Google recently opted-in many of their clients’ PPC ads to appear in Google Mobile search results. Yahoo has been offering a small suite of mobile ads for a while now, too, so I thought it’d be interesting to compare their current mobile ad offerings. This article is part of Local Search Week here at Search Engine Land, a special look at local search marketing issues in the run-up to our SMX Local & Mobile conference next month. Google’s announcement that they would automatically opt-in many of their ads to appear on the mobile platform seems somewhat controversial, since one su [...]

Related Topics: Google: Mobile | Mobile Search Week | Search Ads: Mobile Search | Yahoo: Mobile & Go

One of the biggest challenges of being a mobile SEO is comparing keyword results across the many different search engines. While the goal of all the mobile engines is the same, their approaches vary considerably. Many traditional SEOs will simply target Google and hope for the best in the other engines, but there is a lot to be learned by comparing the impact of your SEO efforts in all of the major engines. This is especially true in the mobile search engines because of cross-promotion deals that mobile carriers, search engines and other interested parties have in place. This article is part [...]

Related Topics: Mobile Search Week | SEO: Mobile Search

Let me preface this by saying that I am pretty tired of talking about the iPhone. But given that Apple recently sold the one-millionth unit, it's generating more buzz around the office than ever and I have no choice. I've spoken more about the iPhone to clients and colleagues alike in the past two months than anything else in the past five years. Most conversations are some variation of "well, this spells the end of mobile as we know it, right?" And my answer is generally, "This spells the end of ALL media as we know it—just not in the way you think." This article is part of Local Se [...]

Related Topics: Mobile Search Week | Search Marketing: Mobile

I am a strong believer in the future of mobile search or what I prefer to call mobile access to information. This takes into account not only what we think of search today but also audio, video, text messaging, location based info, and more. This article is part of Local Search Week here at Search Engine Land, a special look at local search marketing issues in the run-up to our SMX Local & Mobile conference next month. Why am I so bullish on mobile? When mobile services become better known by searchers (that's a large challenge) and used correctly (another challenge), they can [...]

Related Topics: Ask: Mobile | Mobile Search Week | Search Engines: Mobile Search Engines

Managing a mobile marketing campaign can be a challenge because there are many different entities contributing to a successful campaign. At minimum, we have the carriers, advertisers, and consumers. But in the background, we have third-party technology companies like Enpocket, ThirdScreen and Quattro; not to mention industry organizations like The Mobile Marketing Association, the CTIA Wireless Association, and the Interactive Advertising Bureau, which provide resources and guidelines for setting the standards to help move the industry forward. This article is part of Local Search Week here [...]

Related Topics: Mobile Search Week | Search Marketing: Mobile