YADAC: Yet Another Debate About Cloaking Happens Again

Sigh. Double sigh. Triple sigh. I guess now that the SEO industry has had the required twice-yearly debate about the reputation of SEO, it's time to do the go round about cloaking once again. A quick word about cloaking has Google's Matt Cutts trying to clarify concerns that Philipp Lenssen of Google Blogoscoped has been raising about WebmasterWorld. The comments are now up over 100, as people rehash things that have been hashed, mashed, rebaked so many times before. Below, some cloaking history plus an honest plea about trying to get past this stupid, stupid issue. Definition Time Let's do [...]

Good Cloaking, Evil Cloaking & Detection

Is cloaking evil? It's one of the most heavily debated topics in the SEO industry -- and people often can't even agree on what defines cloaking. In this column, I wanted to look at an example of what even the search engines might consider "good" cloaking, the middle-ground territory that page testing introduces plus revisiting how to detect when "evil" old-school page cloaking is happening. Back in December 2005, the four major engines went on record at Search Engine Strategies Chicago to define the line between cloaking for good and for evil. From the audience, I asked [...]

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