Engagement is a magnetic "measure" of online effectiveness. You might call it an "engaging" metric. This is because it is a nice stand-in when real measures of sales, leads or subscriptions are too difficult to track or deliver disappointing results.
"No, we didn't increase sales, but look at the engagement!" is the mantra.
The definition of "engagement" changes from channel to channel. On a landing page, it may mean tracking how many visitors scroll the page, click on a form field, or watch a video.
In social media, engagement can be measured by liking, commenting, following, connect [...]
Related Topics: Channel: Analytics | Search & Conversion