Yahoo Formalizes Rich Ads In Search, Text Ads Gain Images Or Video

Feb 19, 2009 at 3:56am ET by Matt McGee

After testing this for close to a year, Yahoo is set to formally announce Rich Ads In Search -- a service that places images and videos into paid ads in Yahoo's search results. The New York Times says the service will be announced formally on Thursday. A search for Pedigree dog food brings up a video in the primary paid listing: Other additions include images and search boxes inside paid ads. The NYT article says Yahoo is charging a monthly fee for Rich Ads In Search, and only "large, brand-focused advertisers" can use the service at this point. If you're thinking you've heard abo [...]

Filed in: Search Ads: Video, Top News, Yahoo: Search Ads

Video As A Search Marketing Tool For SMBs

Jul 24, 2008 at 6:15pm ET by Grant Crowell

Video is becoming an important part of local search marketing campaigns, and this week's SMX Local Mobile conference features talking about how small and medium businesses can use video to be more effective with their online marketing. Video solutions providers to these panels are Jared Simon, VP of Business Development of TurnHere, and Anupam Gupta, President and CEO of Mixpo. I caught up with Gupta earlier this week and asked for a preview of what he'll be presenting at the conference. To summarize, Mixpo is a turnkey video marketing solution geared specifically for SMBs (small-to-mediu [...]

Filed in: SEO: Video Search, Search Ads: Video

Online Video Ads: What Small Business Advertisers Need To Watch For

Jun 26, 2008 at 1:44pm ET by Jeff Porter

According to comScore, U.S. Internet users watched 11.5 billion online videos in March, 2008. The average viewer watched nearly three hours of video online. These statistics make video an attractive means for advertisers to reach their audience, and in turn, a potential windfall for online video hosts such as YouTube and Google. So far, however, online video sites are finding that users want to be entertained with online video and not necessarily watch commercials. So how do small business advertisers effectively tap into the online video craze and relay their messages to target audiences? [...]

Filed in: Search Ads: Video

Google AdWords Video Ads Now Live & In the Wild

Mar 26, 2008 at 8:32am ET by Barry Schwartz

A few minutes ago, I posted screen captures of Google's new video ads in the real, live, and wild search results. These were announced back in February but only now appear to have really gone live. Searches that triggered this result for me included cell phone or smart phones or phones. It seems like BlackBerry and AT&T are testing the new AdWords video ads. Here is a screen capture: Here are some screen shots of BlackBerry's ads as shown on the right hand column: For more screen captures, see the Search Engine Roundtable. Advertisers pay for these ads on a CPC basis -- watching t [...]

Filed in: Google: AdWords, Search Ads: Video

Google Pushes AdSense For Video Again

Feb 21, 2008 at 9:48am ET by Barry Schwartz

As expected, Google announced another push to get advertisers and publishers to utilize video ads. Yes, Google did a pilot video ad program back in May 2007 and then another video ad push in October 2007. But from these, Google said they've learned much and have made changes to the new program. Google said they will sell both "InVideo" ads, where a video ad appears at the bottom of a video, as well as text overlay ads that put text below a video. The InVideo ads are paid on a CPM basis, while the text overlay ads are paid on a CPC basis. To see demos of both formats, click here. Google al [...]

Filed in: Google: AdSense, Google: AdWords, Google: YouTube & Video, Search Ads: Video

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