Is this really another article about retargeting? Absolutely, but with very good reason – whilst marketers think retargeting (or remarketing) is an obvious and established practice, many are still failing to get it anywhere near right, and are actually harming their campaigns by doing it badly.
A few months ago in this column, we explored the idea that search marketers are the future media planners and with very good reason. But sadly, it is search marketers that are the guiltiest at wasting money in retargeting. In this article, we will explore the right way to do retargeting, often usi [...]
Related Topics: Channel: Display | Search & Display