By now, you may have already put Super Bowl XLVI in the history books. But let's remember: this was the first to occur in the post-PC mobile era. (It was supposed to feature my Green Bay Packers, but that's another story.) This was Mobile Super Bowl I: a record TV audience. Half with a smartphone. All watching brands spend $116,000 per second to reach them.
During the game, mobile consumers stepped up, delivering record mobile search, social, and video activity. Yet most advertisers looked unprepared, seemingly without a mobile game plan. Many enabled Shazam users to tag commercials, but [...]
Related Topics: Channel: Mobile | How To: Mobile Marketing | Mobile Search | Search Marketing: Mobile