Ingenio today is announcing a relationship with "white label" mobile search vendor JumpTap:
Ingenio Pay Per Call advertisements appear in response to consumer queries on devices that leverage JumpTap’s carrier-branded offering. Leading carriers, including Alltel, use JumpTap’s mobile search solution to drive revenue while providing a comprehensive mobile search experience for consumers. The Pay Per Call advertiser only pays when a consumer initiates a call to the business from their mobile phone, thus providing measurable advertising-driven results.
JumpTap's value proposition to mobil [...]
Related Topics: Channel: SEM | Search Ads: Mobile Search | Search Ads: Pay Per Call