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Spotted: Google Knowledge Graph Ad Tests New Google Shopping PLA Display

G google logo Google keeps testing new ways to inject ads into its Knowledge Graph. SEOBook's Aaron Wall spotted an ad appearing in a stand-alone panel that replicates the look of (and is shown above) the organic Knowledge Graph. so now Google moves some of the knowledge graph results down the page to throw a duplicate ad graph above it! pic.twitter.com/qOZorNZk5D — aaron wall (@aaronwall) March 5, 2014 We've seen Knowledge Graph ads featuring Google local listings pulled from Google+ and streaming services, including Google Play, but this appears to be the first instance of Google Shopping powerin [...]


7 Common Pitfalls Of Google Display Network Campaign Management

Test new approaches as often as Beckham changes his hair style! The Google Display Network has been around for a long time now, yet marketers continue to make many of the same mistakes over and over again. Here are seven common issues that can arise when running a display campaign if you don't stay on the ball. 1. Unnecessary Pausing Of Keywords You notice that your display campaign has suddenly started spending a lot more money and your cost-per-conversion has tripled. What's the first thing you look at? A lot of people would tend to go straight to the keywords (if targeting contextually) and try to pinpoint the highest spending term to either lower [...]


AdWords Mobile App Download Campaigns Get Deeper Reporting In Google Analytics

adwords mobile app download ad This week, Google added new reporting available for mobile app campaigns in Google Analytics. By linking AdWords and Google Analytics accounts and enabling auto-tagging, mobile app advertisers will be able to access more detailed performance reports about their campaigns in Google Analytics. New reports on mobile app campaign performance include day parts, destination URLs and keyword positions. They'll be found in Google Analytics under the Acquisition menu for Google Analytics App Views over the next few days. The reporting applies to both display and search campaigns. Advertisers wil [...]


Marin & DoubleClick Search Partner With Boost Media To Scale Ad Optimization

boostlogo Today, ad optimization solution Boost Media (formerly BoostCTR) announced new integration partnerships with DoubleClick Search and Marin Software. Boost aims to help marketers scale the taxing process of creating, testing and reporting on search and social ad creative with a network of copywriters working in more than ten languages and algorithmically powers ad testing and optimization. Boost says clients see an average sales volume increase of 30 percent at a 5 percent lower CPA and save some 60 hours a month on ad creative development, testing and reporting. Marketers using DoubleClick S [...]


Google Shares Performance Stats On Search Network With Display Select Campaigns

new-google-adwords-logo Last fall, Google rolled out a new campaign type called Search Network with Display Select. The option was designed to make it easier for advertisers constrained by management resources to run both search and display ads, while shedding the waste advertisers typically saw when they combined search and all of the display network in the same campaign. Display ads are served based on a new algorithm designed to show ads in the best places, drive better ROI and take the heavy lifting of display campaign management off smaller advertisers. Today, Google released some case study performance re [...]


DoubleClick Search Adds Integration With Channel Intelligence For Product Feed Management

DoubleClick logo Google announced Monday that Channel Intelligence's feed management and optimization capabilities will integrate with the DoubleClick Search Commerce Suite. Performics is piloting the integration for "a major retail client". "We're really excited to team with Channel Intelligence and DoubleClick Search to optimize and fully integrate the search experience for our retail brands,” says Eric Papczun, President US of Performics. “The integration is greater than the sum of its parts, and we feel that these combined technologies will give our clients a clear competitive edge in the marketplac [...]


AdGooroo Adds Mobile Paid Search Spend Insights, Releases List Of Top Mobile Search Advertisers

adgooroo-logo Search marketing intelligence firm, AdGooroo announced it is the first to provide insights into search advertising spend on mobile devices. The new mobile search data is now included in the company's SEM Insights Tool, starting with data from the U.S., U.K. and Australia. Additional mobile insights now available include ad copy, impressions and clicks, click-through rates, costs-per-click at the campaign and keyword level. AdGooroo has also released a list of the top 20 advertisers in mobile search by impressions in January 2014. The list is based on impressions from the top 50,000 keywo [...]


