Google AdWords Debuts Dynamic Sitelinks Globally: What You Need To Know

Google AdWords Dynamic Sitelinks Meet Dynamic Sitelinks, the latest ad snippet from Google AdWords. Dynamic sitelinks are another one of those add-ons -- like seller ratings and consumer ratings annotations -- in which advertisers don't have control over what displays or when the content is triggered. Here's what you need to know: Dynamic sitelinks are automatically generated, typically when it's apparent that someone is shopping, planning a trip or doing some other research via search. They appear below the ad copy and can trigger on all devices. These sitelinks link to relevant content on the advertisers' site. Ho [...]


Top Luxury Brands Spent $22 Million On Google Text Ads In The U.S. Last Year [Study]

google-shopping-600 Paid search research firm, AdGooroo, has analyzed the paid search activity by luxury brands and retailers in the U.S. across five categories: apparel, beauty & cosmetics, shoes, handbags and watches. According to the study, five of the top personal luxury companies spent nearly $22 million on Google AdWords desktop/tablet text ads across their brands in 2013.  Apparel topped the list in overall spend by both brands and retailers. The top ten retailers in the luxury space outspent the top luxury brands in four out of five of the categories studied.  Based on impressions, retailers [...]


Bing Ads Puts Estimated Keyword Bid Suggestions In Columns, Adds Keyword Delivery Status Alerts

bing-ads-600 Bing Ads launched a couple of relatively small but helpful features today. Both bring keyword status and bid insights into closer parity with Google AdWords. To get a better understanding of where keyword bids stand in relation to the competition, Bing Ads has added estimated bid suggestions for first page bid, mainline bid and best position bid in the web user interface. This data was available before, but in a more cumbersome format. With the addition of estimated bid suggestions along with the bid landscape tool, Bing Ads has retired the old Estimation workflow -- the dropdown from th [...]


Remarketing Tips Born Of Years Of Experience

Add to Cart Retargeting is an awesome way to reengage traffic that hasn't converted. Over the years, it's evolved, and the tools have become more robust. With this development, we've uncovered some effective remarketing strategies. In this article, I'll cover some ideas related to engaging returning customers, obtaining new customers and remarketing related to specific search term queries. But before getting started, below are some general tips to remember: Tip #1: Don't Creep Your Prospects Out With Constant Ad Bombardment Don't show retargeted ads to everyone and their dog. Take the time [...]


Up Close @ SMX Advanced: Amazing Paid Search Tactics

Paid search continues to get exceedingly complicated, but the expert panel, the last session of this year’s SMX Advanced, blew the audience away with understandable and valuable tips.  Amazing Paid Search Tactics & Tools featured four expert speakers, and it was the first time I’ve ever heard cheers and whistles after a PPC session.  “I’m A Freakin’ Google Analytics Leprechaun” Heather Cooan of Clix Marketing kept the crowd rolling with her hilarious quote. She also blew everyone away with her incredible Google Analytics tips. After walking through the benefits of imp [...]


Google Now Testing Knowledge Graph Popups In AdWords Ads

homes for sale 80433   Google Search knowledge graph Back in January, Google formally rolled out popups with Knowledge Graph information about certain sites in the organic search results. Now it appears these popups are being tested in ads. Ariana Wolf, a search strategist at 90octane, provided screenshots of the Knowledge Graph popups appearing on ads for a couple of real estate focused searches last night. I haven't been able to replicate the testing, and Wolf says she was only able to find them showing on a handful of searches. The results only display on the top ad spots, not in the right rail, and pull from Wikipedia like their organic c [...]


Bing Ads Releases Targeting Updates For Bing Ads Express

bing-ads-600 Bing Ads today announced several updates for its small business solution, Bing Ads Express. This is the first big series of updates since the Bing Ad Express service launched last October. Here's the rundown on the new updates. The focus is on improved targeting options: Advertisers now have the ability to target the full breadth of DMAs within the US. Until now, targeting was limited to 50 DMAs. The number of business categories now includes more than 2,200 options. Ads can be associated with multiple categories. In the example below, one ad is associated with both the Orthodontist [...]


