Google Trusted Stores Now Integrates With AdWords, Shows StellaService Ratings In US

google-trusted-store-icon Today, Google formally announced several updates for Google Trusted Stores, the free ratings service Google launched in 2011, just ahead of Black Friday and Cyber Monday. AdWords Seller Ratings Integration Google Trusted Stores is now among the services that help to power seller ratings, which show on AdWords text ads as well as Product Listing Ads. Here is an example of how the ratings details display for a Google Trusted Store: In most cases, businesses must have at least 30 unique reviews from the past 12 months and an overall rating of at least 3.5 stars. Retailers participating [...]


Google “Comparison” Units Get New Look; Change Highlights Paid Inclusion In Some Vertical Search Areas

google-adwords-square-logo Google has had what it has called "comparison ads" for some time, but these comparison units are getting a new look in Google’s search results beginning today. Google hopes the change will better explain to searchers that comparison listings come from companies it has a commercial relationship with. It also highlights how three Google search products now seem to largely operate on a paid inclusion basis. Google was once a vocal opponent to paid inclusion programs. "We’re changing the design layout of our hotel, flight, credit card and bank account results, which help users complete acti [...]


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