Microsoft Scores Video Game Ad Deal With EA

Microsoft, EA sign sports game ad deal from Reuters reports Microsoft signed a video game ad deal with Electronic Arts. Microsoft will feed EA's games, such as Madden, NASCAR, Tiger Woods, NHL and Skate, with advertisements. Cory Van Arsdale, chief executive of Massive, a game ad company Microsoft bought last year, said, "The real issue here is that we're making a network play. If I just had 'Madden,' while great, it would be of limited value to advertisers." EA is the number one independent video game maker. The video game ad market in 2005 was only $50 million but is expected to grow to [...]


How To Optimize A Contextual Search Advertising Campaign

The major pay per click engines, such as Google and Yahoo, include two different types of distribution: On their own search engine result pages, and on content pages elsewhere on the web. These two types of advertising, while often lumped together under the pay-per-click (PPC) label, are very different. Advertiser's ability to control these networks and consumer's interaction with these networks are completely different. Hence, they should be treated as completely separate types of distribution. It's easy to visualize the search network. Advertisers choose relevant keywords and then bi [...]


FAST Buys Recommendations Engine AgentArts

Enterprise search provider FAST Search & Transfer has acquired personalization platform and recommendations engine AgentArts. The technology will be folded into FAST's various enterprise search offerings, which include a range of site search and monetization options for online publishers. The company also has a mobile search partnership with InfoSpace. FAST has positioned itself as a complete platform to help publishers of all stripes essentially compete with Google and avoid dependence on AdSense and other third-party contextual ad networks. [...]


InfoSpace Introduces Video Search On Dogpile, Blinkx Offers Contextual Ad Targeting For Video

InfoSpace has introduced video search on its Dogpile search engine through a partnership with Blinkx. Search results are identical to those found on Blinkx, which is also providing video search for other engines and portals, most notably Ask but also Lycos and ChaCha. It also provides some video search capabilities for Microsoft as well. Video search has moved from the realm of novelty to a much more important and mainstream function on major search engines. In fact it's now "table stakes" one might argue. While most engines maintain a separate tab or link for video search, Google and Ask ha [...]


adCenter To Opt-In More Advertisers Into Content Network On June 28

I just received word that Microsoft adCenter will be opting-in more of their advertisers into the adCenter content network called Content Ads. Advertisers who are selected will be automatically included and be billed for clicks on ads within Microsoft's contextual program. This is set to go live on June 28th. If you do not want this, please use this form to inform Microsoft that you want to opt-out. You have until June 26th to place your request. Otherwise, you have several other options: Hybrid: Run your ads on Live Search and content pages using "hybrid" ad groups. Content-only and sea [...]


Search Ads & Contextual Ads Are Different! You Need To Treat Them Separately

The major PPC engines offer the ability for advertisers to show their ads on both search and content networks. However, those networks are very different from a consumer engagement process, and they should be treated very differently. To provide a quick recap, with the search network, an advertiser bids on a keyword, and if the search uses that keyword in the query, then an ad will show. This engagement process is based upon someone actively looking for information related to a keyword that the advertiser has chosen to show an ad. Although similar in many respects, the content network [...]


Ask.com To Launch Contextual Advertising Product

Ask.com is launching a new sponsored listings contextual product and will go live the week of May 21st. The Ask contextual product will initially launch within IAC's own network of sites including Match.com, Ticketmaster, Evite and Citysearch and will then expand to trusted third party publishers. Individual publishers will most likely have to wait until next quarter to gain access to this contextual product. Current Ask Sponsored Listings advertisers will be automatically opted into the contextual network, but will have the option of opting out before the product launches. In addition, [...]


FAST Introduces Private-Label Contextual Ad System

Enterprise search firm FAST has launched AdMomentum, a contextual advertising system that let's publishers manage and serve their own advertisements, bypassing Google, Yahoo and other third-party contextual advertising services. FAST calls the platform a "revenue engine," and is targeting small & medium sized enterprises and vertical search sites. "The major ad networks have not been good at developing products and targeting these areas," said Perry Solomon, FAST vice president and general manager media solutions. FAST AdMomentum was developed in close cooperation with leading online publish [...]


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