Q&A Land

Karen Wickre: Mother Of The Google Blog On Google’s Official Blogging

Oct 18, 2007 at 6:20am ET by Danny Sullivan

When Google launched the Official Google Blog back in 2004, it started as sort of a ho-hum event. There wasn't anything particularly gripping, and some wondered if the company should be more edgy with its posts. Since then, Google has launched more than 70 additional official blogs over the years. Some have gotten edgy; a few even have comments, but most important, they've turned into an essential communications vehicle for the company. A few weeks ago, I sat down with Karen Wickre, who aside from her formal title at Google of senior manager, global communications & public affairs, is wh [...]

Filed in: Google: Marketing, Q&A Land

Q&A With Seth Godin, Founder & CEO Of Social Search Service Squidoo

May 23, 2007 at 9:34am ET by Chris Sherman

Seth Godin is widely known as one of the foremost advocates of "permission marketing," promotional campaigns that don't rely on interrupting the attention of your customers, but rather engage them and even turn them into enthusiastic advocates that volunteer time and effort to help you promote your products or services. Godin doesn't shy away from controversy. He's tweaked the noses of other well-known pundits, and in recent years has also blasted search marketers, accusing them of a variety of sins. But Godin is no stranger to search: Yoyodyne, an interactive direct marketing company he [...]

Filed in: Q&A Land, SEM Industry: General, Search Engines: Social Search Engines

Q&A With Garrett Camp, Founder & Chief Architect, StumbleUpon

Apr 4, 2007 at 12:34pm ET by Chris Sherman

Search engines are great tools to help you find things you suspect exist on the web, but they leave a lot to be desired when it comes to discovering the unexpected or unknown. Sure, you may find something really cool after doing the result-page/back-button tango for a while, but that's an inefficient approach. Enter StumbleUpon, a service that lets you "channel surf" the internet, displaying sites that others have "stumbled upon" and recommended. StumbleUpon is a hybrid: Part directory of human selected sites, part search engine (the millions of pages recommended by "stumblers" have been [...]

Filed in: Q&A Land

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