OneRiot has announced the full rollout of RiotWise, a service that it calls "the first ad network for the realtime web." Today's launch follows a pilot phase that the company says was successful in allowing developers to monetize mobile apps, desktop clients, social search engines, and similar applications.
Partners during the pilot phase included Digsby and UberTwitter, among others, while advertisers included sports networks, news organizations, and entertainment sites. Here's an example of ads from the program being shown in OneRiot's feed, tied to the "Conan O'Brien" trending topic:
Related Topics: Channel: SEM | Search Ads: General | Search Ads: Mobile Search