adCenter To Opt-In More Advertisers Into Content Network On June 28

I just received word that Microsoft adCenter will be opting-in more of their advertisers into the adCenter content network called Content Ads. Advertisers who are selected will be automatically included and be billed for clicks on ads within Microsoft's contextual program. This is set to go live on June 28th. If you do not want this, please use this form to inform Microsoft that you want to opt-out. You have until June 26th to place your request. Otherwise, you have several other options: Hybrid: Run your ads on Live Search and content pages using "hybrid" ad groups. Content-only and sea [...]

Search Ads & Contextual Ads Are Different! You Need To Treat Them Separately

The major PPC engines offer the ability for advertisers to show their ads on both search and content networks. However, those networks are very different from a consumer engagement process, and they should be treated very differently. To provide a quick recap, with the search network, an advertiser bids on a keyword, and if the search uses that keyword in the query, then an ad will show. This engagement process is based upon someone actively looking for information related to a keyword that the advertiser has chosen to show an ad. Although similar in many respects, the content network [...] To Launch Contextual Advertising Product is launching a new sponsored listings contextual product and will go live the week of May 21st. The Ask contextual product will initially launch within IAC's own network of sites including, Ticketmaster, Evite and Citysearch and will then expand to trusted third party publishers. Individual publishers will most likely have to wait until next quarter to gain access to this contextual product. Current Ask Sponsored Listings advertisers will be automatically opted into the contextual network, but will have the option of opting out before the product launches. In addition, [...]

FAST Introduces Private-Label Contextual Ad System

Enterprise search firm FAST has launched AdMomentum, a contextual advertising system that let's publishers manage and serve their own advertisements, bypassing Google, Yahoo and other third-party contextual advertising services. FAST calls the platform a "revenue engine," and is targeting small & medium sized enterprises and vertical search sites. "The major ad networks have not been good at developing products and targeting these areas," said Perry Solomon, FAST vice president and general manager media solutions. FAST AdMomentum was developed in close cooperation with leading online publish [...]

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