May 1, 2012 at 11:21am ET by Greg Sterling

I had a chance recently to speak to DataPop CEO Jason Lehmbeck. Before DataPop Lehmbeck was at Overture/Yahoo. DataPop is an agency/platform that specializes in “offer driven” search campaigns. I was talking to Lehmbeck about mobile search trends and what kinds of consumer response he was seeing to various campaigns. Lehmbeck gave me some unpublished, internal data that I'm now sharing in this post. He said that mobile paid search “looks like much like search advertising did in 2001.” 15 to 25 Percent Mobile Paid Search Traffic Between 15 percent and 25 percent of paid search traf [...]

App Search Engine Appolicious Introduces “AdWords For Apps”

Mar 27, 2012 at 5:59pm ET by Greg Sterling

Appolicious, an independent apps marketplace and search engine, has introduced "AdWords for Apps": a new PPC advertising system for app developers and publishers. The company says it's the largest independent apps engine and market. Chomp, which was recently acquired by Apple, was its primary competitor (other than iTunes and Google Play). Between iOS and Android there are more than 900,000 apps. App discovery is now a major problem for both consumers and developers -- hence the new advertising option on Appolicious. Chomp was planning to introduce a similar capability and then was boug [...]

Building Mobile Landing Pages That Succeed In Mobile Search

Mar 26, 2012 at 12:06pm ET by Sherwood Stranieri

Inertia is always a problem when you're starting something new. The start seems like a very tall wall, and we often make that wall taller by imposing a lot of requirements and parameters on what needs to be done. Mobile marketing must seem that way to a lot of companies, and as a result, far too many of them are sitting on the sidelines. Fortunately, there are a few vendors out there offering a shortcut to the mobile Web: a turnkey publishing platform that allows a marketer to quickly deploy mobile landing pages. The question is: how effective are these pages in the context of mobile s [...]

Mobile Now 12 Percent Of All Paid Search Impressions

Jul 18, 2011 at 6:49pm ET by Greg Sterling

Earlier today Performics reported another mobile search milestone: "mobile paid search traffic is now 12% of all paid search impressions (mobile + desktop), while mobile clicks are about to cross the 12% threshold." The search-marketing firm based this report on aggregated client data from 1H 2011. Mobile by itself, excluding tablets, is about 10 percent of search impressions. Tablets account for almost 2% of all paid search impressions and roughly 14% of all mobile impressions. Thus mobile + tablets = 12 percent of overall paid search impressions. Here are some other findings fr [...]

Related Topics: Google: Mobile | Search Ads: Mobile Search

Measuring & Monetizing The Instant Gratification Of Mobile Search

Jun 30, 2011 at 3:49pm ET by Bill Dinan

No matter where you are in your mobile marketing efforts – whether you are an advertiser still developing a mobile strategy or a growing mobile ad network selling to national advertisers – you should know how to effectively measure mobile and your measurement efforts should include call tracking and attribution metrics. Mobile attribution is key to helping validate the channel and monetizing the high quality leads it delivers. Mobile Searchers Need It Today Consider the mobile searcher profile. Leads that come from a mobile search program are not only more likely to buy, but will ofte [...]

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