Search Ads: Mobile Search

Playing Games With Customers: Is Foursquare The Future Of Local Search?

Jan 25, 2010 at 12:55pm ET by Andrew Shotland

Congratulations! You are now the Mayor of Search Engine Land! If that sounds familiar you are one of the growing number of people using/playing Foursquare, a mobile app that uses the location of your mobile device to encourage users to "check in" wherever they might be in exchange for points and recognition like becoming the Mayor of McDonald's, or wherever else you might happen to be. Yelp recently launched a similar feature and GoWalla provides its own spin on this conceit. So more people are checking out checking in. You might wonder, what does all this have to do with local search? [...]

Filed in: Locals Only, Search Ads: Mobile Search

OneRiot Launches RiotWise Ad Network For Real-Time Search

Jan 15, 2010 at 12:16pm ET by Matt McGee

OneRiot has announced the full rollout of RiotWise, a service that it calls "the first ad network for the realtime web." Today's launch follows a pilot phase that the company says was successful in allowing developers to monetize mobile apps, desktop clients, social search engines, and similar applications. Partners during the pilot phase included Digsby and UberTwitter, among others, while advertisers included sports networks, news organizations, and entertainment sites. Here's an example of ads from the program being shown in OneRiot's feed, tied to the "Conan O'Brien" trending topic: [...]

Filed in: Search Ads: General, Search Ads: Mobile Search

How To Optimize A Mobile AdWords Campaign

Jan 13, 2010 at 4:17pm ET by Tony Soric

Google is going mobile in a big way. Following the announcement of Nexus One, the official Google phone, and the acquisition of adMob, Google is ready to make some serious moves on the small screen. Early days of mobile advertising Before smart phones hit the market, mobile advertisers were confined to the small screens of traditional mobile units. Web access on those phones was painful and expensive“web pages” on those phones often consisted of nothing more than several hyperlinks. Needless to say, the technology never really took off. The iPhone changed all of that in late 2007, by [...]

Filed in: Google: AdWords, Google: Mobile, How To: PPC, Search Ads: Mobile Search

SEMPO Says Time To Get Serious About Mobile Search

Sep 11, 2009 at 9:48am ET by Greg Sterling

SEMPO yesterday released a "POV" white paper that seeks to orient search marketers to the growing mobile market, mobile SEO and mobile paid search in particular. It cites the dramatic growth of mobile web usage and anticipated future growth in arguing that search marketers now need to take mobile seriously. Developed by SEMPO's Emerging Technologies Committee, the report asks (and seeks to answer) several key questions: What mobile channels are available to search marketers and which show the most promise? What are the prospects for search, particularly local search, on mobile devices, [...]

Filed in: SEM Industry: General, Search Ads: Mobile Search, Search Marketing: Local Search Marketing, Search Marketing: Mobile

Micro-Hoo: The Details Emerge With SEC Filing

Aug 5, 2009 at 12:01pm ET by Greg Sterling

First to pounce on the SEC 8-K filing by Yahoo was PaidContent, which provides an extensive bulleted list of many of the deal terms not revealed last week during the frenzy of conference calls and articles that followed the official announcement of the Microsoft-Yahoo search deal. CNET also writes about selected aspects of the deal contained in the filing, specifically an "escape clause" (termination) for Yahoo (see below). And the AP has a short piece on how the deal terms require Microsoft to hire at least 400 Yahoo employees. Here are some verbatim excerpts from the SEC filing: Negotiat [...]

Filed in: Business Issues: Acquisitions & Investments, Features: Analysis, Google: Business Issues, Microsoft & Yahoo Search Deal, Microsoft: Business Issues, Microsoft: Employees, Microsoft: General, Microsoft: adCenter, Search Ads: Contextual, Search Ads: General, Search Ads: Mobile Search, Top News

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