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A Marketer’s Guide To Using Regular Expressions In SEO

HTTP_shutterstock Regular expressions (regex) are one of the most powerful tools we have in our SEO arsenal,  but they're incredibly intimidating! Here are some tips and tricks from one SEO to another that I hope will help you dip your toes into the powerful world of regex. I must begin with a disclaimer: I'm not a coder, a developer or a network admin. My use of regex is very entry-level, but what I'm about to share has worked well for me across a variety of platforms. I want to share three of these with you: Google Analytics, Screaming Frog and htaccess. Fundamentals Of Regular Expressions (Regex) Let's [...]


Google Updates Documentation & Guidelines On Moving A Site

html-code-tools-websites-600 Google Webmaster Trends Analysts, Pierre Far and Zineb Ait Bahajji, posted on the Google Webmaster blog today that they've updated their official guidelines for moving your web site and having Google in mind when doing so. They broke out the process based on two ways of moving your site: (1) Move a site with no URL change (2) Move a site with URL changes With the first, i.e. no URL change, this is typically when you upgrade your site's content management system to a new platform and you have the same domain name and URLs, but you may move the site to a new hosting company. The s [...]


Google To Warn Searchers When A Mobile URL Redirects To The Homepage

warning-yellow-tape-featured Don't annoy mobile searchers. That's the message behind a new warning that Google is showing in mobile search results on smartphones. On the Webmaster Central blog, Google alerted webmasters late yesterday that it will let smartphone searchers know if it thinks a website has a "faulty redirect" in place that sends the searcher to your home page, not the page they clicked on. We'd like to spare users the frustration of landing on irrelevant pages and help webmasters fix the faulty redirects. Starting today in our English search results in the US, whenever we detect that smartphone users [...]


7 Things I Wish Execs Knew About Link Building

if-you-could-3jo8j0 Whether it's your CMO, your client or your client's boss, we've all worked with someone who just doesn't quite get search. And that's OK. We can't expect everyone to understand the intricacies behind what goes into that No. 1 ranking. SEO is easy in theory, but it's a daunting task to take on, and Google isn't exactly making it any easier on us. Still, having to explain the same thing dozens and dozens of times isn't why we got into this business. Anyone would go a little crazy if they did that. So, in an effort to make both of our lives just a little easier, here are seven things I wish [...]


The Indirect SEO Benefits Of Guest Posting

The Indirect Power of Guest Posting If you follow the world of search engine optimization (SEO) at all, you know about Matt Cutts' January 20, 2014 post, The Decay and Fall of Guest Blogging for SEO. For many people, this was a shock; but frankly, it was inevitable. Then, on March 19th, Google Penalized MyBlogGuest. This shocked people even more, largely because MyBlogGuest was in no way designed with spammy goals in mind. However, it appears that people were using the platform to do some spammy things; so, regardless of the design intent of the site, Google decided to take it out. For the record, I expect that some guest pos [...]


Lawyers Sue SEO Firm For Violating Google Guidelines

lawsuit-600 A law firm in Michigan, Seikaly & Stewart, is suing its former SEO provider -- but not for a lack of ranking success. Rather, the firm is getting sued for allegedly using "spammy" techniques violating Google's guidelines. That comes via Eric Goldman. The defendant Rainmaker Institute, which specializes in online marketing services for the legal profession, is accused knowingly violating Google SEO guidelines by building "link farms" on behalf of the plaintiff's several legal domains. It's not clear from the complaint (also embedded below) whether the plaintiff law firm suffered a [...]


Google Hits eBay With Manual Penalty In Search Results

ebay-600 What really happened to eBay dropping in Google’s search results this week? A source familiar with the situation tells Search Engine Land that Google hit eBay with a manual penalty this week. A manual penalty is when a human being at Google reviews a site and decides that it deserves some type of slap. Previously, it was assumed eBay was hit by the Panda 4.0 Update that rolled out this week, where a wide-range of sites were with with automatic penalties. That might also be the case — eBay might have been hit by Panda in addition to a manual penalty, which was reported earlier by [...]


On MetaFilter Being Penalized By Google: An Explainer

Google Cop Big MetaFilter is a news and discussion site dating back to the early years of the web. Founded in 1999, it's attracting attention this week after coming forward about how a Google penalty has severely harmed its business, to the degree of having to let staff go. It serves as a poster child of problems with Google's penalty process, despite all the advances Google has made over the years. Google Hits Sites Large & Small If you just can't wait to get to the specifics of what happened to MetaFilter, scroll further down in this story now. But I'd encourage you to go through the background e [...]


Negative SEO From Links — What Can You Do If You’re Hit?

Negative SEO In this post, we cover the basics of negative search engine optimization (SEO) and look at what you can do to fight negative SEO link spam. This being a hot topic in the industry, I encourage readers to comment at the end of the article. What Is Negative SEO? First, let's take a moment to define negative SEO. Negative SEO is the act of performing some type of action that damages competitors' organic search rankings. There are many ways negative SEO can be done. Someone could hack a website and riddle the code with HTML hyperlinks or inject malware. Even making multiple duplicate copie [...]


Use Products As Pawns To Win The Local SEO Chess Game

chess-pawn-game-600 In the competition to rank highest in local search results, you must employ a number of tactics in coordination. It's not unlike playing a chess game. However, many businesses have yet to bring all their chess pieces into play on the board. There are many types of products which consumers typically seek out in local brick-and-mortar stores. If you operate such a store, you're fortunate if your business category shares the product name, since Google's and Bing's local search results tend to bias a lot toward business category names. But, in many cases stores carry a great many different p [...]


