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Google AdWords Debuts Dynamic Sitelinks Globally: What You Need To Know

Google AdWords Dynamic Sitelinks Meet Dynamic Sitelinks, the latest ad snippet from Google AdWords. Dynamic sitelinks are another one of those add-ons -- like seller ratings and consumer ratings annotations -- in which advertisers don't have control over what displays or when the content is triggered. Here's what you need to know: Dynamic sitelinks are automatically generated, typically when it's apparent that someone is shopping, planning a trip or doing some other research via search. They appear below the ad copy and can trigger on all devices. These sitelinks link to relevant content on the advertisers' site. Ho [...]


Top Luxury Brands Spent $22 Million On Google Text Ads In The U.S. Last Year [Study]

google-shopping-600 Paid search research firm, AdGooroo, has analyzed the paid search activity by luxury brands and retailers in the U.S. across five categories: apparel, beauty & cosmetics, shoes, handbags and watches. According to the study, five of the top personal luxury companies spent nearly $22 million on Google AdWords desktop/tablet text ads across their brands in 2013.  Apparel topped the list in overall spend by both brands and retailers. The top ten retailers in the luxury space outspent the top luxury brands in four out of five of the categories studied.  Based on impressions, retailers [...]


Marin Software Adds Support For Google Shopping Campaigns

Marin Software Supports Google Shopping Campaigns Marin Software has added support for Google Shopping Campaigns, which will become the only way to manage Product Listing Ads (PLAs) in AdWords beginning in late August. The dynamic campaigns tool in the Marin platform automates Shopping Campaign creation and optimization. Advertisers can automate bid strategies, based a number of targets such as product-specific revenue or customer lifetime value, for example. “Support of Google Shopping Campaigns combined with our cross-channel targeting capabilities allows retailers to take their product-based advertising to new heights,” said [...]


Bing Ads Puts Estimated Keyword Bid Suggestions In Columns, Adds Keyword Delivery Status Alerts

bing-ads-600 Bing Ads launched a couple of relatively small but helpful features today. Both bring keyword status and bid insights into closer parity with Google AdWords. To get a better understanding of where keyword bids stand in relation to the competition, Bing Ads has added estimated bid suggestions for first page bid, mainline bid and best position bid in the web user interface. This data was available before, but in a more cumbersome format. With the addition of estimated bid suggestions along with the bid landscape tool, Bing Ads has retired the old Estimation workflow -- the dropdown from th [...]


RKG Q2 Report: US Search Ad Spend Up 23 Percent YoY, Both Google And Bing Ad Spend Rise

Q2 2014 US Paid Search Trends - RKG After slowing down after the holiday season, U.S. paid search performance metrics are up both year-over-year and quarter-over-quarter in Q2 2014 according to RKG's quarterly report. Ad spend rose 23 percent year-over-year among RKG's retail-heavy client base. Both Google and Bing saw spend increases. Non-Brand Search Trends Overall spend on Google rose 24 percent year-over-year. PLAs continued to be a key driver in Google's non-brand performance. CPCs for PLAs jumped nearly 35 percent, compared to 12 percent for non-brand text ads year-over-year. Overall CPCs rose by 29 percent compared to a [...]


Now Link Google My Business And AdWords, Get Account-Level Location Extensions

Account level adwords local extensions Google is introducing the ability to set up location extensions at the account level by linking your Google My Business account to your AdWords account. No longer will location extensions need to be set up separately for each campaign. Formerly called Google Places for Business, Google My Business, is where businesses can manage location listings to display on Google Maps, Google Search and Google+. Once you've added all of your locations to Google My Business and link to AdWords, you choose "upgraded" (i.e. account-level) location extensions from the Extensions tab to have them show aut [...]


