SEMPO Says Time To Get Serious About Mobile Search

Sep 11, 2009 at 9:48am ET by Greg Sterling

SEMPO yesterday released a "POV" white paper that seeks to orient search marketers to the growing mobile market, mobile SEO and mobile paid search in particular. It cites the dramatic growth of mobile web usage and anticipated future growth in arguing that search marketers now need to take mobile seriously. Developed by SEMPO's Emerging Technologies Committee, the report asks (and seeks to answer) several key questions: What mobile channels are available to search marketers and which show the most promise? What are the prospects for search, particularly local search, on mobile devices, [...]

Filed in: SEM Industry: General, Search Ads: Mobile Search, Search Marketing: Local Search Marketing, Search Marketing: Mobile

Micro-Hoo: The Details Emerge With SEC Filing

Aug 5, 2009 at 12:01pm ET by Greg Sterling

First to pounce on the SEC 8-K filing by Yahoo was PaidContent, which provides an extensive bulleted list of many of the deal terms not revealed last week during the frenzy of conference calls and articles that followed the official announcement of the Microsoft-Yahoo search deal. CNET also writes about selected aspects of the deal contained in the filing, specifically an "escape clause" (termination) for Yahoo (see below). And the AP has a short piece on how the deal terms require Microsoft to hire at least 400 Yahoo employees. Here are some verbatim excerpts from the SEC filing: Negotiat [...]

Filed in: Business Issues: Acquisitions & Investments, Features: Analysis, Google: Business Issues, Microsoft & Yahoo Search Deal, Microsoft: Business Issues, Microsoft: Employees, Microsoft: General, Microsoft: adCenter, Search Ads: Contextual, Search Ads: General, Search Ads: Mobile Search, Top News

Google Shuts Down Business Pages For Mobile Ads

Feb 16, 2009 at 7:39pm ET by Matt McGee

Tim Cohn tipped us to his blog post about the end of Google's Business Pages for Mobile Ads product. When logged into his AdWords account, Tim found this alert: "AdWords Business Pages for mobile ads are being retired. As the first stage, you will no longer be able to edit your mobile Business Page after March 23. Please make any necessary changes before that time." Business Pages for Mobile Ads was a free service tied into mobile ad campaigns, and it included a "wizard" to simplify the creation of mobile business web pages. Google launched the service in November, 2007. Tim suggests [...]

Filed in: Google: AdWords, Google: Mobile, Search Ads: Mobile Search

Google AdWords Adds New Mobile Targeting Options

Dec 8, 2008 at 1:55pm ET by Matt McGee

Google has announced new mobile advertising options to target the iPhone, G1, and other mobile devices with full HTML web browsers. Advertisers can now create separate campaigns that are targeted specifically toward mobile searchers with smart phones. You can write mobile-specific ads and get performance data separate from your other AdWords campaigns. This new mobile targeting is turned on by default for current AdWords advertisers. To throttle it on or off, look for the "Device Platform" option of the "Networks and bidding" section on the "Campaign Settings" page in your account ( [...]

Filed in: Google: AdWords, Search Ads: Mobile Search, Search Marketing: Mobile

Location in the Browser: What Does It Mean?

Oct 23, 2008 at 10:24am ET by Greg Sterling

Not long ago, Google rolled out its "Geolocation API" (via Google Gears). Initially it was intended to enable third party publishers and developers to get location for their apps on mobile devices using a combination of the phone's inherent location-awareness technologies (i.e., GPS) and Google's cell-tower database (which has been expanded now to include WiFi locations). However it also works for destkop browsers, provided that Gears is installed on the computer. Here's the Google Code Blog discussing the impact: When we originally proposed the Gears Geolocation API our goal was to make i [...]

Filed in: Features: General, Google: AdWords, Google: Maps & Local, Search Ads: Behavioral Targeting, Search Ads: General, Search Ads: Mobile Search, Search Engines: Maps & Local Search Engines, Search Engines: Mobile Search Engines, Search Marketing: Local Search Marketing, Yahoo: Display Ads, Yahoo: Search Ads

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