Behavioral Targeting Under Fire As ISP Backs Away From Tracking Subscriber Activities

Jun 25, 2008 at 9:45am ET by Greg Sterling

Privacy is dead, get used to it. In the effort to rescue display advertising from its historically dismal performance and so-called "banner blindness," behavioral targeting (BT) was born a few years ago with Tacoda. It has both increased in popularity and infamy since that time. Consumers prefer more "relevant" ads but they also dislike being tracked. That's the paradox and the problem with BT. Here's the issue in a nutshell. According to a March 2008 survey by Truste (written up in MediaPost), "nearly three out of four people, or 71%, said they realize that companies track their Web browsin [...]

Filed in: Legal: Privacy, Search Ads: Behavioral Targeting, Search Ads: Contextual

Don’t Automatically Dismiss The Content Network!

Jun 17, 2008 at 8:40am ET by Eric Enge

If you are like me, when you implement PPC campaigns one of the mental notes you have in your checklist is to go into the Campaign Settings for each campaign and prevent your ads from running on the content network. It turns out that this might be a mistake. At the recent SMX Advanced event in Seattle, I sat in on the Amazing New PPC Tactics panel. It was a good panel overall, but the one thing I wanted to highlight was the presentation by David Szetela of Clix Marketing, as David explained how to do content match marketing effectively. Understanding the problem The problem stems [...]

Filed in: Search Ads: Contextual

Yahoo Contextual Ads To Power “Ads For Adobe PDF”

Nov 29, 2007 at 10:04am ET by Barry Schwartz

Yahoo, Adobe team on PDF ads from News.com reports Yahoo and Adobe are working together to put contextual ads in PDF documents. Over at the Adobe Labs, you can find a new product named Ads for Adobe PDF. Yahoo will be powering the ads within PDF documents that are contextually relevant to the content within the PDF. If you produce PDF documents and want to monetize them with relevant ads, this seems to be the product for you. To get ads on your PDF documents, you will first need to be approved for the beta. To sign up for the beta, complete this form. Then you apparently upload your PD [...]

Filed in: Search Ads: Contextual, Yahoo: Publisher Network

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