Official Google Advice On Internationalizing Your Home Page

search-globe-websites-featured Google has published their official advice on the Google Webmaster Central blog on how to handle your home page when your web site serves multiple languages and countries. Zineb Ait Bahajji and Gary Illyes, Google Webmaster Trends Analysts, wrote the post together trying to break out the possibilities into three categories: (1) Having one home page that shows all users, no matter of language or location that same home page. (2) Bringing users to a landing page asking them to pick their desired home page. (3) Automatically redirecting users to the proper home page based off of vario [...]


Quantifying Brand Bias In Search Results With Rand Fishkin Of Moz

google-brand-search-featured Like many, I enjoyed Rand Fishkin's keynote, The SEO Revolution Will Not Be Televised, at SMX West this past March. Rand is a dynamic speaker and a smart marketer; and in my estimation, he deserves most of the attention he gets. [caption id="" align="alignright" width="186"] Moz Founder and COO Rand Fishkin discusses Google's bias toward strong brands with Bryson Meunier.[/caption] That being said, I was taken aback by his claim during the presentation that "the long-awaited dominance and bias of search results toward brands is here." At Resolution, we work with some of the biggest [...]


7 SEO Truths Every Business Leader Must Understand

truth-facts-arrow-600 If you're still caught up in SEO practices and know how that worked in 2007, it's time to get up-to-date -- fast! Unless you catch up with recent developments in business and search marketing, you'll get run over by the competition that's zooming along at high speed. Here are seven SEO truths you can't afford to ignore. 1. Offline & Online Marketing Are Co-Dependent The world is becoming flat. Boundaries between various digital marketing disciplines -- such as SEO, paid search, content marketing and social media marketing -- are disappearing. Even offline and online marketing are no [...]


App Annie Adds New Tools For Better App SEO, Paid Visibility

mobile-apps-search-featured App Annie, which offers app store analytics, is announcing new features and capabilities for mobile app publishers and developers this morning. The company is adding more ad network data and analytics; it's also offering new tools to help boost App Store Optimization (ASO). Both of these are directed toward what might be called app-user acquisition optimization: one being paid and the other organic. Below are company provided screens showing the ASO and paid dashboards: The company's ASO tools will reveal keywords and queries used for app discovery. It's also designed to help develop [...]


SEO Smackdown: Download Time – Machine Speed Vs. Human Speed

Download speedometer: humans vs. technology

Perceived download time is more important to searchers than actual download time. So why do SEOs focus on technocentric optimization strategies?


Google’s Matt Cutts Loses His Body To Stress Importance Of Body Content To Search Engines

matt-cutts-bodiless Matt Cutts, Google's head of search spam, posted a fun video where fellow Googler, Michael Wyszomierski, cropped out his body in the video to make a point. The statement Matt made was that there is importance of content in the body of a page and not just the header, such as the title tag. If the title tag and meta data do not match the content in the body of the page on some level, that can confuse Google. Matt said make sure the stuff in the header is unique and great but make sure you pay attention to the body of your content ensuring it has unique and great content, as well. It [...]


Coupons, Coupon Codes, Promo Codes…When Content Is NOT King

coupons-discounts-600 A few years ago, I did some work for a comparison shopping/coupon website. Curious about how well the site was doing in regard to their SEO, I did a few search queries for some of the terms I remembered being big traffic drivers. I didn't see my former client on page one for the first few queries, so I kept going. Eventually, I noticed the following: Clicking the above result brought me to the page below (you can click for a larger version): [caption id="attachment_189607" align="aligncenter" width="600"] (Click to enlarge.)[/caption] I was taken aback by the fact that a site [...]


Google Provides More Clarity Around Sneaky Redirects Against Their Guidelines

google-search-quality-guidelines Google announced on their Webmaster blog that they have updated two of their guideline documents to improve the clarity around what sneaky redirects are against Google Webmaster Guidelines. Google has expanded their guidelines to ensure webmasters are aware that using sneaky redirects through mobile site detection and redirection, is not allowed if the content is not the same. An excerpt from Google's revised guidelines indicate a situation where "desktop users receive a normal page, while mobile users are redirected to a completely different spam domain," as not in accordance with Google's [...]


Google’s Matt Cutts: Why Google Will Ignore Your Page Title Tag & Write Its Own

google-ignore-kid-600 Google's Matt Cutts posted a video answer on the question about why and when Google will ignore your title tag and use something else for the snippet title in the search results. Matt explains in the video that Google really wants the title of the snippets to match on some level the query of the searcher. This logic often results in a higher click through rate on the URL and thus should be better for both the searcher and the web site owner. The criteria Google uses when coming up with a new title tag are: (1) Something that is "relatively" short (2) Have a good description of the [...]


Syndicated Content: Why, When & How

Syndicate to More Authoritative Sites Done correctly, syndication can be a very effective way to help develop your reputation and visibility online. To many, this is a controversial topic, but it really shouldn't be. You just need to know why it can help you, when to do it and how to do it the right way. And that's what I am going to take on today in this column. Yes, there are potential SEO issues with this, and we will discuss that later on in this post. Content Syndication Vs. Guest Posting First, let's get clear on the difference between content syndication and guest posting, as they are not the same thing at all. Gu [...]


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