Earlier in the year, YouTube surpassed Yahoo as the world’s second largest search engine. In June 2011, ComScore reported that in the U.S., YouTube attracted 5.6 billion viewing sessions per month and the average U.S. visitor frequents the site 23 times a month with each visit lasting on average 26 minutes. And, just today, ComScore also reported that YouTube passed 20 billion video views during October 2011 alone. No matter how you look at the data, that’s a lot of eyeballs and a lot of time spent on a single site that a marketer can take advantage of. But creating a video is only hal [...]

Related Topics: Enterprise SEM | Google: YouTube & Video | How To: Social Media Marketing | Paid Search | Search Ads: Video | Search Engines: Video Search Engines

Recession? Economic slowdown? Financial gloom-and-doom? Not online, and not as far as Internet advertising is concerned. The Interactive Advertising Bureau (IAB) says that U.S. online ad revenue hit an all-time high of $6.3 billion in Q4 of 2009, a 2.6% increase over the fourth quarter of 2008 and a 14% increase over Q3 of 2009. My overdramatic opening sentence aside, the economic downturn obviously did impact online advertising last year: The IAB says U.S. ad revenues for all of 2009 dropped 3.4% from 2008 to $22.7 billion. Search and display ads continue to be the strongest ad formats, [...]

Related Topics: Search Ads: General | Search Ads: Video | Search Marketing: General | Stats: General

After testing this for close to a year, Yahoo is set to formally announce Rich Ads In Search -- a service that places images and videos into paid ads in Yahoo's search results. The New York Times says the service will be announced formally on Thursday. A search for Pedigree dog food brings up a video in the primary paid listing: Other additions include images and search boxes inside paid ads. The NYT article says Yahoo is charging a monthly fee for Rich Ads In Search, and only "large, brand-focused advertisers" can use the service at this point. If you're thinking you've heard abo [...]

Related Topics: Search Ads: Video | Top News | Yahoo: Search Ads

Video is becoming an important part of local search marketing campaigns, and this week's SMX Local Mobile conference features talking about how small and medium businesses can use video to be more effective with their online marketing. Video solutions providers to these panels are Jared Simon, VP of Business Development of TurnHere, and Anupam Gupta, President and CEO of Mixpo. I caught up with Gupta earlier this week and asked for a preview of what he'll be presenting at the conference. To summarize, Mixpo is a turnkey video marketing solution geared specifically for SMBs (small-to-mediu [...]

Related Topics: Search Ads: Video | SEO: Video Search

According to comScore, U.S. Internet users watched 11.5 billion online videos in March, 2008. The average viewer watched nearly three hours of video online. These statistics make video an attractive means for advertisers to reach their audience, and in turn, a potential windfall for online video hosts such as YouTube and Google. So far, however, online video sites are finding that users want to be entertained with online video and not necessarily watch commercials. So how do small business advertisers effectively tap into the online video craze and relay their messages to target audiences? [...]

Related Topics: Search Ads: Video