So you got a click on your PPC ad. Now what do you do? The job of the B2B search marketer is only beginning when a prospect clicks. As MarketingSherpa points out, the decision to click is microscopically unimportant compared to all the things you are asking from a prospect after they've clicked: Stick around and read your copy, fill out a form, risk getting their privacy invaded, take a meeting, recommend your product, make a purchase, and so on.
When the goal of search marketing is to drive high-quality leads to sales, no B2B pay-per-click campaign is complete without these additional & [...]
Related Topics: B2B Search Marketing Column | Channel: SEM | Search Ads: Behavioral Targeting