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Mar 12, 2010 at 1:03pm ET by Adam Goldberg
Are you valuing all keywords equally, assuming they all offer the same benefit to your paid search campaign? That may be a mistake. Here’s a cautionary tale that shows you how to assign appropriate values to keywords based on their role in the conversion funnel.
Nov 5, 2009 at 2:57pm ET by Danny Sullivan
Jul 16, 2008 at 8:09am ET by Barry Schwartz
Nov 9, 2007 at 8:20am ET by Barry Schwartz
Aug 3, 2007 at 8:55am ET by Barry Schwartz
Jul 25, 2007 at 9:12am ET by Barry Schwartz
Jul 11, 2007 at 8:36am ET by Todd Mintz
Jul 2, 2007 at 8:32am ET by Chris Silver Smith
Jun 28, 2007 at 10:29am ET by Barry Schwartz
May 23, 2007 at 11:07am ET by Greg Sterling
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