In October, Google changed its Ad Rank formula which determines the position order of AdWords paid search ads. The revised formula now factors in the expected impact of ad extensions and ad formats, in addition to the bid and quality score. The Search Agency has released its latest findings on the impact of this significant change.
The Search Agency looked at roughly 3,500 campaigns across a large client set and isolated preexisting ads that included one of the following ad extensions: location extensions, call extensions, review extensions, offer extensions, app extensions, or sitelinks, t [...]
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