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Why You Don’t See “World Cup” Ads On Google

world-cup-soccer-600 [caption id="attachment_193527" align="aligncenter" width="600"] A Google Trends chart shows the huge spikes in search volume for "World Cup" in the years the tournament is held.[/caption] Google is on the cusp of a search volume siege from soccer (aka football) fans as the 2014 FIFA World Cup™ nears. A look at Google Trends data shows we're on the upswing what Google can expect when the tournament starts on June 12, based on the volumes the last two times the World Cup was held, in 2006 and 2010. What may surprise you is the search results from all this "World Cup" interest will be l [...]


Google Introduces New Content API For Google Shopping

google-shopping-600 Today, Google introduced a new version of the API that allows retailers to manage product feed content programmatically, as opposed to through manual updates to Google Merchant Center. It's the first version update of the API since Google first launched it in 2010, before Google Shopping became a paid platform. Version 2 of the Content API for Google Shopping offers these added features: Item-level data quality information: See if an item was disapproved because a landing page URL isn’t working on a mobile device or if unique product identifiers are inaccurate. Faster pricing and av [...]


How To Run Single-Device Only Enhanced Campaigns. It Can Be Done!

shutterstock_122145442-single-device-campaign When I speak about Enhanced Campaigns, I invariably get an audience question like this: "How can I create single-device campaigns? I know it's possible somehow, tell me how!" I recently figured out the answer. Why The Need For Single-Device Campaigns? I am not usually a proponent of AdWords workarounds. I typically encourage businesses to work with the system and concentrate their efforts on making their landing pages and funnel work well within the AdWords targeting criteria limits. However, the device targeting limits of Enhanced Campaigns just inherently don't work for some business [...]


How Google Can Help Enhanced Campaigns Reach Their Potential

Google Enhanced Campaigns It's been over a year since Google publicly announced Enhanced Campaigns for AdWords, and just shy of a year since the mandatory transition date in late July of 2013. Early on, there was a great deal of consternation surrounding the changes brought by this new campaign model, but advertiser sentiment improved as some of their worst fears failed to materialize. Case in point, the growing consensus seems to be that smartphone cost-per-click has not risen much, if at all, versus desktop CPCs since Enhanced Campaigns were introduced. This concern wasn't well-grounded in the first place, if for no [...]


Mobile SEM Strategy: How Savings.com Increased Mobile Search Revenue By 1000 Percent YoY

mobile-search-featured When Google announced Enhanced Campaigns last year, like many marketers, the team at coupon deals site Savings.com was skeptical and surprised that they would be forced to adjust their approach to mobile. In a soon-to-be-released case study from Google, Savings.com shares how they quickly pivoted to embrace a mobile-first approach that has since trickled down from marketing to all areas of the business including product development. I spoke with Savings.com head of marketing Seth Barnes about the move to a mobile-first strategy. Barnes said they had been focusing on improving the user ex [...]


Google Now Testing Knowledge Graph Popups In AdWords Ads

homes for sale 80433   Google Search knowledge graph Back in January, Google formally rolled out popups with Knowledge Graph information about certain sites in the organic search results. Now it appears these popups are being tested in ads. Ariana Wolf, a search strategist at 90octane, provided screenshots of the Knowledge Graph popups appearing on ads for a couple of real estate focused searches last night. I haven't been able to replicate the testing, and Wolf says she was only able to find them showing on a handful of searches. The results only display on the top ad spots, not in the right rail, and pull from Wikipedia like their organic c [...]


Are Your Google Display Network Results Damaged By AdSense For Mobile?

mobile-ads_products_sm Have you checked your Google Display Network (GDN) campaign placements recently? If the answer is no, then I would take a look ASAP -- chances are, you're appearing on a hell of a lot of apps now, and you might need to make some adjustments to your campaign in order to improve your results. The Issue Eighty percent (80%) of people's time on their mobile device is spent in an app now, and this has caused a significant shift in the traffic available on the Google Display Network via different devices. We all know that there's been a big shift in the amount of time people spend on mobile de [...]


