Last fall, Google rolled out a new campaign type called Search Network with Display Select. The option was designed to make it easier for advertisers constrained by management resources to run both search and display ads, while shedding the waste advertisers typically saw when they combined search and all of the display network in the same campaign.
Display ads are served based on a new algorithm designed to show ads in the best places, drive better ROI and take the heavy lifting of display campaign management off smaller advertisers.
Today, Google released some case study performance re [...]
Related Topics: Channel: SEM | Google: AdWords | Search Ads