Bing commercials have been running rampant on TV lately -- they have amped up their service and definitely have something to prove. Among other things, they're becoming increasingly integrated into Windows 8, possibly increasing public interest in Bing. For many people (online marketers in particular), there is a tendency to forget that Bing even exists -- after all, Google is the head honcho. But market shares are increasing for Bing, having recently risen to above 17%. Bing also has some great things to offer marketers. They currently have a lovely SEO Analyzer, for example, and have [...]

Related Topics: Channel: SEM | Enterprise SEM | Google | Google: AdWords | Microsoft: Bing | Microsoft: Bing Ads | Search Ads: Paid Inclusion

Google has had what it has called "comparison ads" for some time, but these comparison units are getting a new look in Google’s search results beginning today. Google hopes the change will better explain to searchers that comparison listings come from companies it has a commercial relationship with. It also highlights how three Google search products now seem to largely operate on a paid inclusion basis. Google was once a vocal opponent to paid inclusion programs. "We’re changing the design layout of our hotel, flight, credit card and bank account results, which help users complete acti [...]

Related Topics: Channel: SEM | Features: Analysis | Google: AdWords | Google: Partnerships | Search Ads: Paid Inclusion | Search Marketing: General | Top News