How Google & Yahoo Make Money Off A Twitter Typo Domain
Nov 5, 2009 at 2:57pm ET by Danny Sullivan
Like many people, I misspelled a domain name today when I was trying to visit a web site. I typed Twiter.com (with one T) rather than Twitter.com. I wasn't surprised to land on a site with ads, as is common when entering typos. I was surprised that both Google and Yahoo were making money off those ads.
Google has a program known as AdSense For Domains, previously known as DomainPark. Got a tasty domain but no content for it? AdSense For Domains will put lucrative ads up on it, for you (really lucrative: see more here and here).
The practice is known as domaining. And before some domainer [...]
Filed in: Features: Analysis, Google: AdSense, Search Ads: Domaining, Top News, Yahoo: General
WSJ: Advertisers Doing More And Less With Search
Oct 22, 2009 at 6:07pm ET by Greg Sterling
In case you didn't see it there was an article in the Wall Street Journal this morning that seeks to capture a kind of shift or broadening of advertisers' attitudes toward search marketing. Formerly search was something of an island and not well integrated into wider marketing campaigns. Many search + display studies and several years later it appears that marketers have developed a somewhat more nuanced view of search in the context of broader consumer behavior.
Here are some bits from the article:
Sprint is buying the top ads tied to phrases consumers tend to search for when they are clo [...]
Filed in: Google: AdWords, Google: DoubleClick, Search Ads: General, Search Marketing: Branding, Search Marketing: General
5 Social Media Lessons For Paid Search Landing Pages
Oct 22, 2009 at 3:25pm ET by Scott Brinker
Can you apply the spirit of social media to other marketing channels?
At this year's SMX East, after my presentation on Landing Page Usefulness—emphasizing a "usefulness" mission over "usability" tactics—it struck me: great landing pages can bring many of the ideals of social media to paid search marketing campaigns.
Here are five principles of social media marketing that can energize your landing page program:
1. Engage in specific conversations, not generic one-size-fits-all talk.
When a company engages in social media, the worst thing it can do is echo canned, cut-an [...]
Filed in: How To: PPC, How To: SEM, Search Ads: General
Five Rules For Running A Successful Pay-Per-Call Campaign
Oct 16, 2009 at 3:09pm ET by Rich Rosen
Although it's been around for years, pay-per-call advertising may be finally hitting its stride. Greg Sterling, a Contributing Editor at Search Engine Land, recently wrote:
We've long known that calls are much more valuable than clicks to small businesses in particular, but also to many larger entities with call-center sales operations. However... it's taken PPCall much longer to get going than I originally anticipated.
Sterling sees pay-per-call growth in traditional media and mobile. He also notes that pay-per-call programs are now increasingly being used in print Yellow Page dir [...]
Filed in: How To: SEM, Search Ads: Pay Per Call
Report: Most People Don’t Want Online Tracking Even If It Means Relevant Ads Or Savings
Sep 30, 2009 at 8:10am ET by Greg Sterling
Get ready marketers: a credible new report with sweeping implications from the University of Pennsylvania and UC Berkeley is likely to be the nail in the coffin of self regulation of online advertising. Specifically I'm talking about behavioral targeting, which largely concerns online display advertising but does marginally touch search at Yahoo and Google.
The NY Times discussed the report, released today:
The study’s authors hired a survey company to conduct interviews with 1,000 adult Internet users. The interview, which lasted about 20 minutes, included questions like “Please tell [...]
Filed in: Google: Legal, Google: Web History & Search History, Legal: General, Legal: Privacy, Search Ads: Behavioral Targeting, Yahoo: Legal
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