Study Finds Sweeping KPI Improvements With Switch To Google Shopping Campaigns

google-shopping-600 The August deadline for converting your Google product listing campaigns (PLA) to the new Shopping Campaigns structure -- before Google does it for you -- is just a few months away. A new study from CPC Strategy suggests it's worth making the switch sooner rather than later. CPC Strategy expected to see management efficiencies, but the team was surprised to see key metrics improve by simply making the move to Shopping Campaigns. Average revenue, orders and ROAS all increased without making additional feed optimization efforts after the switch. Average orders ticked up just over 4 per [...]


Bid Simulator Now Available For Google Dynamic Search Ads

adwords bid simulator dynamic search ads If you're running Dynamic Search ad campaigns in AdWords, you may have noticed the recent addition of the bid simulator tool.  Bid simulator offers estimates of the potential impact bid changes would have on clicks, cost, impressions and more. The bid simulator for Dynamic Search ads is available at the campaign, ad group, auto target and subtabs (Dynamic Search ads don't use keywords). Note that if your campaign is "limited by budget", estimates are shown in a pop-up window on the campaigns tab rather than the campaign bid simulator. [...]


Marin Software Adds Support For Google AdWords RLSA

RLSA Options Today, Marin Software announced support for Google AdWords Remarketing Lists for Search Ads (RLSA) within its advertising management platform. RLSA allows advertisers to retarget their site visitors with search ads on Google.com and other sites in the Google Search Network. Advertisers can adjust bids, ad text and keywords based on visitors' past behavior on their sites. RLSA is available within Marin's "Audience" tab. Advertisers can import their Google remarketing lists into Marin and then pull first-party data from their CRM through Marin's Audience Connect feature to further define t [...]


New PLA Test Spotted: Google Ranking Products By Reviews And Ratings

rankings-plas-cpcstrategy The team at CPC Strategy spotted a new test in the Google Product Listing Ads (PLAs) last night. In a search for coffee grinders that was qualified with "best", the PLAs were shown in order of a  numerical rankings system that appears to be factoring in the quality and quantity of each item's ratings. In the screenshot above, notice that #2 ranked Cuisinart Supreme has by far the most reviews at 312, but with a rating of 4 stars it loses out to 5-star rated Capresso Infinity which has 169 reviews. However, the Cuisinart Supreme is still able to outrank three items with 4.5 stars (De Longhi [...]


Google AdWords Scripts For MCC Accounts Are Here And Ready To Use

new-google-adwords-logo After a beta period that started in March, earlier this week, Google rolled out scripts for AdWords MCC accounts to all users. AdWords scripts can be used to automate account maintenance, changes and reporting. The ability to use scripts in MCC (My Client Center) accounts means users can now get the benefits of automation across multiple accounts. For example, the script for the MCC Keyword Performance Report can be implemented to pull weekly keyword data from multiple accounts into a collection of Google Spreadsheets that include charts related to quality score and average position of ads. [...]


Bing Ads Gets Friendlier To Big Accounts: Now See Up To 50,000 Keywords In Web UI

bing-ads-600 Managing big accounts in the Bing Ads web UI has long had its challenges. The team is starting to change that.  Now, at the account, campaign and ad group level, paid search managers can now see performance data on as many as 50,000 keywords in the web interface of Bing Ads. The results used to max out at just 5,000 keywords. Users can opt to display as many as 200 results per page and navigate through other pages in the list as shown in the screenshot below. The Bing Ads team says it made a number of performance enhancements to enable to the query to return quickly and that this is [...]


