No, Microsoft Didn’t “Disappear” Kogan From Bing Over The “IE7 Tax”

Kogan Shopping site Kogan imposes an "Internet Explorer 7" tax. Kogan then mysteriously disappears from Microsoft's Bing search engine. Revenge? No, just a technical goof, says Microsoft, one that it is correcting. Kogan grabbed headlines last month when it began adding an additional 6.8% charge to purchases for those using Internet Explorer 7. Calling it the "Internet Explorer 7" tax, the fee was designed to encourage people to upgrade. This week, Kogan was blogging again about Microsoft, this time to say that its site was dropped from Microsoft's Bing search engine. That's still t [...]

In Wake Of Penguin, Could You Be Sued For Linking To Others?

links-danger-risk-featured Many webmasters have been desperately trying to fix poor SEO work done to a site thanks to the recent Penguin update targeting webspam and the bad link warnings sent from Google.  The only current way to discredit a link is to have it removed as reverse nofollow functionality for webmasters simply doesn't exist.  One recent example of a link removal request was particularly concerning as it claimed that the webmaster was partaking in illegal action against the company. A recent example from IT blog brought to light a harsh tactic for a link removal.  A company had cont [...]

Infographic: Goldilocks SEO, Getting Search Engine Optimization “Just Right”

goldilocks With worries of "over-optimization" on the minds of many SEOs right now, it's a good time to remember that it's long been good advice in search engine optimization never to do anything to an extreme. Cue the concept of "Goldilocks SEO," which SEO Book introduced in the form of a good infographic fairly recently. Want the infographic for yourself? You'll find it here: Goldilocks SEO. Related Articles Too Much SEO? Google’s Working On An "Over-Optimization" Penalty For That Is Google’s "Over Optimization Penalty" Its "Jump The Shark" Moment In Web Search? Dropped In Rankings? [...]

The SEO Breakdown: Bank Information Center Site Audit

SEO-Audits-Case-Studies-Site-Examples As part of a site audit special series, we're going to review an interesting website, Bank Information Center (BIC). BIC is a non-profit organization that does some very cool things but, like most non-profits, hasn’t updated their website for many years. Needless to say, they have almost no Internet marketing or SEO strategy which led them to ask for help by submitting their site for this series. In this post, I’m going to break down: Who the business is and what they do First Impressions: Overall analysis of website look, feel, targeting and usability Second Impressions: [...]

For Social Media Marketers, SEO Is Much More Popular Than PPC

seo-time-clock-featured Social media marketers are much more likely to also use SEO in their marketing efforts than PPC, according to a new survey out today. Social Media Examiner announced the results of its fourth annual survey, which this year had replies from more than 3,800 social media marketers around the world. When asked what other marketing channels they use, search engine optimization (SEO) was the No. 2 response behind e-mail marketing. Paid search -- or "online ads" as the survey called it -- was far down the list at number six. Sixty-five percent of social media marketers say they use SEO, compare [...]

Report: More Complex Attribution Model Shows Organic Search Significantly Undervalued By Marketers

search-featured Marketing firm Slingshot SEO is picking up where Microsoft left off. Five years ago Microsoft/Atlas began trying to educate marketers and the marketplace about the fact that more online sources than the "last click" were responsible for conversions. This was partly an effort to undermine the centrality of Google, which gets lots of credit for driving the final click, and partly an effort to make conversion modeling more sophisticated and reflective of the multiple influences on consumer purchases. This morning Slingshot SEO is releasing a fascinating report (registration required) that also [...]

Tips For Growing Keyword Seeds With Excel Formulas

Have your seeds germinated yet? Last time, we talked about keywords as "seeds" of ideas; a single keyword to represent an entire keyword cluster. Now it’s time to make our seeds grow. [caption id="attachment_114848" align="alignright" width="240" caption="Germinating your Keyword Seeds"][/caption] Using the example of Artisan Construction Services again (thanks!), we’ll walk through the process that I use to grow a single seed. In this case, let’s use "deck". To begin with, I want to think of the types of decks my client might build: Composite Wood PVC Hardwood Ceda [...]

Implementing Pagination Attributes Correctly For Google

Google Pagination Google's latest blog post provides details and a video from Maile Ohye about how they handle the pagination attributes within a page's source code. You can use these attributes to indicate pages in a series (such as a multi-page article or set of product listings), which enables Google to cluster the pages into a single entity and combine their indexing and other properties (such as incoming link value). Using these attributes is trickier than it may seem at first glance, so below, a few tips from the blog post, video, and the recent SMX West session I moderated, which featured Maile. (Keep i [...]

Everything You Need To Know About SEO Web Structure & Internal Links

Website structure and internal linking is one of the most inconsistent topics within search engine optimization. Not only are SEO practitioners frequently at odds among ourselves, we must compete with the often conflicting goals of designers, usability experts, and marketing or sales teams. There is a lot of disagreement out there. Look for yourself. Pick five websites from among your favorite SEO companies or experts. Compare their navigation structures on the homepage, category pages, topic pages and content pages. I am confident you will find noticeable  differences. Does the top na [...]

