The paid search part of the Search Alliance has conquered three more countries. Both Bing- and Yahoo-owned and operated properties, as well as publisher networks, in Germany, Austria and Switzerland are now powered by Microsoft Advertising's adCenter, the company announced today.
Now both the algorithmic and the paid search portions of the Alliance have been rolled out in Austria, Canada, France, Germany, India, Ireland, Switzerland, the UK and the US. The remaining European countries -- Denmark, Finland, Italy, Netherlands, Norway, Spain and Sweden -- are expected to be transitioned later [...]
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