AT&T Tests Ad-Supported Directory Assistance (Mobile Local Search)

AT&T is launching an ad-supported directory assistance (DA) service through the phone number 1-800- YellowPages (1-800-935-5697). Right now it's available in three markets: Bakersfield, CA.; Oklahoma City, OK; and Columbus, Ohio. Described as a "controlled trial," it's not clear yet if the service will roll out nationally. However, I would assume so eventually. It reportedly will support both business-name queries, which currently constitute about 80% of DA call volumes and category search, which is critical for ad-supported models. There are four ad options: The Jingle (1-800-Free411) ins [...]

Ingenio In PPCall Deal With Mobile Search Provider JumpTap

Ingenio today is announcing a relationship with "white label" mobile search vendor JumpTap: Ingenio Pay Per Call advertisements appear in response to consumer queries on devices that leverage JumpTap’s carrier-branded offering. Leading carriers, including Alltel, use JumpTap’s mobile search solution to drive revenue while providing a comprehensive mobile search experience for consumers. The Pay Per Call advertiser only pays when a consumer initiates a call to the business from their mobile phone, thus providing measurable advertising-driven results. JumpTap's value proposition to mobil [...]

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