New Google AdWords PLA Test Groups Products By Price

Google AdWords PLAs pricing groups This could get interesting. Last month, we saw Google running a test that ranked product listing ads (PLAs) by ratings and reviews in search results. Now, a new test groups and ranks products by price. In the screenshot below, provided by CPC Strategy, PLAs are grouped in two pricing stacks -- one  for "Up to $30" and a second for "Over $30." The products in the first group are shown in order by price. Oddly, there is one outlier in the second group -- the $36.95 sandal from Nordstrom is listed after two higher priced shoes from Keen. This test could obviously have a big impact on prici [...]


Google’s New AdWords Editor Version Offers Shopping Campaigns Support, More Display Targeting Options

adwords-editor-icon Roughly a month ahead of the rollover to Shopping Campaigns, Google has released a new version of AdWords Editor that supports the new campaign type. Google announced the old style of PLA campaigns will be shut down at some point in late August. Note that support is limited to editing Shopping Campaigns that are already set up, so you'll still need to create your new campaigns and product groups via the AdWords web interface. Other updates for display advertisers include support for more audience targeting. Interest categories and in-market audiences are now available from the "Assign Au [...]


Bing Ads Doubles Number Of Keywords Advertisers Can Review In UI To Support Larger Accounts

bing-ads-600 Bing Ads has taken another step toward supporting larger accounts. Yesterday, the ad network announced it had updated its user interface so that advertisers can now review accounts with up to 100,000 keywords in the Keyword Tab. As part of the updates, ad groups and tabs have also been configured to support the increased amount of data. This doubles the 50,000 keywords advertisers could formerly review in the Bing Ads UI after updates rolled out in May of this year. From the announcement: The Bing Ads team is continuing to scale the UI to much larger accounts and have started pilotin [...]


Mobile Calls Are The New Conversions: 7 Tips For SEMs

mobile-conversions-money-shutterstock Are you seeing depressing plateaus, or even declines, in your year-over-year conversion numbers? The fact is that a huge portion of search activity is moving to mobile. Soon, mobile activity will account for over 50% of searches. The problem is that the mobile conversions don't follow the mobile searches. For many SEM accounts, this means that year-over-year conversion volumes may be stagnating, or even look like they are declining. They probably aren't; it's just less trackable as people jump devices in their journey. People grab the device at hand and execute conversions in non-linear [...]


Google Analytics Now Separates Brand And Non-Brand PPC Traffic

google-analytics-600 Brand and non-brand paid search terms typically perform very differently and most paid search teams analyze these sets of keywords separately. To make this task easier, Google has added a handy feature to Analytics that automatically segments brand and non-brand, or generic, paid search terms into distinct channels. No more building custom segments or filter strings. Analytics makes assumptions about which keywords are brand terms based on factors such as click-through rate, text string and domain name and buckets them in the Brand Paid Search channel. Non-brand terms are grouped under [...]


Why AdWords Dynamic Search Ads Work Better Than You Think

google-adwords-600 I have a confession: I used to hate Dynamic Search Ads. I'm sure some of you still do. For my part, I had used them unsuccessfully in a couple of accounts and decided they were no good. It wasn't until a few months ago, when I saw this awesome presentation from Matt Umbro at SMX West, that I decided to give them another shot. Let me say this: Dynamic Search Ads (DSAs) are not only a lot better than they used to be, they can also perform extremely well when optimized properly. Let's take a look at how to run a successful DSA campaign. What Are Dynamic Search Ads? Think of DSAs as [...]


Google Issues Best Practices For Shopping Campaigns Ahead Of This Summer’s Big Transition

google-shopping-600 With Shopping Campaigns becoming the default campaign type for running Product Listing Ads on Google by the end of August, the search giant has issued a best practices whitepaper to help marketers make the transition. The main points the paper dives into are product feed optimization and updates, Shopping campaign structure, bidding and mobile recommendations. Much of the best practices haven't necessarily changed from the original PLA recommendations -- use relevant titles and high-quality images -- but there are good baseline reminders such as limiting title length to 50 characters to [...]