Car Makers Drove 14.4 Million Clicks From Google Ads In 2 Months (And That Doesn’t Include Mobile)

car-click-mouse-600 A whopping 177 automotive manufacture sites drove 14.4 million paid search clicks from Google ads on desktops and tablets this January and February. Of those 177 advertisers, the top 20 advertisers (roughly 11 percent) accounted for 81 percent of the paid search clicks in the two month period, according to new data from search marketing intelligence firm Adgooroo. Looking at desktop/tablet impression share, Toyota led the pack with its two sites: Toyota.com and Buytoyota.com. Ford.com, Chevrolet.com and Honda.com round out the share of voice leaders. Another 23 sites battled it o [...]


BrandVerity Offers Feedback From Google, Bing On Paid Search Trademark Complaints

Trademark Brands aiming to protect themselves from trademark infringement in paid search are often met with white noise after they submit complaints to the search engines. They typically aren't told if any action was taken -- and even more frustrating, if no action was taken and/or why. To help solve this problem, BrandVerity has added a process to its paid search ad monitoring system to give clients direct feedback from Google and the Yahoo Bing Network on trademark violation complaints. After reporting a violation, BrandVerity clients will be alerted when an infringing ad has been disabled. If a [...]


Bing Ads Starts Allowing Keyword Variations Once Flagged As Duplicate

bing-ads-600 Just about anyone who has imported a campaign from Google AdWords or uploaded a new keyword set into Bing Ads has experienced the "duplicate keyword" error that occurs when two keywords in an ad group have subtle differences like hyphens or accents. That's because Bing Ads removes extra characters from keywords in a process called "keyword normalization" which then creates the duplication. Bing also normalizes search queries. For example, if you bid on the keyword "bike repair" and a user searches for "bike-repair", your ad could show because Bing removes the hyphen from the search query [...]


Research Report: Enterprise PPC Campaign Management Platforms 2014

Digital Marketing Depot, our sister site, recently released the updated version of its Market Intelligence Report, "Enterprise PPC Campaign Management Platforms 2014: A Buyer's Guide." Now in its Fourth Edition, this report consists of original research based on interviews conducted in November and December 2013. Advisors included David Rodnitzky, CEO of 3Q Digital (formerly PPC Associates) and Ginny Marvin, Contributing Editor at Search Engine Land. More than half (52%) of digital marketers currently use a paid search campaign management tool – and another 14% plan to adopt one in t [...]


Google Debuts AdWords Consumer Ratings Annotations In US, UK & Canada

google-adwords-featured Today, Google announced the roll out of Consumer Ratings Annotations in AdWords. The annotations spotlight strongly rated aspects of an advertiser's business such as customer service, a rewards program or shipping practices in search ads. Along with Review Extensions and Seller Ratings, Google now offers a trifecta of options for displaying customer feedback in search ads. Though not shown in the example above, a Google spokesperson confirmed that Consumer Ratings Annotations can display in tandem with Review Extensions and Seller Ratings. Google reports early testing have shown the [...]


4 Surprising SEM Stats Every E-Commerce Marketer Should Know

surprise-shock-man-600 Santa's elves weren't the only ones busy this past holiday season. Paid search was also working overtime to make sure shoppers ended up with perfect holiday gifts. The share of e-commerce transactions driven by SEM during November-December 2013 was 15%, up from 14% in 2012. And, organic search accounted for 26% of holiday e-commerce orders. Clearly, Google was the gatekeeper for e-commerce success, with over 40% of all e-commerce sales originating in search queries. These stats are based on e-commerce data from The Custora Pulse -- a free US e-commerce industry benchmark, aggregating tr [...]


Why “Big Data” Won’t Win You The Battle For Online Revenue

Marin Software Revenue Connect With so much attention currently being focused on big data, advertisers are beginning to lose sight of one crucial truth: big data is worthless if it's not the right data. So what is the right data? We all know that the digital advertising landscape has dramatically matured over the past decade, and businesses are now wise to invest in technology that enables marketing sophistication. But, the right data is what makes that marketing sophistication meaningful. It's what marketers use to power more complex, strategic and smarter marketing decisions. It's the data that matters most to your [...]


