Now Link Google My Business And AdWords, Get Account-Level Location Extensions

Account level adwords local extensions Google is introducing the ability to set up location extensions at the account level by linking your Google My Business account to your AdWords account. No longer will location extensions need to be set up separately for each campaign. Formerly called Google Places for Business, Google My Business, is where businesses can manage location listings to display on Google Maps, Google Search and Google+. Once you've added all of your locations to Google My Business and link to AdWords, you choose "upgraded" (i.e. account-level) location extensions from the Extensions tab to have them show aut [...]


Mobile Calls Are The New Conversions: 7 Tips For SEMs

mobile-conversions-money-shutterstock Are you seeing depressing plateaus, or even declines, in your year-over-year conversion numbers? The fact is that a huge portion of search activity is moving to mobile. Soon, mobile activity will account for over 50% of searches. The problem is that the mobile conversions don't follow the mobile searches. For many SEM accounts, this means that year-over-year conversion volumes may be stagnating, or even look like they are declining. They probably aren't; it's just less trackable as people jump devices in their journey. People grab the device at hand and execute conversions in non-linear [...]


How To Run Single-Device Only Enhanced Campaigns. It Can Be Done!

shutterstock_122145442-single-device-campaign When I speak about Enhanced Campaigns, I invariably get an audience question like this: "How can I create single-device campaigns? I know it's possible somehow, tell me how!" I recently figured out the answer. Why The Need For Single-Device Campaigns? I am not usually a proponent of AdWords workarounds. I typically encourage businesses to work with the system and concentrate their efforts on making their landing pages and funnel work well within the AdWords targeting criteria limits. However, the device targeting limits of Enhanced Campaigns just inherently don't work for some business [...]


Mobile SEM Strategy: How Savings.com Increased Mobile Search Revenue By 1000 Percent YoY

mobile-search-featured When Google announced Enhanced Campaigns last year, like many marketers, the team at coupon deals site Savings.com was skeptical and surprised that they would be forced to adjust their approach to mobile. In a soon-to-be-released case study from Google, Savings.com shares how they quickly pivoted to embrace a mobile-first approach that has since trickled down from marketing to all areas of the business including product development. I spoke with Savings.com head of marketing Seth Barnes about the move to a mobile-first strategy. Barnes said they had been focusing on improving the user ex [...]


RKG: Q1 US Paid Search Up 17 Percent, Fueled By PLAs; Smartphones Drove Just 7 Percent Of Spend

RKG Paid Search Spend US Q1 2014 RKG is out with its first quarter Digital Marketing Report today, showing US paid search spend increased 17 percent year-over-year. This echoes positive Q1 global growth trends reported by Covario (25 percent) and IgnitionOne (8 percent). Mobile devices and product listing ads (PLAs) both drove growth. Paid search spend growth slowed slightly after the holiday-fueled Q4, which saw 19 percent year-over-year growth. Clicks rose 11 percent, while CPCs were up 6 percent compared to the previous year. Google's growth trends reflect those of the overall market, with year-over-year growth slowi [...]


Car Makers Drove 14.4 Million Clicks From Google Ads In 2 Months (And That Doesn’t Include Mobile)

car-click-mouse-600 A whopping 177 automotive manufacture sites drove 14.4 million paid search clicks from Google ads on desktops and tablets this January and February. Of those 177 advertisers, the top 20 advertisers (roughly 11 percent) accounted for 81 percent of the paid search clicks in the two month period, according to new data from search marketing intelligence firm Adgooroo. Looking at desktop/tablet impression share, Toyota led the pack with its two sites: Toyota.com and Buytoyota.com. Ford.com, Chevrolet.com and Honda.com round out the share of voice leaders. Another 23 sites battled it o [...]


Mobile To Drive 50 Percent Of Google Paid Search Clicks By End Of 2015 [Study]

Mobile Devices Mobile paid search saw rapid growth last year, owing to both the rise in smartphone and tablet use as well as to the introduction of enhanced campaigns, which largely bakes mobile targeting into advertisers' campaigns. In 2013, 19 percent of Google’s ad revenue came from mobile search ads, and it's expected to rise to 30 percent over the next 3 years, according to eMarketer. Taking a deeper look at its own data on mobile ad performance for Google, Marin Software released its 2014 annual mobile search advertising report today. As Marin EVP Wister Walcott highlighted in his talk at Marke [...]


