Local domains are a winner in international SEO – here are 6 reasons why they show a clean pair of heels to dot coms. And a few tips to watch out for as far as SEOs becoming enchanted with the tempting charms of the dot com and leaving the narrow path to success.

Filed in: Multinational Search

Twenty years ago the fall of the Berlin Wall didn’t just change politics in Europe—it changed Europeans behavior. To this day we work and search differently because of fall of the wall, and there are valuable lessons for search marketers in examining in examining this historic event.

Filed in: Multinational Search, Search Engines: Outside USA

Links in one country have a different value than links in another—and the average PageRank of sites in particular countries is not the same. So best not to start an international link building project with PageRank considerations, but rather to consider the impact of location of linking sites.

Filed in: Link Building: General, Multinational Search

There's a significant opportunity for marketers who take time to understand markets beyond their home territory and deploy search programs that allow them to connect directly with consumers in their native language. “In their native language” is the make or break part of succeeding in a new market, yet too many companies fail to even consider many optimization fundamentals when they are localizing their sites for specific markets. A global market research report from Common Sense Advisory & Lionbridge reported that 72.4% of consumers say they would be more likely to buy a product w [...]

Filed in: Multinational Search

The majority of international link building projects or RFPs I see are based on existing successful projects—so why do so many fail when they expand internationally? The simple answer is that international link building requires a different type of preparation than national link building.

Filed in: Multinational Search