We model our online prospects with a number of different funnels, paths, flows and journeys.
There is the classic AIDA sales funnel (Attention, Interest, Desire, Action). There is the Brad Geddes search funnel (Awareness, Interest, Learn, Shop, Buy).
Joseph Jaffe Flipped the Funnel. Dave Evans added the social cloud to the funnel.
For me, it all boils down to ADD (Attention, Deficit, Disorder). We certainly don't need another model for generating persuasive website experience.
But, I created one.
I like this new model -- the TEES model -- because it encapsulates how I look at a [...]
Related Topics: Channel: Analytics | Search & Conversion