AdWords Mobile App Download Campaigns Get Deeper Reporting In Google Analytics

adwords mobile app download ad This week, Google added new reporting available for mobile app campaigns in Google Analytics. By linking AdWords and Google Analytics accounts and enabling auto-tagging, mobile app advertisers will be able to access more detailed performance reports about their campaigns in Google Analytics. New reports on mobile app campaign performance include day parts, destination URLs and keyword positions. They'll be found in Google Analytics under the Acquisition menu for Google Analytics App Views over the next few days. The reporting applies to both display and search campaigns. Advertisers wil [...]


AdGooroo Adds Mobile Paid Search Spend Insights, Releases List Of Top Mobile Search Advertisers

adgooroo-logo Search marketing intelligence firm, AdGooroo announced it is the first to provide insights into search advertising spend on mobile devices. The new mobile search data is now included in the company's SEM Insights Tool, starting with data from the U.S., U.K. and Australia. Additional mobile insights now available include ad copy, impressions and clicks, click-through rates, costs-per-click at the campaign and keyword level. AdGooroo has also released a list of the top 20 advertisers in mobile search by impressions in January 2014. The list is based on impressions from the top 50,000 keywo [...]


Bing Ads Expands Mobile Sitelinks Coverage In US, Will Roll Out To EU Markets

bing-ads-new-240px Bing Ads announced today that it will complete the roll out of sitelink extensions on mobile devices in the US in coming weeks. In a post on the Bing Ads blog, Microsoft's Eliot Li said they currently have enabled over 60 percent of the mobile traffic on the Yahoo Bing Network (YBN) to run sitelinks in the US. Sitelinks for Mobile will launch in several EU markets, including the UK, France, and Germany, says Li. Additionally, Li says Bing Ads has doubled the number of mobile clicks by growing its network over the past year.   [...]


Covario: Global PPC Click-Through Rates Hit New Highs, Spend Up 17 Percent YoY In Q4

Global Paid Search Growth Q4 2013 Covario Though the numbers vary, the Q4 reports we've covered all point to solid year-over-year increases in paid search spending. Covario's Q4 analysis of the global paid search advertising landscape is no different. Based on results from their high tech, consumer electronics and retail clients, PPC spending increased 17 percent year-over-year and 13 percent over Q3 2013. Global Search Engine Share Google's AdWords accounted for 84 percent of PPC spend and 62 percent of clicks globally. Advertisers increased spending on Google 7 percent year-over-year. Covario saw the Yahoo Bing Network (YBN) gr [...]


RKG Report: PLAs Fuel AdWords Growth, Bing Ads Spend Rises Sharply In Q4

Paid Search Growth Q4 2013 RKG RKG has released its Q4 2013 Digital Marketing Report, and as other reports have indicated, paid search saw solid year-over-year growth in the holiday quarter. Paid search spend among RKG's retail-heavy client set rose 23 percent year-over-year. Overall click volume increased 19 percent, and CPCs ticked up just 3 percent.   Google Brand CPCs Fall On Ad Rank Change, Non-Brand CPCs Fueled By PLAs Google paid search spending grew 19 percent year-over-year in Q4, with paid clicks rising 15 percent. Google CPCs also rose just 3 percent. Non-brand CPCs, however, rose 6 percent year [...]


US Mobile Search Revs To Hit Nearly $4 Billion This Year

Google iOS Search App A new report from Forrester Research projects US mobile paid search will be worth $3.8 billion by the end of 2013. Analyst forecasts are often aggressive, but this turns out to be a very reasonable estimate. US mobile ad revenues were slightly below $3 billion according to the IAB for the first six months of 2013. That means, assuming higher mobile spending in the second half, mobile ad revenues should come in around $7 billion for the full year. PC-based paid search was 43 percent of all digital ad revenue in 1H 2013. However paid search is a somewhat larger percentage of mobile ad reve [...]