Bing Ads Expands Mobile Sitelinks Coverage In US, Will Roll Out To EU Markets

bing-ads-new-240px Bing Ads announced today that it will complete roll out of sitelink extensions on mobile devices in the US in coming weeks. In a post on the Bing Ads blog, Microsoft's Eliot Li said they currently have enabled over 60 percent of the mobile traffic on the Yahoo Bing Network (YBN) to run sitelinks in the US. Sitelinks for Mobile will launch in several EU markets, including the UK, France, and Germany, says Li. Additionally, Li says Bing Ads has doubled the number of mobile clicks by growing its network over the past year.   [...]


Why “Big Data” Won’t Win You The Battle For Online Revenue

Marin Software Revenue Connect With so much attention currently being focused on big data, advertisers are beginning to lose sight of one crucial truth: big data is worthless if it's not the right data. So what is the right data? We all know that the digital advertising landscape has dramatically matured over the past decade, and businesses are now wise to invest in technology that enables marketing sophistication. But, the right data is what makes that marketing sophistication meaningful. It's what marketers use to power more complex, strategic and smarter marketing decisions. It's the data that matters most to your [...]


Bing Ads Updates Reporting Capabilities, Chiefly Conversion Performance Insights

bing-ads-new-240px Today, Bing Ads announced the roll out of several new updates to the reporting capabilities. For advertisers with conversion tracking enabled, this will likely be the most welcome change announced today. At long last, Bing Ads has introduced the full set of conversion fields to all Performance reports. Segmentation by common dimensions such as Device type and Bid Match type are also now available in all performance reports. Change history reports can now be run for multiple accounts in a single report, and the reporting now includes changes made to the following: Match type of k [...]


A Paid Search First? Olympic Sponsor Visa Opts To Advertise Its Tumblr On Google, Bing and Yahoo

visa-tumblr-featured YouTube and Facebook have long been the favored social accounts promoted by brands in paid search ads. Visa is cracking the mold. In what may be a first for a major brand, the Olympic sponsor is using paid search to drive visitors to its Tumblr account. The ads are appearing on both Google and the Yahoo Bing Network. Visa also appears to be the only major Olympic sponsor to have made Tumblr its Olympic content hub. From its Tumblr account, Visa links to all of its other social channels and features video and other content assets that are distributed across the other networks, including Face [...]


Google’s DoubleClick Search Ramps Focus On PLAs And Ecommerce With New Commerce Suite

DoubleClick logo In a sign of where its focus lies and the growing importance of PLAs in the search ecosystem, today Google is introducing the DoubleClick Search Commerce Suite, what it calls "a smarter, faster, product-centric layer to search management". The Commerce Suite is comprised of two new capabilities: 1. Dynamic Product Listing Ads creation is an extension of inventory-aware campaigns, which launched in June of last year, as an update of its inventory management solution. Advertisers can automatically create ad group, keywords and ads based on their Google Merchant Center feeds. Dynamic Produc [...]


Are You Ready For The New Google Shopping Campaigns?

google-shopping-products-featured This past October, Google announced a new campaign type for Google Shopping which fundamentally changes campaign management for Product Listing Ads (PLAs). Google Shopping Campaigns are currently in beta (you can request to sign up here), but are likely to become the main campaign structure for Google. This will revolutionize how you create Google product ads. So, how can you avoid getting burned by the New Google Shopping campaigns? Read on to find out. 1. Choose Your Product Groups Wisely Google has emphasized that the new campaign structure for PLAs is designed to make managing P [...]


Who’s Tops? Bud Light Is Unseated As Number One Super Bowl Advertiser On Google And Bing

goal-posts-wisecontrarian-flickr-7993738373_db9fa4009a_b It looks like we have an upset. Bud Light appeared to be the clear front runner among Super Bowl advertisers running paid search ads on Google and Bing, It turns out the King of Beer's less filling counterpart is merely the runner up on both search engines. Volkswagen has garnered the top spot with the most ad impressions on Google. While Nestle has taken the lead on Bing to promote the new Butterfinger Cups. That's according to the monitoring service BrandVerity, which began monitoring paid search ads across 27 super bowl-related keywords on January 21. BrandVerity's Sam Engel says they [...]


