Earlier today Performics reported another mobile search milestone: "mobile paid search traffic is now 12% of all paid search impressions (mobile + desktop), while mobile clicks are about to cross the 12% threshold." The search-marketing firm based this report on aggregated client data from 1H 2011. Mobile by itself, excluding tablets, is about 10 percent of search impressions. Tablets account for almost 2% of all paid search impressions and roughly 14% of all mobile impressions. Thus mobile + tablets = 12 percent of overall paid search impressions. Here are some other findings fr [...]

Related Topics: Google: Mobile | Search Ads: Mobile Search

No matter where you are in your mobile marketing efforts – whether you are an advertiser still developing a mobile strategy or a growing mobile ad network selling to national advertisers – you should know how to effectively measure mobile and your measurement efforts should include call tracking and attribution metrics. Mobile attribution is key to helping validate the channel and monetizing the high quality leads it delivers. Mobile Searchers Need It Today Consider the mobile searcher profile. Leads that come from a mobile search program are not only more likely to buy, but will ofte [...]

Related Topics: Credit Is Due | Search Ads: Mobile Search | Search Marketing: Mobile

One of the most competitive and interesting sports in reporting on what's happening in the online world is the ongoing game of predicting the future. Just as we're seeing regime change in North Africa and the Middle East, it looks as if we're experiencing another tectonic shift in the universe of online ads. I spent the past couple of days at Borrell Associates Local Online Advertising Conference in New York City. This event was primarily focused on strategies and tactics that executives from traditional media companies should be looking at to survive and thrive in the increasingly competi [...]

Related Topics: Features: Analysis | Search Ads: Mobile Search | Search Marketing: Local Search Marketing | SEM Industry: Conferences | Top News

Last week financial analyst Gene Munster created something of a stir when he said that there was a "70 percent" chance that Apple would build or buy a search engine for the iPhone in the next five years. Here's a longer excerpt from the research note: We believe Apple could utilize data unavailable to Google, data generated by the company's App Store, to create a mobile centric search engine, which would be a unique offering to Google's search engine. An iPhone specific search engine could be a difficult undertaking, but we feel Apple could make a minor acquisition of a search company [...]

Related Topics: Google: Mobile | Search Ads: Mobile Search | Search Engines: Mobile Search Engines

At the Where 2.0 event in San Jose yesterday afternoon, Danny Sullivan moderated a panel entitled "The Big Picture from the Big Players." In addition to Danny it featured Blaise Agüera y Arcas (Microsoft), Tom Wailes (Yahoo!), John Hanke (Google, Inc.), Dylan Swift (Yelp). The session sought to cover a lot of ground in a very tight 35 minutes. Danny initiated the compressed session by asking the time-honored question about local online marketing and small business: "Why aren't local businesses getting it?" Interestingly most of the panelists disagreed with that chara [...]

Related Topics: Foursquare | Google: Maps & Local | Google: Mobile | Microsoft: Bing Maps & Local | Search Ads: Mobile Search | Search Engines: Deals & Coupon Search Engines | Search Engines: Maps & Local Search Engines | Search Engines: Mobile Search Engines | Top News | Yahoo: Maps & Local