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Google’s 4/22 AdWords News: Features For App Ads, More UI Tools, No Wild Surprises

new-google-adwords-logo Anticipation has been running high among paid search marketers about what today's AdWords announcement -- dubbed "Step Inside AdWords -- might hold, since Google began teasing the news. However, any fears of drastic changes in the vein of last year's move to enhanced campaigns will be quelled -- to a still calm. Google AdWords product management VP, Jerry Dischler, shared several new initiatives with a select set of customers at the AdWords Performance Forum, being shared via livestream at noon Eastern Time today. The new features and tools will be rolling out of beta to all AdWords users o [...]


Study: Search Campaigns Earn Double Conversion & Revenue Rates When Integrated With Social

Marin Software logo According to a new study from Marin Software, advertisers that leveraged integrated search and social ad campaigns experienced twice as many conversions, and doubled their revenue per click rates. Using data from its Global Online Advertising Index, Marin evaluated the performance of paid search campaigns integrated along with social advertising campaigns. The study found users who clicked on both search and social ads had approximately two times greater conversion rate and spent twice as much than users who only clicked on a search ad. Those results more than quadrupled when compared to [...]


RKG: Q1 US Paid Search Up 17 Percent, Fueled By PLAs; Smartphones Drove Just 7 Percent Of Spend

RKG Paid Search Spend US Q1 2014 RKG is out with its first quarter Digital Marketing Report today, showing US paid search spend increased 17 percent year-over-year. This echoes positive Q1 global growth trends reported by Covario (25 percent) and IgnitionOne (8 percent). Mobile devices and product listing ads (PLAs) both drove growth. Paid search spend growth slowed slightly after the holiday-fueled Q4, which saw 19 percent year-over-year growth. Clicks rose 11 percent, while CPCs were up 6 percent compared to the previous year. Google's growth trends reflect those of the overall market, with year-over-year growth slowi [...]


Google Teases April 22 AdWords News, More Than 10 Announcements Coming

google-adwords-numbers-featured On April 22, Jerry Dischler, VP of Product Management for AdWords, will unveil a slew of new features and tools that are coming out of beta during a livestream from an AdWords customer event. Google has given Search Engine Land an exclusive early look at a blog post going up later today (now live here) that gives a few more (albeit subtle) hints of what's in store. The latest tease is short on specifics other than to say Dischler will announce "10+ new AdWords products, features and research studies" developed over the past year. But, with a closer look, there are some hints of what migh [...]


Google Adds Shopping Campaigns Features, Says Regular PLA Campaigns To Sunset In August 2014

google-shopping-products-featured Google introduced Shopping campaigns to all advertisers running Product Listing Ads (PLAs) in February as a way to simplify PLA set up and management. Today, Google announced some new features that have been rolling out in response to advertiser feedback, and they laid out the succession plan for Shopping campaigns to take over legacy PLA campaigns. Probably the most requested change is the addition of multiple ad groups. When Shopping campaigns debuted, campaigns consisted of just one ad group, which many advertisers found limiting. Retailers can now set up multiple ad groups within a Shoppi [...]


Bing Ads Releases Targeting Updates For Bing Ads Express

bing-ads-600 Bing Ads today announced several updates for its small business solution, Bing Ads Express. This is the first big series of updates since the Bing Ad Express service launched last October. Here's the rundown on the new updates. The focus is on improved targeting options: Advertisers now have the ability to target the full breadth of DMAs within the US. Until now, targeting was limited to 50 DMAs. The number of business categories now includes more than 2,200 options. Ads can be associated with multiple categories. In the example below, one ad is associated with both the Orthodontist [...]


