’s Secret Plan to Get Apple to Dump Google and Default to Yahoo Mobile Search story. Be sure to read that. Here, I'm going to share the incredibly tough list of obstacles that would have to be overcome to turn this from a fantasy into reality. Yahoo Has No Search Techn [...]


Microsoft’s Cortana Assistant Personalization Comes To Bing On The Web

One of the most interesting things about Microsoft's new Cortana search assistant has just gone live for those early adopters of it: integration with Bing's search results. Cortana Personalization Comes To Bing Those using Cortana will now find "personalized cards" that will appear at the bottom of the Bing home page: Personalized information cards will also be integrated into Bing's search results, when deemed relevant. For example, here's how it looks for someone who has flight information being tracked (which Cortana learns about by reading the email on your Windows Phone): Ad [...]


RKG: Q1 US Paid Search Up 17 Percent, Fueled By PLAs; Smartphones Drove Just 7 Percent Of Spend

RKG Paid Search Spend US Q1 2014 RKG is out with its first quarter Digital Marketing Report today, showing US paid search spend increased 17 percent year-over-year. This echoes positive Q1 global growth trends reported by Covario (25 percent) and IgnitionOne (8 percent). Mobile devices and product listing ads (PLAs) both drove growth. Paid search spend growth slowed slightly after the holiday-fueled Q4, which saw 19 percent year-over-year growth. Clicks rose 11 percent, while CPCs were up 6 percent compared to the previous year. Google's growth trends reflect those of the overall market, with year-over-year growth slowi [...]


Videos: Comparing Cortana & Siri & Google Now

cortana-600px Today, Microsoft released the developer preview of Windows Phone 8.1 and with that, the ability to play with a preview of Cortana, Microsoft's answer to Apple Siri and Google Now. Both Gizmodo and CNet have released video demos comparing Cortana & Siri & Google Now. I like the Gizmodo comparison a little more, so we will post that first followed by the CNet review. Gizmodo has not made their video embeddable, so you need to view it on Gizmodo.com. Here is the CNet video: [...]


Bing Ads To Give Agencies More Functionality To Manage Client Relationships

bing-ads-600 The way agencies manage their customer accounts using their agency login in Bing Ads is soon to undergo a revamp. Currently, client account lists are housed under the Agencies tab, but Microsoft acknowledges there have been limitations to the functionality offered. The update is meant to fix these shortcomings. [caption id="attachment_189011" align="aligncenter" width="550"] Current View of the Agencies Tab in Bing Ads[/caption] Instead of a separate Agencies tab, the new update will offer a rolled up Accounts list under a simplified Accounts & Billing menu. [caption id="attachmen [...]


Official: Google Brings “Not Provided” To Ads, Will Withhold Search Query Data From Paid Clicks

not-provided-600 As suspected, Google is moving to secure search for clicks on paid search ads. In an announcement posted by Paul Feng, Product Management Director, AdWords on the Ads Developer Blog, the company states, "Today, we are extending our efforts to keep search secure by removing the query from the referrer on ad clicks originating from SSL searches on Google.com. Advertisers will continue to have access to useful data to optimize and improve their campaigns and landing pages.  For example, you can access detailed information in the AdWords search terms report and the Google Webmaster Tools Search [...]


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