SEO: Structured Data & Schema.org

10 factors that may be impacting your organic traffic

Experiencing fluctuations in organic traffic and rankings? Columnist Stephanie LeVonne has a list of factors to check and how to address...

Stephanie LeVonne | Jul 14, 2016 at 10:36 am ET

What’s new with markup & structured data

Contributor Eric Enge recaps a session from SMX Advanced on structured data markup in its many...

Eric Enge | Jul 8, 2016 at 3:21 pm ET

SMX Advanced recap: Dr. Pete’s Guide To The Changing Google SERPs

How have the SERPs changed in recent years, and what's on the horizon? Contributor Dan Leibson summarizes Dr. Pete Meyers' presentation from SMX...

Dan Leibson | Jun 30, 2016 at 10:45 am ET

Google launches rich cards for movie and recipe websites

Google upgrades rich snippets, adding rich cards for movie and recipe web sites. They also added a new section in the Google Search Console for...

Barry Schwartz | May 17, 2016 at 5:34 pm ET

Google drops product rich snippets from airline pricing websites

Google confirmed they removed the ability for some airline sites, such as Trip Advisor and Expedia, to show product rich snippets in the search...

Barry Schwartz | May 4, 2016 at 8:56 am ET

How to enhance your Google Knowledge Graph result (case study)

So your company finally has a Knowledge Graph panel appearing on branded searches, but the information is incomplete or incorrect -- what can...

Tony Edward | Apr 1, 2016 at 10:24 am ET

Google Confirms Review Stars’ Mysterious Disappearance In Search Results Was A Bug

Google review snippets are now back after a bug that caused them to drop out of much of the search results for about a...

Barry Schwartz | Feb 26, 2016 at 10:02 am ET

How To Get Started With Accelerated Mobile Pages (AMP)

Google is currently rolling out accelerated mobile pages in its mobile search results, but how can you get in on the action? Columnist Paul...

Paul Shapiro | Feb 24, 2016 at 10:01 am ET

Google Looking Into Review Stars Dropping Out Of The Search Results

Last week, Google began removing the review stars from the search results. We asked Google if this is a bug or intentional....

Barry Schwartz | Feb 23, 2016 at 9:25 am ET

A Layman’s Visual Guide To Google’s Knowledge Graph Search API

Columnist Barbara Starr delves into the recently released Knowledge Graph Search API and discusses how SEOs might use this...

Barbara Starr | Feb 12, 2016 at 10:36 am ET

Wikidata 101

Columnist Clay Cazier guides you through the basics of Wikidata, explaining what it is, why it matters to SEO professionals and how you can...

Clay Cazier | Feb 10, 2016 at 11:14 am ET

Google Adds JSON-LD Support For Structured Data Markup

Now you can use JSON-LD for your structured data markup for products and/or reviews rich snippets in Google. Also make sure to validate your...

Barry Schwartz | Feb 4, 2016 at 8:40 am ET

5 Essential Search Trends That Will Impact Online Revenue In 2016

What will search marketers need to focus on in the coming year to stay ahead of the curve? Columnist Jim Yu explores five trends to keep an eye...

Jim Yu | Dec 29, 2015 at 10:02 am ET

Google Tests Markup For Managing Local Business Data For Knowledge Panel

Check out the new schema to markup your local business data so Google can update their local business information - it is currently being tested...

Barry Schwartz | Dec 21, 2015 at 8:58 am ET

How To Build Author Rank Without Google Authorship

Google's Authorship program may be dead, but that doesn't mean you shouldn't work on building your authority. Columnist Tony Edward...

Tony Edward | Nov 30, 2015 at 9:19 am ET

How Trust & Unique Identification Impact Semantic Search

Is your content trustworthy, and does that matter? Columnist Barbara Starr explores how Google might be using trust as a signal when displaying...

Barbara Starr | Nov 25, 2015 at 10:04 am ET

Study: Rich Media In Search Drives Increased Click-Through

Is ranking in the number one position a guaranteed way to earn the lion's share of clicks from search? Columnist Nathan Safran's research...

Nathan Safran | Oct 9, 2015 at 10:02 am ET

Study: 29% Of Sites Face Duplicate Content Issues & 80% Aren’t Using Schema.org Microdata

A new study shows that duplicate content issues still rage on, and while people are talking about Schema markup, only 20% of sites have...

Greg Finn | Oct 8, 2015 at 9:23 am ET

A Guide To Schema Markup & Structured Data SEO Opportunities By Site Type

Structured data can help you to send the right signals to search engines about your business and content. But where do you start? Columnist Tony...

Tony Edward | Sep 25, 2015 at 12:00 pm ET

Local Search Ranking Factors 2015

The 2015 Local Search Ranking Factors report is out, and it’s a must-read for anyone in the local SEO arena. As you may know, the survey...

Greg Sterling | Sep 24, 2015 at 12:45 pm ET