New Google Product Feed Specs Going Live Sept. 30, Including A Mobile Landing Page Attribute

Google Shopping Logo If you're running Google Product Listing Ads, it's time to revisit your feed. Google has updated the feed requirements for Google Shopping with several new attributes as well as some changes to existing content requirements. A new 'mobile link' attribute has been added to ensure users are taken to mobile landing pages from their smartphones. Advertisers can now enter a separate mobile landing page URL via this attribute. Additional updates included: Merchant-defined custom bundles, such as a camera with additional case and lens, must now be identified as such in order to be displayed [...]


Remarketing Tips Born Of Years Of Experience

Add to Cart Retargeting is an awesome way to reengage traffic that hasn't converted. Over the years, it's evolved, and the tools have become more robust. With this development, we've uncovered some effective remarketing strategies. In this article, I'll cover some ideas related to engaging returning customers, obtaining new customers and remarketing related to specific search term queries. But before getting started, below are some general tips to remember: Tip #1: Don't Creep Your Prospects Out With Constant Ad Bombardment Don't show retargeted ads to everyone and their dog. Take the time [...]


SEO Plus PPC Equals SERP Real Estate, Content Glue & ROI

hairy_ideas Most marketers would agree that to be competitive, we do not operate in an either/or environment. It’s not a choice between either SEO or social, or SEO and PPC. It’s a requirement that we understand how these channels work together to impact one another, and a website’s ability to stay afloat in the growing search results. The surge in content marketing, including the focus on organic content and social media as a pair has perhaps taken some focus away from the synergy that SEO and PPC have together. The numbers don’t lie. Brands are still heavily investing in PPC – and man [...]


Up Close @ SMX Advanced: Amazing Paid Search Tactics

Paid search continues to get exceedingly complicated, but the expert panel, the last session of this year’s SMX Advanced, blew the audience away with understandable and valuable tips.  Amazing Paid Search Tactics & Tools featured four expert speakers, and it was the first time I’ve ever heard cheers and whistles after a PPC session.  “I’m A Freakin’ Google Analytics Leprechaun” Heather Cooan of Clix Marketing kept the crowd rolling with her hilarious quote. She also blew everyone away with her incredible Google Analytics tips. After walking through the benefits of imp [...]


Google Previews New AdWords Policy Center, Will Go Live September

new-google-adwords-logo A new Policy Center will be coming to AdWords this September. Google says that policies will be streamlined and that there will be more transparency into why policies exist and what advertisers should do to comply. A preview of the updated Policy Center is live now. While most advertisers likely won't be affected by the change, Google points out that there will be some new restrictions relating to weapons, tobacco and fireworks in a new Dangerous Content policy. The new policies are designed to clarify areas of misinterpretation. For example, knife manufacturers and retailers have ofte [...]


Optmyzr Launches Bid Management Solution For Google Shopping Campaigns

black-shoes-google-shopping Google's new Shopping Campaigns offer many benefits over traditional PLA campaigns, including granular performance benchmarks, but bid optimization can still be cumbersome. Optmyzr, the company that provides automation tools for Google AdWords management, has launched a new tool to help streamline and speed-up bid management on Google Shopping Campaigns. Shopping Bidder is designed particularly for companies managing large Shopping Campaigns with thousands of products. The tool gives paid search managers a view of all biddable items in their accounts on a single page. Filters then allow [...]


A Defense Of Broad Match For SEM

A Sunday Afternoon on the Island of La Grande Jatte by Georges Seurat "A Sunday Afternoon on the Island of La Grande Jatte" by Georges Seurat is a renowned work of art that currently sits in the Art Institute of Chicago. You’ve probably seen it at some point or another. It’s known for its size (almost seven feet tall and over ten feet wide) and its style (pointillism). Pointillism, a style of art that Seurat himself invented, involves making colorful dots coalesce into a picture. If you look at some of Seurat’s works close enough, all you’ll see is a bunch of dots. [caption id="attachment_193543" align="aligncenter" width="600"] A Sunday Afternoon [...]


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