How To Gain Additional Reach In AdWords With Similar Audiences

clones-duplicates-copies-600 The "similar audiences" feature has been around for some time now, but this type of audience list is still heavily underused. So, what are similar audiences? Google uses your existing remarketing lists to characterise the types of users within them and then makes its own audience lists based on users that have the same interests and characteristics. This list is made up only of people who have been browsing the Google Display Network (GDN) within the last 30 days. You can then use these lists to show both text and image ads to these audiences across the GDN. How Can You Find Them? You ne [...]


Google’s “Step Inside AdWords” News: Features For App Ads, More UI Tools, No Wild Surprises

google-adwords-600 Anticipation has been running high among paid search marketers about what today's AdWords announcement -- dubbed "Step Inside AdWords -- might hold, since Google began teasing the news. However, any fears of drastic changes in the vein of last year's move to enhanced campaigns will be quelled -- to a still calm. Google AdWords product management VP, Jerry Dischler, shared several new initiatives with a select set of customers at the AdWords Performance Forum, being shared via livestream at noon Eastern Time today. The new features and tools will be rolling out of beta to all AdWords user [...]


Study: Search Campaigns Earn Double Conversion & Revenue Rates When Integrated With Social

Marin Software logo According to a new study from Marin Software, advertisers that leveraged integrated search and social ad campaigns experienced twice as many conversions, and doubled their revenue per click rates. Using data from its Global Online Advertising Index, Marin evaluated the performance of paid search campaigns integrated along with social advertising campaigns. The study found users who clicked on both search and social ads had approximately two times greater conversion rate and spent twice as much than users who only clicked on a search ad. Those results more than quadrupled when compared to [...]


RKG: Q1 US Paid Search Up 17 Percent, Fueled By PLAs; Smartphones Drove Just 7 Percent Of Spend

RKG Paid Search Spend US Q1 2014 RKG is out with its first quarter Digital Marketing Report today, showing US paid search spend increased 17 percent year-over-year. This echoes positive Q1 global growth trends reported by Covario (25 percent) and IgnitionOne (8 percent). Mobile devices and product listing ads (PLAs) both drove growth. Paid search spend growth slowed slightly after the holiday-fueled Q4, which saw 19 percent year-over-year growth. Clicks rose 11 percent, while CPCs were up 6 percent compared to the previous year. Google's growth trends reflect those of the overall market, with year-over-year growth slowi [...]


Google Teases April 22 AdWords News, More Than 10 Announcements Coming

google-adwords-numbers-featured On April 22, Jerry Dischler, VP of Product Management for AdWords, will unveil a slew of new features and tools that are coming out of beta during a livestream from an AdWords customer event. Google has given Search Engine Land an exclusive early look at a blog post going up later today (now live here) that gives a few more (albeit subtle) hints of what's in store. The latest tease is short on specifics other than to say Dischler will announce "10+ new AdWords products, features and research studies" developed over the past year. But, with a closer look, there are some hints of what migh [...]


Google Adds Shopping Campaigns Features, Says Regular PLA Campaigns To Sunset In August 2014

google-shopping-products-featured Google introduced Shopping campaigns to all advertisers running Product Listing Ads (PLAs) in February as a way to simplify PLA set up and management. Today, Google announced some new features that have been rolling out in response to advertiser feedback, and they laid out the succession plan for Shopping campaigns to take over legacy PLA campaigns. Probably the most requested change is the addition of multiple ad groups. When Shopping campaigns debuted, campaigns consisted of just one ad group, which many advertisers found limiting. Retailers can now set up multiple ad groups within a Shoppi [...]


Bing Ads Releases Targeting Updates For Bing Ads Express

bing-ads-600 Bing Ads today announced several updates for its small business solution, Bing Ads Express. This is the first big series of updates since the Bing Ad Express service launched last October. Here's the rundown on the new updates. The focus is on improved targeting options: Advertisers now have the ability to target the full breadth of DMAs within the US. Until now, targeting was limited to 50 DMAs. The number of business categories now includes more than 2,200 options. Ads can be associated with multiple categories. In the example below, one ad is associated with both the Orthodontist [...]


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