Paid Search Spend Surges 27%, Mobile Grabs 40% Thanksgiving, Black Friday Spend

black-friday-cash-mouse-featured Amid reports that brick and mortar sales were lackluster over the Thanksgiving weekend, ecommerce is looking like a bright spot this holiday season, with mobile devices playing an increasingly important role. Mercent, which powers major retailer campaigns online for brands including Brookstone, Office Depot and HSN reports same seller online sales increased 40 percent on Thanksgiving Day compared to 2012. Black Friday same seller sales hit a record high, increasing 35 percent Paid search saw big increases in click volume and retailer spend. Retailers spent 27 percent more on paid search [...]


Holiday PPC Tips From Back-To-School Season: How BookRenter Faced Down Bigger Competitors & Rising CPCs

shutterstock_126762251 shopping As online businesses prepare to ramp up their holiday paid search campaigns, it can be instructive to look at insights from the retail's second biggest season: back-to-school. For BookRenter.com, an online text book rental company, back-to-school is its holiday season.  Jean-Michel Boujon, BookRenter's Marketing Director, discussed some of the paid search challenges his company faced this year and how, despite increased competition and soaring CPCs, he says they managed to grow their search traffic faster than the industry. When BookRenter launched in2007, the company’s main challenge w [...]


New Bing Ads Location Extension Features Roll Out To All US Advertisers

bing-ads-square The added features Bing Ads introduced to Location Extensions in June are now available to all advertisers in the US. If you're running mobile or local paid search campaigns, you'll want to be sure your location extension data is comprehensive to take advantage of these features. Here's a look at the latest location extensions in Bing Ads: Click For Directions: When enhancing an ad with location details, a "Directions" link automatically appears next to the business address. Clicks on the Directions link (shown below) are charged on CPC basis just like clicks on ad headlines. Clicks on the [...]


Google’s Mobile Search Revenue To Top 30 Percent, Desktop To Fall To 43 Percent By 2015 [Forecast]

Google mobile app logo In its latest look at mobile ad revenues, eMarketer estimates Google is generating nearly one-fifth of its US advertising revenues from mobile search, coming in at 19.1%. In yet another indication of how fast the mobile ad market is growing, only two years ago, mobile made up just 4.8 percent of Google's US ad revenues. By 2015, mobile is expected to account for just over 30 percent of Google's ad revenues in the US. Desktop search revenue share is predicted to fall below 50 percent in that time. It's worth noting that eMarketer counts tablets in its mobile numbers. Google, however, has [...]


Google Study: Mobile PPC Ads Also Do Not Cannibalize Organic Traffic

mobile-phones-featured Google released a new study as part of its series of analysis aimed at answering the perpetual question of whether PPC ads cannibalize organic traffic. You know the question: "If I'm already ranking, why should I pay for ads if they are just going to steal free clicks from my organic listings?"  This time, Google's research focuses specifically on the impact of  mobile search ads on mobile organic traffic. The study found that, on average, mobile ads provide an 88 percent lift in mobile search clicks -- 88 percent of users that clicked on your mobile ad would not have clicked on your orga [...]


Will Enhanced Campaigns Drive Mobile CPCs Down?

google-adwords-square-logo There are two pieces of conventional wisdom surrounding Google's Enhanced Campaigns that seem to get tossed around a lot without much thought or examination. The first is that this new campaign model will make it easier for small advertisers to get into the mobile advertising game. The second related piece is that Enhanced Campaigns will likely lead to higher mobile CPCs and that this is one of Google's primary motivations for changing its model. I have personally been guilty of echoing both of these sentiments to varying degrees -- but as we get closer to the mandatory transition in Jul [...]


Relax, The Search Industry Is Doing Just Fine

For enterprise SEM practitioners looking to set budgets or otherwise anticipate their needs in the space for the months and years ahead, it's been a particularly difficult time to get a read on how the industry is really trending. Conflicting data and opinions abound; new threats to the hegemony of search, real or just perceived, continue to spring up; and, there are times when all of us may wonder just how much the numbers are actually changing and whether we should be concerned. Case in point: comScore recently showed U.S. core searches increasing 11% year-over-year to hit an all-time [...]


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