SEO: Structured Data & Schema.org
Get the best search news, tips and resources, delivered each day.
Structured data is a way for publishers to highlight content on their web pages to help search engines know exactly what certain words relate to, such as product review scores or addresses. Schema.org is a shared markup vocabulary recognized by search engines to help with structured data efforts. Google provides a help section about structured data here. More information on structured data can also be found in our articles below.
Google publishes new FAQ on job search postings for webmasters
Google's Mariya Moeva answered some of the top questions webmasters and SEOs have around marking up their job listings for Google's new jobs for...
Google image search now shows videos and recipes
Google video structured data schema now supports image and recipe...
5 must-do technical SEO audit items in 2017
As the search world evolves, so must your technical SEO audits. Columnist Aleyda Solis discusses some new items to add to your audits in order...
Focus on these 5 areas to deliver big results in e-commerce SEO
Need to improve SEO for your large-scale e-commerce site and don't have the bandwidth to optimize content on a page-by-page basis? Check out...
Let’s get visual: Shopping from within images
Columnist Christi Olson outlines exciting developments that bring image search and shopping together to enhance the search experience for...
How to add schema markup to your site using Google Tag Manager
Want to add structured data markup to your site, but don't have the access or the coding skills? No need to worry! Columnist Bryan Stenslokken...
Google announces similar items schema for image search on mobile
New search feature covers small group of product types now, but Google says it will expand in the coming...
Google expands fact-checking effort to all searches worldwide
Is an online claim true or not? Google hopes special callouts for fact-checking articles will help searchers get the right answers or better...
Google quietly expands rich cards worldwide
Less than a year since Google first introduced rich cards in the US, they're now expanding the feature...
Preparing for local reach in a ‘post-rank’ world: Get your data in line
How might voice search impact local businesses? Columnist Megan Hannay shares her predictions and provides some advice on how SMBs can prepare...
How to monitor Google Knowledge Graph changes and performance
Detailed and accurate Knowledge Graph results are sought after by brands, businesses and individuals alike, but few have a way to actively...
Local SEO in 2017: 5 simple ways to dominate local search
New to local search? Wondering where to start? Columnist Sherry Bonelli offers five tactics to help you kick off your local SEO...
Google reviews schema guidelines to prohibit vulgar or profane language
Make sure your reviews don't contain profane or vulgar language. If they do, Google can remove your review rich...
Google now showing product schema rich snippets in image search results
Google Image Search now supports product schema markup in the mobile image search...
Google Rich Cards expand to local restaurants and online courses
Google updated their structured data documents to support new rich cards and their suggestions around AMP...
For e-commerce success: SEO > aesthetics
For those in the online retail space, columnist Julian Connors shares his advice for making your e-commerce website...
Google adds new schema named “Science Datasets” for marking up scientific or government data
A new Google pilot program now allows publishers to describe CSV and other tabular datasets for scientific and government...
9 tools to help you succeed with Google SERP features
Columnist Jordan Kasteler notes that strong search performance requires more than just ranking well in organic results. The tools listed here...
Google updates local reviews schema guidelines
Now only reviews "directly produced by your site" can have local reviews markup, according to...
4 things you didn’t know about rich snippets
Wondering how to get those enhanced SERP displays? Columnist Pratik Dholakiya shares useful information about rich snippets and structured data...
