A vitally important first step to the attribution management process is to gather all the data associated with the "touches" that have been experienced by your target audience both as a result of being exposed to all your marketing efforts and direct traffic.
Each "touchpoint" associated with each individual has numerous attributes or characteristics associated with it.
For example, each search impression or click has attributes such as keyword, engine, placement/ranking, ad creative, offer, landing page, day-part, and more.
Each display ad impression or click has a different set of c [...]
Related Topics: Channel: Analytics | Search & Analytics