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Run Your Established SEO Like PPC & Maximise ROI Long-Term

Persistence Pays Off

The biggest SEO improvements available are often a more profound shift in strategy that continues to deliver improvement day after day for the entire duration of your SEO campaign. One such strategy is taking the same weekly approach to auditing your SEO strategy using search query reports as a PPC manager would.


How To Conduct A Winning Local Search Audit

shutterstock_141227494-winning-audit Every week, our support team at BrightLocal fields numerous questions from our customers about how best to conduct a local search audit. The questions range from the type and quantity of data to include, to what processes and tools can be used to speed up the audit. This topic is well covered on many blogs, but I want to share my thoughts on the why, how and what of conducting a winning audit. Why Do You Want To Do An Audit? SEO is a journey, and any seasoned traveler knows that all successful journeys start with detailed planning. Conducting a search audit tells you where you are tod [...]


How To Generate Customer Experience Reviews For SEO Profit – Part I

mobile-review-shutterstock Here's a question for all you search marketers out there: given the option, would you prefer to optimize a site that sells products, or services? Personally, I find product-based websites far easier to optimize than service-based sites due to their generally clearer site architecture, access to photos and videos, and the ability to incentivize content creation through influencer marketing and free samples. But service-based sites have one ace up their sleeve: experience reviews. Experience Reviews I recently bought my first house; thus, I had my first experience working with a real [...]


A Review Handout Alternative: Try P&P To Get More Local Reviews

review handouts vs. review postcards Everyone knows how important reviews are -- they factor in to the local algorithm and they play a huge part in click-throughs and building trust. Good reviews can make you, and bad reviews can break you… so businesses do everything they can to get positive reviews. Since Google doesn't allow on-site reviews, we have to rely on customers to take the time and effort after leaving the location to sit down, log in, and write a review. Small business owners and SEOs the world over know how hard that is to actually do. As Local SEOs started to really specialize in reviews, the review han [...]


3 Mindset Shifts: Get More SEO Out Of Your Content Marketing

shutterstock_126540911-content Google is constantly working to provide users with a better experience, and marketers are constantly trying to adapt to these changes. Content-based SEO creates a compelling blend of authentic content and search engine eye-candy, but it also necessitates mastering both worlds (content marketing and SEO) instead of trying to rely on just one. And Google is continuing to push the SEO community in that direction. Content marketing has been gaining acceptance as an SEO practice ever since Panda was rolled out -- and with the release of Hummingbird, some content marketers have now become better [...]


Do Your Own 5-Minute SEO Audit

Image from Shutterstock, used under license If you've gone to SEO events, you may have attended one or more sessions where experts conduct live site reviews and make recommendations. For agencies and consultants, quickly assessing any website is a great skill to hone. Here is how you can do your own 5-minute SEO audits. Don't worry if this takes you 10 or 15 minutes. This is one of those "the more you do, the faster you get" things. The important piece is having a practical framework to delve through. If you want to do a full audit, here are three great guides to read: Lindsay Wassell (Moz) Sam McRobert's Template on [...]


The World’s Quickest (Authentic) SEO & Marketing Audit In 12+1 Steps

seo-600 I am, according to those who know me, a very structured person. In order to function, I have to live by spreadsheets, task lists and processes. Without them, I'm lost. It's just life. Isn't everyone like that? But despite my obsession with structure and process, I don't like giving clients a one-size-fits-all web marketing campaign. It just doesn't make sense. Every website is different and has different needs; therefore, the online marketing plan will have to be different as well. The problem is, you really can't know what any particular site's needs are until after you've gone through [...]


Google Webmaster Tools Updates Robots.txt Testing Tool

Google Webmaster Tools - Facebook Featured Google announced they have updated their robots.txt testing tool in Webmaster Tools. The update brings you a few more features including: (1) Highlights which line in your robots.txt file is blocking a specific page. (2) Make test changes to the robots.txt tool and test it before you make the file live. (3) Google will also show you older versions of your robots.txt file to see past issues. Here is a screen shot showing off the highlighting feature: [...]


Using Adobe Flash For Your Web Site? Google Mobile Results Will Issue Searchers A Warning.

flash-serp-note-border Flash, Adobe's multimedia based website technology, is not a friend of mobile devices or search spiders and now Google has decided to step up their campaign against such sites using the technology. Google announced that starting today, they will be issuing warnings to searchers when their algorithms detect that the website is not supported on the device they are using. For example, if you are using an Android device or iOS device and the search results show a listing of a site designed fully in Adobe Flash, Google may issue a warning that Flash is not supported with your device and encourag [...]


Should You Gate Content? The SEO Implications

gates-shut--closed-shutterstock Content marketing is the hot topic these days, but lead generation marketers are faced with a conundrum: How do I get the visibility for my content via organic search while at the same time capturing leads? Are SEO and gated content mutually exclusive? There's no magic answer to this question, but there are some important considerations to address in order to decide your course of action. Search Robots ≠ Humans First and foremost, from an SEO perspective, it's important to understand that search engine robots and humans are not equal. Search robots navigate and read a site very differe [...]


88% Of Consumers Trust Online Reviews As Much As Personal Recommendations

mobile-review-shutterstock We at BrightLocal have released the findings of our annual Local Consumer Review Survey, which reveals the growing importance of online reviews in the purchasing decision. About Local Consumer Review Survey 2014 This is the 4th year we have conducted this study into consumer usage and attitudes toward online reviews. In May-June, we sent a questionnaire to our local consumer panel and received 2,104 completed survey responses. All respondents are from the USA (90%) and Canada (10%). The purpose of the survey is to understand how online reviews influence the attitudes of consumers towar [...]


