VigLink: Fire & Forget Solution To Turn Outbound Links Into Affiliate Earners
Jan 12, 2010 at 8:00am ET by Danny Sullivan
VigLink is a new service with venture capital backing from Google that aims to make it easy for publishers to earn through affiliate programs. It promises to turn any outbound link on a web site into an affiliate link after the installation of a small bit of JavaScript code.
VigLink is in the news today primarily because the company has announced that it has closed a round of seed investment, for $800,000 in total. From the press release, funding sources include:
Google Ventures, and individual investors including LinkedIn Founder Reid Hoffman, longtime Google executive and current LinkedI [...]
Filed in: Features: General, Google: Business Issues, Google: SEO, Link Building: Paid Links, SEO: Spamming, Search Ads: Contextual, Top News
Micro-Hoo: The Details Emerge With SEC Filing
Aug 5, 2009 at 12:01pm ET by Greg Sterling
First to pounce on the SEC 8-K filing by Yahoo was PaidContent, which provides an extensive bulleted list of many of the deal terms not revealed last week during the frenzy of conference calls and articles that followed the official announcement of the Microsoft-Yahoo search deal. CNET also writes about selected aspects of the deal contained in the filing, specifically an "escape clause" (termination) for Yahoo (see below). And the AP has a short piece on how the deal terms require Microsoft to hire at least 400 Yahoo employees.
Here are some verbatim excerpts from the SEC filing:
Negotiat [...]
Filed in: Business Issues: Acquisitions & Investments, Features: Analysis, Google: Business Issues, Microsoft & Yahoo Search Deal, Microsoft: Business Issues, Microsoft: Employees, Microsoft: General, Microsoft: adCenter, Search Ads: Contextual, Search Ads: General, Search Ads: Mobile Search, Top News
Behavioral Targeting Under Fire As ISP Backs Away From Tracking Subscriber Activities
Jun 25, 2008 at 9:45am ET by Greg Sterling
Privacy is dead, get used to it. In the effort to rescue display advertising from its historically dismal performance and so-called "banner blindness," behavioral targeting (BT) was born a few years ago with Tacoda. It has both increased in popularity and infamy since that time. Consumers prefer more "relevant" ads but they also dislike being tracked. That's the paradox and the problem with BT.
Here's the issue in a nutshell. According to a March 2008 survey by Truste (written up in MediaPost), "nearly three out of four people, or 71%, said they realize that companies track their Web browsin [...]
Filed in: Legal: Privacy, Search Ads: Behavioral Targeting, Search Ads: Contextual
Don’t Automatically Dismiss The Content Network!
Jun 17, 2008 at 8:40am ET by Eric Enge
If you are like me, when you implement PPC campaigns one of the mental notes you have in your checklist is to go into the Campaign Settings for each campaign and prevent your ads from running on the content network. It turns out that this might be a mistake.
At the recent SMX Advanced event in Seattle, I sat in on the Amazing New PPC Tactics panel. It was a good panel overall, but the one thing I wanted to highlight was the presentation by David Szetela of Clix Marketing, as David explained how to do content match marketing effectively.
Understanding the problem
The problem stems [...]
Filed in: Search Ads: Contextual
Yahoo Contextual Ads To Power “Ads For Adobe PDF”
Nov 29, 2007 at 10:04am ET by Barry Schwartz
Yahoo, Adobe team on PDF ads from News.com reports Yahoo and Adobe are working together to put contextual ads in PDF documents. Over at the Adobe Labs, you can find a new product named Ads for Adobe PDF.
Yahoo will be powering the ads within PDF documents that are contextually relevant to the content within the PDF. If you produce PDF documents and want to monetize them with relevant ads, this seems to be the product for you.
To get ads on your PDF documents, you will first need to be approved for the beta. To sign up for the beta, complete this form. Then you apparently upload your PD [...]
Filed in: Search Ads: Contextual, Yahoo: Publisher Network
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