Behavioral Targeting: Creating A Unique Experience For Each Visitor

Nov 18, 2009 at 12:07am ET by Daniel Waisberg

Behavioral targeting (BT) has been the buzzword of the year for the last two years in the web analytics field. But is BT really all that important and valuable to the companies making use of it? The answer is usually yes. And does it take a team of PhDs to implement BT for a website? The answer is usually no. In this and a following post I will explain the value that behavioral targeting offers, and show how a marketer can make use of BT to make the website experience richer for users, and increase conversion rates. According to Wikipedia, there are two principal types of behavioral target [...]

Filed in: Features: Analysis, SEM Tools: Web Analytics, Search Ads: Behavioral Targeting

Report: Most People Don’t Want Online Tracking Even If It Means Relevant Ads Or Savings

Sep 30, 2009 at 8:10am ET by Greg Sterling

Get ready marketers: a credible new report with sweeping implications from the University of Pennsylvania and UC Berkeley is likely to be the nail in the coffin of self regulation of online advertising. Specifically I'm talking about behavioral targeting, which largely concerns online display advertising but does marginally touch search at Yahoo and Google. The NY Times discussed the report, released today: The study’s authors hired a survey company to conduct interviews with 1,000 adult Internet users. The interview, which lasted about 20 minutes, included questions like “Please tell [...]

Filed in: Google: Legal, Google: Web History & Search History, Legal: General, Legal: Privacy, Search Ads: Behavioral Targeting, Yahoo: Legal

SEMPO Releases Survey Data Revealing State Of SEM

Apr 8, 2009 at 10:04am ET by Greg Sterling

SEMPO formally released data on the state of search engine marketing, its annual survey of agencies and marketers. This year's survey consisted of 800 respondents from all over the globle. However 68 percent of respondents were from the US, with 20 percent coming from a range of countries. Seven percent of respondents were from Canada and 5 percent from the UK. The respondents/clients represented a range of industries. The top sectors were "retail, business services, electronics manufacturing and financial services." As part of the findings and related report SEMPO forecast that SEM spen [...]

Filed in: SEM Industry: General, SEM Industry: Stats, Search Ads: Behavioral Targeting, Search Marketing: Branding, Search Marketing: General, Top News

Privacy Concerns, Online Ad Targeting On Apparent Collision Course

Mar 16, 2009 at 7:39am ET by Greg Sterling

Call it the "Cuban Missile Crisis" of online advertising: consumers and publishers are increasingly at odds over online ad targeting and behavioral targeting (BT) in particular. While that may be a hyperbolic characterization, the majority of US internet users appear uncomfortable with online tracking and targeting at a time when publishers and search engines are more aggressively embracing it. Most recently, Google introduced BT as "interest-based advertising" on the AdSense network. Yahoo, which has been using BT for quite some time, started factoring search queries into the targeting mix [...]

Filed in: Legal: Privacy, Search Ads: Behavioral Targeting, Search Marketing: General

SEMPO Report Cuts Search Ads Forecast

Mar 10, 2009 at 9:06am ET by Greg Sterling

SEMPO's new report, due to be released this week, cuts its forecast for search advertising. The results are based on a survey of almost 900 agencies and search marketers. According to the Wall Street Journal, the report scales back previous growth projections considerably: [SEMPO] says North American search marketing spending will increase only 9% to $14.7 billion in 2009 from $13.5 billion a year ago. Its previous estimates, made in early 2008, called for the industry to grow at more than twice that rate this year, from $15.7 billion in 2008 to $18.8 billion in 2009. The new forecasts call f [...]

Filed in: SEM Industry: General, SEM Industry: Organizations, SEM Industry: Stats, Search Ads: Behavioral Targeting, Search Ads: General, Search Marketing: General, Stats: Spend Projections, Top News

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