Car Makers Drove 14.4 Million Clicks From Google Ads In 2 Months (And That Doesn’t Include Mobile)

car-click-mouse-600 A whopping 177 automotive manufacture sites drove 14.4 million paid search clicks from Google ads on desktops and tablets this January and February. Of those 177 advertisers, the top 20 advertisers (roughly 11 percent) accounted for 81 percent of the paid search clicks in the two month period, according to new data from search marketing intelligence firm Adgooroo. Looking at desktop/tablet impression share, Toyota led the pack with its two sites: Toyota.com and Buytoyota.com. Ford.com, Chevrolet.com and Honda.com round out the share of voice leaders. Another 23 sites battled it o [...]


Bing Ads Launches Product Ads In U.S., Mobile Version Now In Beta

bing-ads-600 After months of testing, Product Ads are now available through Bing Ads in the U.S. Like AdWords Product Listing Ads (PLA), Bing's version are powered by merchant product feeds. The ads display on the Yahoo Bing Network for commerce-related searches and feature a product image, title, price and merchant name. Also similar to the Google process, advertisers first set up Bing Merchant Center Store accounts and upload their product catalogs. From there, advertisers can create a Product Ads campaign in Bing Ads. Advertisers already running PLA campaigns on AdWords can use the Import From Goo [...]


BrandVerity Offers Feedback From Google, Bing On Paid Search Trademark Complaints

Trademark Brands aiming to protect themselves from trademark infringement in paid search are often met with white noise after they submit complaints to the search engines. They typically aren't told if any action was taken -- and even more frustrating, if no action was taken and/or why. To help solve this problem, BrandVerity has added a process to its paid search ad monitoring system to give clients direct feedback from Google and the Yahoo Bing Network on trademark violation complaints. After reporting a violation, BrandVerity clients will be alerted when an infringing ad has been disabled. If a [...]


What Do Users Really Think Of The New Google Design?

google-homepage-search-600 When Google started testing the new look for its search results pages which ditches the shading behind the ads and replaces it with yellow "ad" icons, contradictory outcries of this sort began popping up, "Ad click-through rates are going to plummet because the ads are too obvious with those bright icons." "The ads look like organic listings without the yellow background shading. Nobody will notice those tiny icons." Google made the transition to the new look official last week. The other changes that came with the update are the removal of underlines, larger title fonts (and shorter titl [...]


Mobile To Drive 50 Percent Of Google Paid Search Clicks By End Of 2015 [Study]

Mobile Devices Mobile paid search saw rapid growth last year, owing to both the rise in smartphone and tablet use as well as to the introduction of enhanced campaigns, which largely bakes mobile targeting into advertisers' campaigns. In 2013, 19 percent of Google’s ad revenue came from mobile search ads, and it's expected to rise to 30 percent over the next 3 years, according to eMarketer. Taking a deeper look at its own data on mobile ad performance for Google, Marin Software released its 2014 annual mobile search advertising report today. As Marin EVP Wister Walcott highlighted in his talk at Marke [...]


Bing Ads Starts Allowing Keyword Variations Once Flagged As Duplicate

bing-ads-600 Just about anyone who has imported a campaign from Google AdWords or uploaded a new keyword set into Bing Ads has experienced the "duplicate keyword" error that occurs when two keywords in an ad group have subtle differences like hyphens or accents. That's because Bing Ads removes extra characters from keywords in a process called "keyword normalization" which then creates the duplication. Bing also normalizes search queries. For example, if you bid on the keyword "bike repair" and a user searches for "bike-repair", your ad could show because Bing removes the hyphen from the search query [...]


Google Testing New Sponsored Shopping Boxes, With 3D View

google-shopping-panel-nest-cropped Google continues to experiment with Google Shopping displays beyond the traditional thumbnail box panel of Product Listing Ads. This latest version is larger than the sponsored result spotted earlier this month for the book "Don't Make Me Think". Found by Twitter user Britney Muller of Pryde Marketing, the sponsored result for "Nest thermostats" -- now owned by Google -- incorporates Google Shopping's 3D product view. The result presents information from Google Shopping including a list of merchants with prices, product details and reviews all in one box in the search result. Clickin [...]


