Usually, when I'm asked if "international" search or SEO is really different, the person asking the question has made up their mind that it's actually not. Usually, they have a view that international SEO is all about infrastructure, domains and local domains and not much else.
But is this true? You'll probably not expect me, someone who's based their last 14 years specializing in international search saying, "Of course it is!"
But can I defend that position? I'm going to have a jolly good go at answering all of the "buts" -- please use the comments to agree or disagree with me!
Related Topics: Channel: SEO | Multinational Search