Paid search research firm, AdGooroo, has analyzed the paid search activity by luxury brands and retailers in the U.S. across five categories: apparel, beauty & cosmetics, shoes, handbags and watches. According to the study, five of the top personal luxury companies spent nearly $22 million on Google AdWords desktop/tablet text ads across their brands in 2013. Apparel topped the list in overall spend by both brands and retailers.
The top ten retailers in the luxury space outspent the top luxury brands in four out of five of the categories studied. Based on impressions, retailers [...]
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