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Multinational Search looked at the complex challenges of search marketing in multiple countries and languages. Columnists focused both on the technical complexities of creating and managing campaigns spread across the world as well as the cultural issues that arise when trying to appeal to different local tastes and needs. The Multinational Search column no longer runs as a standalone column but instead has been incorporated into the All Things SEO column.
May 7, 2013 at 11:37am ET by John E Lincoln
Apr 30, 2013 at 9:45am ET by Andy Atkins-Krüger
Apr 18, 2013 at 2:00pm ET by Chris Liversidge
Google & Yandex announced the new x-default hreflang tag earlier this month, and in doing so closed the final gap in executing ‘perfect’ SEO platforms for multinational brands. There is, however, the question of what language content to use as your default, and how you can bring a little quantifiable information to play to determine your best, overall, choice.
Apr 9, 2013 at 9:30am ET by Bill Hunt
Apr 2, 2013 at 11:55am ET by Andy Atkins-Krüger
Mar 26, 2013 at 11:07am ET by Chris Liversidge
Mar 19, 2013 at 9:01am ET by Andy Atkins-Krüger
Mar 5, 2013 at 12:26pm ET by Andy Atkins-Krüger
Feb 26, 2013 at 9:10am ET by Chris Liversidge
Looking back at 2012 statistics for smartphone usage & tablet sales figures paints a picture of significant multinational SEO opportunity in 2013. Here are three key SEO opportunities for 2013 and how to take advantage of them.
Feb 19, 2013 at 11:35am ET by Andy Atkins-Krüger
Feb 12, 2013 at 10:44am ET by Bill Hunt
Feb 5, 2013 at 12:25pm ET by Andy Atkins-Krüger
Jan 29, 2013 at 12:05pm ET by Chris Liversidge
Jan 22, 2013 at 11:50am ET by Andy Atkins-Krüger
Jan 15, 2013 at 1:43pm ET by Bill Hunt
Jan 8, 2013 at 11:23am ET by Andy Atkins-Krüger
Jan 3, 2013 at 11:37am ET by Chris Liversidge
Dec 26, 2012 at 11:12am ET by Andy Atkins-Krüger
Dec 18, 2012 at 9:15am ET by Bill Hunt
Dec 11, 2012 at 10:53am ET by Andy Atkins-Krüger
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