Research Report: Enterprise PPC Campaign Management Platforms 2014

Digital Marketing Depot, our sister site, recently released the updated version of its Market Intelligence Report, "Enterprise PPC Campaign Management Platforms 2014: A Buyer's Guide." Now in its Fourth Edition, this report consists of original research based on interviews conducted in November and December 2013. Advisors included David Rodnitzky, CEO of 3Q Digital (formerly PPC Associates) and Ginny Marvin, Contributing Editor at Search Engine Land. More than half (52%) of digital marketers currently use a paid search campaign management tool – and another 14% plan to adopt one in t [...]


Google Debuts AdWords Consumer Ratings Annotations In US, UK & Canada

google-adwords-featured Today, Google announced the roll out of Consumer Ratings Annotations in AdWords. The annotations spotlight strongly rated aspects of an advertiser's business such as customer service, a rewards program or shipping practices in search ads. Along with Review Extensions and Seller Ratings, Google now offers a trifecta of options for displaying customer feedback in search ads. Though not shown in the example above, a Google spokesperson confirmed that Consumer Ratings Annotations can display in tandem with Review Extensions and Seller Ratings. Google reports early testing have shown the [...]


Google Stepping Up Merchant Feed Enforcement

google-police-600 Got some slop in your Google product feed? Now's the time to revisit all those pesky identifiers and tidy things up. Google is upping its enforcement of product feeds in Google Merchant Center again. Google began this process last year by disapproving products without unique product identifiers such as GTIN (which also must be conform to standard specifications), MPN and brand and demoting products with incorrect usage of the identifier_exists attribute. The identifier_exists attribute was added last year for merchants selling custom goods that don't have unique identifiers like brand na [...]


4 Surprising SEM Stats Every E-Commerce Marketer Should Know

surprise-shock-man-600 Santa's elves weren't the only ones busy this past holiday season. Paid search was also working overtime to make sure shoppers ended up with perfect holiday gifts. The share of e-commerce transactions driven by SEM during November-December 2013 was 15%, up from 14% in 2012. And, organic search accounted for 26% of holiday e-commerce orders. Clearly, Google was the gatekeeper for e-commerce success, with over 40% of all e-commerce sales originating in search queries. These stats are based on e-commerce data from The Custora Pulse -- a free US e-commerce industry benchmark, aggregating tr [...]


AdWords API For New Google Shopping Campaigns Now Available

Google Shopping Campaigns global launch Google has launched the API for the new Google Shopping Campaign type for managing product listing ads (PLAs). The API is available to agencies and third-party platforms to facilitate large-scale implementations. Google Shopping Campaigns came out of beta last month and are available globally. The new campaign type is meant to make the process of setting up and managing product listing ads easier by giving users more access to the information in Google Merchant product feeds without having to access Google Merchant Center directly. Google has also said a bid simulator is on the horizon f [...]


If Online Ad Targeting Works, Does More Targeting Work Better?

target roi A former colleague at Forrester Research recently published a study that described his view of the future of online marketing. The study is available to Forrester clients only, but the crux of the argument is laid out in a blog post: Why Google - Not Facebook - Will Build The Database Of Affinity. The author, Nate Elliot, describes large media companies building a "database of affinity," which he described thusly: Recently we described an idea called the database of affinity: A catalogue of people's tastes and preferences collected by observing their social behaviors on sites like Face [...]


Go Deep: Product Listing Ad Campaigns That Just Focus On Top Sellers Get Short Changed [Study]

Google shopping PLAs Is there a long tail in PLAs? Does it pay off for retailers to advertise all of their products in their Google product listing ad (PLA) campaigns? Or should they stay focused on top sellers and high margin items? Sitting on a trove of data from large scale Google Shopping campaigns, a team at PLA management platform Adchemy decided to dig in to see if advertisers really do benefit from a long tail effect -- small volume conversions across a large number of products -- when they advertise their entire catalogs in PLAs. What they found: SKUs with just one conversion in Q4 2013 accounted fo [...]


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