Mar 12, 2010 at 1:03pm ET by Adam Goldberg

Are you valuing all keywords equally, assuming they all offer the same benefit to your paid search campaign? That may be a mistake. Here’s a cautionary tale that shows you how to assign appropriate values to keywords based on their role in the conversion funnel.

Related Topics: How To: PPC | Search Ads: Domaining

How Google & Yahoo Make Money Off A Twitter Typo Domain

Nov 5, 2009 at 2:57pm ET by Danny Sullivan

Like many people, I misspelled a domain name today when I was trying to visit a web site. I typed Twiter.com (with one T) rather than Twitter.com. I wasn't surprised to land on a site with ads, as is common when entering typos. I was surprised that both Google and Yahoo were making money off those ads. Google has a program known as AdSense For Domains, previously known as DomainPark. Got a tasty domain but no content for it? AdSense For Domains will put lucrative ads up on it, for you (really lucrative: see more here and here). The practice is known as domaining. And before some domainer [...]

Google Sued For Quality Of Ads On AdSense for Domains

Jul 16, 2008 at 8:09am ET by Barry Schwartz

Google Sued For Selling Ads On Parked Domains from InformationWeek reports Google was slapped with a class action lawsuit over the AdSense for Domains product. In short, advertisers are upset with the quality of traffic driven through that program and feel that their money was taken from them without any return. The suit was filed on Friday in a U.S. District Court in San Jose, California. The law firm, Schubert Jonckheer Kolbe & Kralowec, is based in San Francisco. The one suing is actually a lawyer, suing under Levitte International for his advertising campaign he ran from June 1, 2007 [...]

Coming Soon: Block Domaining Ads From Google?

Nov 9, 2007 at 8:20am ET by Barry Schwartz

In response to popular request, block domain ads looks to be coming, along with other blocking features. I have reported at the Search Engine Roundtable that some AdWords advertisers are now able to block categories of sites, plus they are able to block domain ads and error page ads. Back in August, Google told us that AdSense For Domains Opt Out Coming To AdWords Advertisers. It appears that some advertisers are now able to take advantage of that feature. The Site Exclusion features, which I personally do not yet see myself, reportedly include: Block sites by domain, sub domain, or fold [...]

Related Topics: Google: AdWords | Search Ads: Domaining

AdSense For Domains Opt Out Coming To AdWords Advertisers

Aug 3, 2007 at 8:55am ET by Barry Schwartz

I reported at the Search Engine Roundtable that Google has said they will be allowing AdWords advertisers to opt out of the AdSense for Domains product. I quoted AdWordsAdvisors2 from a WebmasterWorld thread as saying: We are working on making it simpler for advertisers who don't want to show on domain sites or error pages to exclude them. AdSense for Domains, also known as DomainPark, is a product of much controversy. Google places ads from AdWords campaigns on parked domains and match the relevancy of those ads based on the words found in the domain name of the site. In fact, Google was [...]

Related Topics: Google: AdSense | Google: AdWords | Search Ads: Domaining

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