A Paid Search First? Olympic Sponsor Visa Opts To Advertise Its Tumblr On Google, Bing and Yahoo

visa-tumblr-featured YouTube and Facebook have long been the favored social accounts promoted by brands in paid search ads. Visa is cracking the mold. In what may be a first for a major brand, the Olympic sponsor is using paid search to drive visitors to its Tumblr account. The ads are appearing on both Google and the Yahoo Bing Network. Visa also appears to be the only major Olympic sponsor to have made Tumblr its Olympic content hub. From its Tumblr account, Visa links to all of its other social channels and features video and other content assets that are distributed across the other networks, including Face [...]


Who’s Tops? Bud Light Is Unseated As Number One Super Bowl Advertiser On Google And Bing

goal-posts-wisecontrarian-flickr-7993738373_db9fa4009a_b It looks like we have an upset. Bud Light appeared to be the clear front runner among Super Bowl advertisers running paid search ads on Google and Bing, It turns out the King of Beer's less filling counterpart is merely the runner up on both search engines. Volkswagen has garnered the top spot with the most ad impressions on Google. While Nestle has taken the lead on Bing to promote the new Butterfinger Cups. That's according to the monitoring service BrandVerity, which began monitoring paid search ads across 27 super bowl-related keywords on January 21. BrandVerity's Sam Engel says they [...]


5 Tactics Super Bowl Advertisers Are Using To Boost Their Paid Search Campaigns

ppc-featured In the weeks leading up to game day, several Super Bowl advertisers have been employing paid search to help ensure their campaigns are found by the legions of users searching for "Super Bowl ads". While the majority of Super Bowl advertisers still aren't taking to SEM, those that are have been displaying some interesting tactics that are worth a look. Here are five trends we've noticed from the Super Bowl advertiser ads currently running on Google and the Yahoo Bing Network. 1.YouTube is King All but one advertiser in the examples below link  to YouTube in their ads on "super bowl" rel [...]


Tax Season: Plan Now For Great Advertising Returns

ppc-puzzle-featured Someone once said that Americans deserved a tax system that looked as it if were designed on purpose. No doubt, the world is a complicated place when tax time looms. Rule changes, exemptions, complicated deductions -- it's no wonder that people start to sweat a little as April 15 approaches. If there's one thing taxpayers can cheer, however, it's the fact that the web has really helped reduce the pain of researching tax information, completing tax documents and submitting tax returns. Tax season is increasingly a digital season. Here at Bing Ads, we've seen firsthand the growing tendenc [...]


Covario: Global PPC Click-Through Rates Hit New Highs, Spend Up 17 Percent YoY In Q4

Global Paid Search Growth Q4 2013 Covario Though the numbers vary, the Q4 reports we've covered all point to solid year-over-year increases in paid search spending. Covario's Q4 analysis of the global paid search advertising landscape is no different. Based on results from their high tech, consumer electronics and retail clients, PPC spending increased 17 percent year-over-year and 13 percent over Q3 2013. Global Search Engine Share Google's AdWords accounted for 84 percent of PPC spend and 62 percent of clicks globally. Advertisers increased spending on Google 7 percent year-over-year. Covario saw the Yahoo Bing Network (YBN) gr [...]


RKG Report: PLAs Fuel AdWords Growth, Bing Ads Spend Rises Sharply In Q4

Paid Search Growth Q4 2013 RKG RKG has released its Q4 2013 Digital Marketing Report, and as other reports have indicated, paid search saw solid year-over-year growth in the holiday quarter. Paid search spend among RKG's retail-heavy client set rose 23 percent year-over-year. Overall click volume increased 19 percent, and CPCs ticked up just 3 percent.   Google Brand CPCs Fall On Ad Rank Change, Non-Brand CPCs Fueled By PLAs Google paid search spending grew 19 percent year-over-year in Q4, with paid clicks rising 15 percent. Google CPCs also rose just 3 percent. Non-brand CPCs, however, rose 6 percent year [...]


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