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Using Google To Inform Pinterest Keyword Research Strategies
Incorporating Pinterest into your online marketing strategy is good -- getting that content to rank in Google search is better. Columnist Thomas...
Google May Add Structured Markup & Data To Ranking Algorithm
Google hints it may decide to use structured data in its ranking algorithm some day, though the company has previously denied it....
The 8 Most Common But Simple Missed Opportunities In Optimizing Content
These SEO errors can be easily fixed, but not if you're unaware of their existence. Contributor Janet Driscoll Miller shares the most common...
Google Now Supports Rich Snippets For Movie Reviews
Google adds a new Knowledge Graph result for movie critic reviews and promises more to come with TV shows and books this...
Spammy Structured Markup Penalty & Recovery – Use Schema Markup With Caution!
Columnist Tony Edward notes that Google has begun issuing penalties for improper implementation of structured data markup. If you're making use...
Leveraging Wikidata To Gain A Google Knowledge Graph Result
Columnist Tony Edwards describes the process he uses to obtain and enhance Knowledge Graph panels in Google search...
Bing Testing Recipe Data In Search Snippets
Bing is testing showing recipe schema markup in the search...
The Next Generation Of Structured Data: Taking Markup To The Next Level
Contributor Janet Driscoll Miller recaps an SMX West 2015 session covering the latest in structured...
Google Events Knowledge Graph Adds Ticket Links, Delegated Events, Comedian Events & Venue Events
Google makes four updates to the events knowledge graph after launching the markup back in March...
Google Updates Its Structured Data Testing Tool, Documentation & Syntax Support
Google has unleashed a new and improved Structured Data Testing tool, updated their documentation and guidelines, while adding more markup...
20 Ways B2B SEOs Can Leverage Schema.org Markup
Structured data markup can improve search visibility, yet few websites use it. Columnist Derek Edmond provides tips for B2B marketers on how to...
Understanding Question/Query Answering In Search & How It Relates To Your Website
As Google delves further into semantic search, our focus must shift from targeting keywords to answering questions. Columnist Barbara Starr...
Holiday Search Planning For Local Businesses In 5 Easy Steps
How can local businesses prepare their digital marketing campaigns for the holidays? Contributor Rachel Lindteigen lays out her formula for...
The 2 Types Of Rich Media Your SEO Plan Can’t Ignore
No one would embark upon an SEO plan without optimizing their text for SEO. In this multimedia age, you can't ignore images and video either....
Demystifying The Google Knowledge Graph
Columnist Barbara Starr explains the power of the newly extended Knowledge Graph and how to leverage semantic technology for better search...
The Future Of Content & SEO: How To Stay On Top
Do you ever look back on SEO and long for the simpler days? SEO has always been content-driven, but the meaning of optimized content has changed...
Use These Tools To See What Entities Are On A Web Page
Search engines leverage structured data to determine what entities are on your web page. They can also do this using other techniques such as...
Up Close @ SMX: Enhancing Results With Structured Data & Markup
When you think about the job the search engines have to do it’s pretty daunting. Given a collection of mostly wildly unstructured data from an...
Don’t Overthink Semantic Markup – 5 Basic Types To Adopt First
Have you heard of semantic markup? Of course you have! Everyone’s talking about it. But why does it matter to search marketers? After all,...
Bing: Adding Markup & Schema Is “Worth” It For Search Engines
Duane Forrester from Bing posted a new article on the Bing Search Blog named Mark It Up. In the article, Duane explained the upmost importance...