SEO Should Not Be Held To An ROI Target — Here’s Why

seo-target-dart-600 Anyone who invests dollars into a marketing channel is expecting to see a return on investment (ROI) from that marketing channel. Those who invest in SEO are probably expecting the same. But I challenge this thought and dare to say SEO should not be required to meet an ROI target. Why, you ask? It's because of two things: SEO is not a marketing channel SEO is not an investment; it's a requisite Let's dig deeper into each statement. SEO Is Not A Marketing Channel Dollars appropriated for SEO services tend to come out of the marketing budget. As a result, it's held to the same leve [...]


Google Orders Terminator Robots Not To Kill Founders Brin & Page

google-killer-robottxt How do you stop the unstoppable killer Terminators if you're not Sarah Connor? Google does it with a simple text file. People have noted today that Google has a special "robot.txt" file that pokes fun at stopping the Terminators. Robots.txt files are actually used to stop robots of the less threatening kind - it's like Google that crawls the web looking for content. Use robots.txt, and you can stop them from gathering your content. The new Google easter egg robots.txt was uploaded recently, maybe on the anniversary of the Robots.txt file? You can access the new file at google.com/ [...]


What Local Business Leaders Must Know About Search Engines And SEO

What Business Leaders Must Know About Search Engines And SEO When I write about SEO and business success, I often realize that I've touched upon a point that merits a column of its own. This is one such column. It will focus on the fact that online and offline marketing have grown inextricably codependent -- especially for local businesses. How Businesses & Search Engines Have Evolved As a business leader, you must be aware that the style and method of selling has changed in recent times. Just as the fax machine, cold calling and advertising flyers revolutionized selling in an earlier era, there's a new kid on the block that has transformed the wa [...]


Survey: Mobile Dominates Vacation Search Queries

local-search-seo-featured Local SEO provider Placeable, which competes with a range of companies in the increasingly crowded national-local segment, has released new travel-related survey data . The study's findings, at least as presented, don't tell an entirely coherent story about user behavior however. Basically the survey says that travelers rely heavily on search -- mobile search in particular -- and have different preferences depending on the category of business being sought. Below are the top-level findings: 71 percent of consumers use search engines for travel planning (another stat in the report [...]


Robots.txt Celebrates 20 Years Of Blocking Search Engines

googlebot-at-the-beach-1403523511 Today is the 20th anniversary of the robots.txt directive being available for webmasters to block search engines from crawling their pages. The robots.txt was created by Martijn Koster in 1994 while he was working at Nexor after having issues with crawlers hitting his sites too hard. All major search engines back then, including WebCrawler, Lycos and AltaVista, quickly adopted it; and even 20 years later, all major search engines continue to support it and obey it. Brian Ussery posted on his blog about the 20-year anniversary and documented the most common robots.txt mistakes he has seen [...]


Report: Mobile “Configuration” Errors Cause 68 Pct. Traffic Loss

mobile-seo-featured BrightEdge has released a report that observes, "over one in four mobile sites are misconfigured, leading to a massive loss of potential traffic. Twenty-seven percent of mobile sites are ranked lower than they should be because Google and other search engines do not recognize the mobile site as related to its desktop counterpart." The report was inspired by panel discussion at SMX Advanced earlier this month. BrightEdge says its data (billions of queries) reflect about "62 percent of organic searches show different results depending on whether the search was performed on a desktop or s [...]


Top 10 Tips For Local Search Success

shutterstock_183277097-options-choices Many local businesses today are overwhelmed by the variety of local marketing choices available. Unlike the old days when a small handful of advertising outlets would cover the majority of your audience, the sheer volume of marketing options has seemingly flattened the reach of each advertising channel. Business owners see all the different ways that consumers are seeking out, discovering and considering local businesses, and they don't know where to start. The key to getting started is building a strong foundation for local search success by checking off the basics. From there, you can [...]


Up Close @ SMX: Link Acquisition & Auditing For The Advanced SEO

25advanced-900x672 Link acquisition and auditing issues for the advanced SEO was probably one of the most popular sessions at SMX Advanced. The panelists framed the discussion around three areas: Preventative Link Building, Link Earning  and Site Auditing. However, the tips -- at least as far as I could tell -- did not number the exact “25” described in the session title, so, for the sake of this post, I am going to pick those twenty five "nuggets" that I thought would be useful to Search Engine Land readers. Elisabeth Osmeloski of Third Door Media did moderating duties, and panelists included: K [...]


Bing Sitemaps Best Practices & Large Site Sitemaps Issues

Bing logo large Bing has posted on the Bing Webmaster blog their best practices on how to implement XML Sitemaps files for your site. The post includes a large topic on how the best practices apply to really large web sites, with many URLs. Bing's Six Best Practices For Sitemaps: Follow the sitemaps reference at www.sitemaps.org. Common mistakes we see are people thinking that HTML Sitemaps are sitemaps, malformed XML Sitemaps, XML Sitemaps too large (max 50,000 links and up to 10 megabytes uncompressed) and links in sitemaps not correctly encoded. Have relevant sitemaps linking to the most relevant cont [...]


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