If you are a technophile, an online marketing specialist or a mobile marketer it can be easy to forget that a large part of your target market might not own a smartphone. This can be especially true if your demographic is broad reaching, and includes the upper and lower ends of the age spectrum (those not between the ages of 21 and 64).
While it is always growing, smartphone ownership at the end of 2011 was still at only 30% for people in the 55-65 age group, and less than 18% for people 65 and older.
On the other side of the age spectrum, only 38% of 13 to 17 year olds owned a smartphon [...]
Related Topics: Mobile Search
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