- How To
- Buyer's Guides
- All Things Search
Multinational Search looked at the complex challenges of search marketing in multiple countries and languages. Columnists focused both on the technical complexities of creating and managing campaigns spread across the world as well as the cultural issues that arise when trying to appeal to different local tastes and needs. The Multinational Search column no longer runs as a standalone column but instead has been incorporated into the All Things SEO column.
Dec 4, 2012 at 1:59pm ET by Chris Liversidge
With the extensive localisation controls provided in Google’s webmaster tools these days, is there still a case for multinational strategies using local TLDs for SEO benefit?
Nov 27, 2012 at 1:28pm ET by Andy Atkins-Krüger
Nov 20, 2012 at 11:40am ET by Bill Hunt
Nov 13, 2012 at 9:46am ET by Andy Atkins-Krüger
Oct 30, 2012 at 12:17pm ET by Andy Atkins-Krüger
Oct 23, 2012 at 1:05pm ET by Bill Hunt
Oct 16, 2012 at 9:26am ET by Andy Atkins-Krüger
Oct 9, 2012 at 12:59pm ET by Chris Liversidge
Dialling back the importance of exact match domains, despite only effecting 0.6% US English search terms, will still have a strong impact in the Retail, Travel, Gambling & Finance verticals.
Oct 2, 2012 at 9:07am ET by Andy Atkins-Krüger
Sep 25, 2012 at 9:21am ET by Bill Hunt
Sep 18, 2012 at 9:09am ET by Andy Atkins-Krüger
Sep 11, 2012 at 11:52am ET by Chris Liversidge
Sep 4, 2012 at 12:29pm ET by Andy Atkins-Krüger
Aug 28, 2012 at 10:47am ET by Bill Hunt
Aug 21, 2012 at 12:36pm ET by Andy Atkins-Krüger
Aug 7, 2012 at 11:50am ET by Andy Atkins-Krüger
Jul 24, 2012 at 9:30am ET by Andy Atkins-Krüger
Jul 17, 2012 at 9:05am ET by Chris Liversidge
Handling established campaigns across multiple countries can quickly become a case of handling overwhelming quantities of data interspersed with never-ending menial jobs, preventing the SEO from developing their strategy to squeeze yet more value from their campaign ROI.
Jul 10, 2012 at 12:20pm ET by Andy Atkins-Krüger
Jul 3, 2012 at 12:08pm ET by Bill Hunt
SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!
Join us at an upcoming SMX event:
Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.
Learn more about internet and search marketing with our free webinars, whitepapers and research reports at Digital Marketing Depot.