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Losing Organic Traffic After A Redesign? Four Things to Check

301-redirect While web designers and developers are often strong at designing and programming websites, not all are as well prepared to handle SEO issues, especially when relaunching websites. Just this week, I've worked with three separate web design firms who contacted me after a recent site relaunch caused a substantial loss of organic website traffic. So, if you just relaunched your website and you're losing organic traffic, how can you know where to start? Here's my basic list of the most common issues I see that are often overlooked in a relaunch. While there can be many reasons for traffic lo [...]


The War On Links

shutterstock_104739881-fear-of-links In case you didn't notice, we are waging a war over links. Some would say that SEOs are at war with search engines, but I disagree. Search engines and SEOs have a symbiotic relationship; and without meaning to, we've killed the value of the link. The link, once a simple connector from one site to another, has become the subject of intense scrutiny by SEOs, Google, and even the US Copyright Office.  Do you remember what it was like to really "surf" the Internet? The way you could bounce from site to site simply by following blogrolls and webrings? The rush of energy and excitement that [...]


5 SEO Tips To Boost Page Speed

Image used with permission of Shutterstock.com Got 10 seconds? Probably. But I bet you won't spend it waiting for a web page to spin, sputter and load. I hate that. You hate that. And search engines hate that, too. But if your site is lightning fast, everyone will love you. Why Page Speed Matters Not too worried about your slow site? Maybe you should be. Sweet Brown (video autoplay) said it best: "Ain't nobody got time for that!" And research findings agree. As SEL news reporter Amy Gesenhues noted in her post last March, average page-load speed for top retail sites was over seven seconds -- well above the ideal load time of thre [...]


How Much Content Do You Need For B2B SEO Success?

Netline CMO Report While B2B SEOs understand the value in content marketing initiatives, we sometimes fail to understand the level of content commitment required to demonstrate success. In the Chief Marketing Officer (CMO) Council's recent study, "The Content Connection to Vendor Selection," researchers uncovered six distinct personas that all consume different types of content and share that content with other levels within the company. According to the report, these various buyers consume a spectrum of content marketing assets in an effort to keep current on new technologies, glean insight and shape purc [...]


How Long Can RetailMeNot’s “SEO Empire” Survive?

credit: Priceonomics RetailMeNot is having remarkable SEO success. According to an analysis by Priceonomics, RetailMeNot is first for numerous coupon-related and "promo code" searches -- an amazing 71 percent of the time. This is what the company said based on an analysis of nearly 300 coupon-related keywords: RetailMeNot ranks first in Google search results for an astounding 187 out of the 263 keywords we track. Dealcatcher.com, the next closest company, only ranks first for 7 keywords. Coupons.com, another recent IPO in this space, only has the number one spot in the Google rankings a single time. RetailMeN [...]


Secrets Of Successful Enterprise SEO Part III: Build A Business Case

SEL-2 A decade ago, I had an incredible opportunity to work at an amazing organization called The Bradford Exchange. Most people have never heard of it, but it is the world’s leading direct marketer of limited-edition collectibles and jewelry. What made my experience at Bradford so incredible was their meticulous attention to detail and single-minded focus on driving their business by numbers -- something that has been ingrained into me ever since my time there. The part that wasn't so fun at Bradford was being the only search marketer in a half-billion-dollar organization trying to build up [...]


Google Fixing Reverse DNS GoogleBot Verification

Google Webmaster Tools - Facebook Featured Google has confirmed that there are some GoogleBot useragent spiders not properly passing verification protocol. Savvy webmasters noticed that GoogleBot over the .249.70.0 /24 IP range was not returning the proper reverse DNS verification details. The response given was "no such host is known," but the activity webmasters noticed was that it did appear to be a legit Google crawler. Google's John Mueller confirmed on my Google+ post that this was indeed an issue on Google's end. Temporarily they have stopped GoogleBot activity in those IP ranges and will fix the issue before they continue [...]


An Open Letter From Google To Local Directory Sites (Parody)

yelp-SERP-clustering To:           Local Directories From:     Google Re:            Local Search Rankings Hey guys... You may have noticed that over the past year, a lot of the organic traffic to your sites has been... well, we guess the right word is "tanking." As you know, it is our stated goal to organize the world's information while simultaneously doing no evil. And, while you certainly have helped us manage the world's information (thanks for adding schema to all your business listings and reviews so we could figure out how to beef up our Google+ Local listings!), we are starting [...]


How A Single Guest Post May Have Gotten An Entire Site Penalized By Google

google-penalty-600 Google made it clear earlier this year that those doing guest posts "for SEO purposes" might be subject to penalties. But the latest chapter in its war on guest posts feels a bit crazy: an entire site put into Google's penalty box because of a single guest post that Google didn't like. Your Entire Site Has Been Penalized By Google The situation involves DocSheldon.com, run by Doc Sheldon, a long-time SEO. Sheldon recently discovered that he'd been issued a penalty against his entire site, as he shared in an open letter to Google: As you can see from the penalty report above, Google decide [...]


Content & SEO Alignment: 3 Steps To Create The Perfect Win-Win

Left Right Brain According to new research, brands invest $44 billion in content every year. As online content marketing budgets rise, it is essential that modern day marketers align their content and SEO efforts to maximize ROI. Have you ever been in a situation where: You create some killer content, but no one finds it online? Your SERP position slides as Google thinks your content sucks? Your technical SEO is awesome, but techs do not understand the human and behavioral element to content production? Left Brain Meets Right Brain For many organizations, SEOs and content marketers have long occ [...]


