I recently participated on a panel at Brand Innovators E-commerce. The title of the panel was "Big Data Meets E-commerce," moderated by Mike Peralta, COO at MediaMath, and it included panelists from Kraft, Dell and New York Life Insurance.
The panel discussion provoked thoughts around the value of each user, customer interaction, ad creative, and the impact on one channel on another, from TV to online.
However, what I really started to think about later that day was not just data meets e-commerce, but this idea of Big Data.
What really does this all mean and how should we define it? T [...]
Related Topics: Channel: Display | Search & Display