I Don’t Want No Scrub (Agency)

ppc-puzzle-featured You know the song, so sing it with me people! I made some modifications to the lyrics below that demonstrate my point well: I don't want no scrub (paid search practitioner) A scrub (PPC ) is a guy (PPC person) that can't get no love from me Hanging out the passenger side Of his best friend's ride Trying to holler at me (a customer and/or prospect interested in PPC) To me, a scrub practitioner pretends to know the ins and outs of PPC. They go to search conferences, read related forums and articles, use the right jargon, and send out flashy looking proposals. In the end, they're a b [...]


5 Tactics Super Bowl Advertisers Are Using To Boost Their Paid Search Campaigns

ppc-featured In the weeks leading up to game day, several Super Bowl advertisers have been employing paid search to help ensure their campaigns are found by the legions of users searching for "Super Bowl ads". While the majority of Super Bowl advertisers still aren't taking to SEM, those that are have been displaying some interesting tactics that are worth a look. Here are five trends we've noticed from the Super Bowl advertiser ads currently running on Google and the Yahoo Bing Network. 1.YouTube is King All but one advertiser in the examples below link  to YouTube in their ads on "super bowl" rel [...]


Marin: 40 Percent Of Google PLA Clicks To Come From Smartphones By Dec 2014

google-shopping-products-featured By now it's clear that retailers made record investments in Google product listing ads (PLAs) in Q4 2013, as reports from Covario, RKG and IgnitionOne have each shown. Today, Marin Software released its own findings which reinforce the general consensus that PLA performance this past holiday season will set the trend for 2014. Marin also sees smartphones playing a greater role in PLA performance in 2014. "As mobile shoppers utilize Google Shopping more in-store and on-the-go, we expect these holiday CTR trends to continue in 2014," Marin projects in the new The State of Google Shopping repo [...]


AdWords Cross-Device Conversions: How 1-800-FLOWERS Is Using The Data To Be More Customer Centric

1800flowers-mobile Yesterday,  we got an early preview of the first case study Google will publish on the use of estimated cross-device conversions in AdWords. It features 1-800-Flowers and also addresses the company's use of click-to-call. When Google first announced the release of estimated cross-device conversions in October, it seemed to be received with a collective shrug. Much like the view-through conversion metric, several marketers I spoke with at the time were skeptical of its worth. Yet, there are many, such as the 1-800-Flowers team, who have embraced the new insights as a positive move toward gi [...]


Tax Season: Plan Now For Great Advertising Returns

ppc-puzzle-featured Someone once said that Americans deserved a tax system that looked as it if were designed on purpose. No doubt, the world is a complicated place when tax time looms. Rule changes, exemptions, complicated deductions -- it's no wonder that people start to sweat a little as April 15 approaches. If there's one thing taxpayers can cheer, however, it's the fact that the web has really helped reduce the pain of researching tax information, completing tax documents and submitting tax returns. Tax season is increasingly a digital season. Here at Bing Ads, we've seen firsthand the growing tendenc [...]


Covario: Global PPC Click-Through Rates Hit New Highs, Spend Up 17 Percent YoY In Q4

Global Paid Search Growth Q4 2013 Covario Though the numbers vary, the Q4 reports we've covered all point to solid year-over-year increases in paid search spending. Covario's Q4 analysis of the global paid search advertising landscape is no different. Based on results from their high tech, consumer electronics and retail clients, PPC spending increased 17 percent year-over-year and 13 percent over Q3 2013. Global Search Engine Share Google's AdWords accounted for 84 percent of PPC spend and 62 percent of clicks globally. Advertisers increased spending on Google 7 percent year-over-year. Covario saw the Yahoo Bing Network (YBN) gr [...]


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