In the last few articles, we focused on minimums of keyword research and measuring performance, and now we can extend that process to budgeting. With search budgets, especially for paid search, we have three different options for budgeting.
As the fairly tale goes, Goldilocks samples each of the bowls of porridge to see which was the right one for her. In developing our global search budget, we need to build our same three bowls, and lets call these bowls of budget could, should and would.
For one project recently, I mined a universe of 150,000 keywords for a company across their entire [...]
Related Topics: Channel: SEO | Multinational Search