Google’s Matt Cutts: Determining If Your Site Ranking Is Result Of A Penalty Is “Tricky”

matt-cutts-smx-2-featured Today's video from Google's head of webspam Matt Cutts tackles the question, "How can you tell if your site is suffering from an algorithmic penalty, or you are simply being outgunned by better content?" According to Cutts: It's kind of tricky because we have a large amount of algorithms that all interact, and whether you call something a penalty, or ranking change...any of those things can be really hard to draw a fine distinction between those different points. If you're wondering why your site's ranking has dropped, Cutts suggests first going to  Webmaster Tools to see if you have a p [...]


The Knowledge Graph: Should Your Content & Business Strategy Change?

google-knowledge-graph-featured Many articles have been written on the Google Knowledge Graph and its impact on SEO, but have you given thought to how the Knowledge Graph potentially impacts your content strategy -- or even your entire revenue model? For many publishers, it's time to take stock of how to work with the Knowledge Graph and how content strategy and revenue models may need to adjust with this shift in organic search. The Knowledge Graph was designed to provide information about people, places and things (i.e., entities). Google gathers information to supply answers via the Knowledge Graph from a variety [...]


GetListed Tool Relaunches As Moz Local

Moz Local Last year, David Mihm's GetListed service was acquired by then SEO Moz (now Moz). Today, it relaunched as Moz Local. It's a similar service with a number of enhanced capabilities, the most important of which is local listings submission. Agencies and business owners can use the tool to research where their listings appear online, manage claiming and verification and listings submission. Moz Local has also mapped Google Places categories to headings or categories at other directory sites (this tool is free). The back end of GetListed has been upgraded to manage submissions to a range of d [...]


Which Is The Most “Generous” Search Engine To Local Businesses?

local-search-featured Earlier this month, one of our customers asked an interesting question in a training workshop. They wanted to know which search engine displayed the most local results for different types of search terms. Google gets the lion's share of focus in the SEO world, particularly in Local. They also have the most developed local search product (vs. Bing and Yahoo), but does this mean that they present more local results to searchers? We discussed our own assumptions on this matter and did some digging online but couldn't find any research that compared the display of results on Google vs. Bing vs. [...]


Manual Spam Action Revoked! A Case Study

road-to-recovery-featured Checklists of how to get out of a Google penalty abound. Five things you should do, five things you shouldn't do, etc. But the number one thing you shouldn't do is ignore it. I want to tell you the story of a two-year long penalty, the steps we took and how something we never thought would work… finally did. No Impact On Organic Traffic The client was a purveyor of a highly competitive retail product -- one of the top in the world, with over 10 million visits per month. Back in July 2012, the client received the first notice that there were "unnatural links pointing to the site." But the c [...]


Up-Close @ SMX West: Life After “Not Provided”

keywords-not-provided-featured Last September, Google confirmed it was encrypting search term information, rendering previously available keyword data "not provided" and leaving many website owners in the dark. While most SEO professionals managed the loss of search terms without suffering major disruptions in their SEO efforts, SMX West's "Life After Not Provided" panel offered tactical insights for those who felt as if Google had taken away their flashlight. Moderated by Search Engine Land's executive features editor Pamela Parker, the "Life After Not Provided" panelists included Catalyst's director of SEO operation [...]


Up-Close @ SMX West: Experts Weigh In On Mobile SEO Best Practices

mobile-seo-featured What's your best mobile SEO solution? Responsive design? A mobile dedicated site? An app? Four mobile SEO pros gave their expert insights on how to create successful mobile SEO strategies during the  "Best Practices in Mobile SEO" panel yesterday at SMX West. Moderated by Search Engine Land's contributing editor Greg Sterling, the session included presentations by Covario's senior SEO manager Michael Martin, Resolution Media's director of SEO strategy Bryson Meunier, MobileMoxy CEO Cindy Krum, and Google senior developer programs engineer Maile Ohye. While each of the presenters offered [...]


Google Now Targeting Italian & Spanish Link Spammers

google-links-featured Less than a month after Google targeted Polish link spammers and German link spammers, Google's head of search spam, Matt Cutts announced that the company is targeting more countries. Cutts announced warnings to Spanish and Italian webmasters and SEOs not to use unnatural links to promote their sites. He posted both announcements on Twitter and the localized Google Webmaster Blogs. Here is the Spanish warning on Twitter and it links to the Spanish webmaster blog at Google. A reminder (in Spanish) about unnatural/paid links and that we're willing to take action on them: http://t.co/uTBdJ [...]


How Fast Is SEO Really Changing? A Look Back At Search Ranking Factors

seo-600 Ready for a walk down memory lane? The Search Ranking Factors studies by well-known SEO Rand Fishkin started in 2005, and he and his group have been churning out perceptive insights every two years ever since. If you take a look at how the findings have changed throughout the eight years that the studies have published, some interesting trends emerge. And, if you’re struggling with justifying SEO investments with the C-suite or investors, a historical perspective might be just what you need. Quick Background Don’t get me wrong: just one year’s study is packed with mountains of info [...]


Someone Outranking You With Your Own Content? Use The New Google Scraper Report

google scraper One of the most frustrating experiences for any publisher is discovering that someone not only has copied your content but outranks you on Google for searches related to that content. Now, Google seems to have heard the complaints and has launched a tool to help. Called the Google Scraper Report, it was announced by the head of Google's web spam team Matt Cutts on Twitter: If you see a scraper URL outranking the original source of content in Google, please tell us about it: http://t.co/WohXQmI45X — Matt Cutts (@mattcutts) February 27, 2014 The Google Scraper Report form doesn't pro [...]


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