3 Essential Features For Multinational Content Delivery

Content Delivery Network Map Most multinational sites will serve content via a Content Delivery Network (CDN). But not all CDNs are equal: what should you look for to get the best bang for your buck in Search Engine Result Pages (SERPs) across the globe? Since Google's Caffeine update to its server infrastructure back in June 2010, Google has stepped up the importance of page load speed to its core algorithm. But page load speed has always been important to Google in providing a good searcher experience for Google searches. And this is a logical stance if you take a second to think it through. After all, if you [...]

An Interview With A Google Search Quality Rater

google-search-quality-featured Since at least 2005, Google has been using a large, worldwide focus group to help review its search results and the quality of the web pages that rank well in its algorithm. The people in this program are called Quality Raters and, as you can imagine, the work they do is important to search marketers everywhere. Google was actually advertising Quality Rater jobs in late 2004, but today the Quality Raters don't actually work for Google; they work for contractors such as Lionbridge, Leapforce, Butler Hill and possibly others. According to Lionbridge's Internet Assessors Program job page, it h [...]

2011: The Year Google & Bing Took Away From SEOs & Publishers

stealing-cookie-jar-featured Increasingly over the years, search engines -- Google in particular -- have given more and more support to SEOs and publishers. But 2011 marked the first significant reversal that I can recall, with both linking and keyword data being withheld. Here's what happened, why it matters and how publishers can push back if Google and Bing don't change things. Where We Came From Some might believe that search engines hate SEOs, hate publishers and have done little over the years to help them. They are mistaken, either choosing to deliberately ignore the gains or, more likely, are simply unaware of [...]

Survey Says SEO The Single Most Important Marketing Channel For SMBs

Screen shot 2011-12-08 at 6.24.13 AM SEO: one channel to rule them all? A new "merchant confidence survey" from lead-gen company MerchantCircle/, among 2,500 US small businesses, finds that search engine optimization is the marketing channel they would choose if they could choose only one. The question asked was: "If you had to put all your marketing time and budget into only one channel, what would it be?" The list of choices included SEO, paid search, mobile, social and traditional media. As you can see below SEO beats everything else by a mile. What's also interesting is how high "traditional media" ranked. [...]

They’re Back! Google Issues Weather Report For Panda Update

weather report Google's Matt Cutts has just issued a "weather report" about upcoming changes to be expected from Google's Panda algorithm. If you're not familiar with algorithmic weather reports, sit back and learn. Because they're back, and that's a good thing. Before There Was Panda, There Was Florida At the end of 2003, Google released what became known as its Florida Update. Now kids, if you think Panda was bad, Florida was a storm that seemingly blew the roofs off SEO homes everywhere. It hit during the holiday shopping period. It caused confusion and havoc among many SEOs. Search engine optimizati [...]

How You Can Build Links Easily With Product Reviews

The art of building links to increase search rankings has been a big topic in the SEO community for a long time. This always seems to be the topic of discussion at the Search Engine Optimization meetings I attend each month. Everyone seems to be looking for the latest and greatest ways to increase in-house links. All of the examples below are great ideas that any link builder can use at an agency or in-house. In my experience, my business ( has shown to benefit from each of these tactics and we’ll touch on each in the following. Empire Covers has consistently targeted [...]

SEOs Share Thoughts On Google News Ranking Factors

google-news-logo-square Almost 20 SEOs have come together to take a stab at deciphering how Google News ranks articles. The result of their collaboration is a survey that's now been published at The survey tackles issues such as on-page factors (keyword usage in headlines, keyword usage in page titles, etc.), off-page factors like inbound links from other websites and social media exposure, time-based factors, publisher authority and much more. It's quite comprehensive and anyone publishing news and looking for traffic from Google News should find plenty to think about in the survey r [...]

What Is Search Engine Optimization? The 3 Minute SEO Video!

seo-featured Don't know SEO? Know someone who needs a short, easy to understand overview of search engine optimization and how it works? Grab some popcorn and watch our new SEO video, which in just three minutes covers the basics of search engine optimization: What is SEO? New to SEO? Start with this quick and easy to understand video about search engine optimization. We worked with Common Craft to produce this SEO video, and they have many more great videos like this in their Common Craft video library, so check that out! You'll find our v [...]

Pagination Strategies In The Real World

pages-pagination-featured One of the hot topics at SMX Advanced in Seattle this June was the best way to handle paginated sites. It seemed like the topic that would not go away, as it came up in panel after panel. The reason this happened is that it is a complicated topic. There are two major scenarios that we will examine, including a look at the potential solutions and the choices that publishers can make. No Place For Rel=Canonical The "The Really Complicated Technical SEO Infrastructure Issues" panel at SMX Advanced started with controversy when REI's Jonathan Colman said that benefitted from using rel [...]

21 Essential SEO Tips & Techniques

Businesses are growing more aware of the need to understand and implement at least the basics of search engine optimization (SEO). But if you read a variety of blogs and websites, you'll quickly see that there's a lot of uncertainty over what makes up "the basics." Without access to high-level consulting and without a lot of experience knowing what SEO resources can be trusted, there's also a lot of misinformation about SEO strategies and tactics. 1. Commit yourself to the process. SEO isn't a one-time event. Search engine algorithms change regularly, so the tactics that worked last year ma [...]

It’s Not “He Said, She Said” Over Google Rankings & Facebook Shares

facebook-logo-featured On Tuesday morning, SEOmoz's Rand Fishkin presented evidence at our SMX Advanced conference that there's a high correlation between Facebook Shares and ranking well on search engines. In afternoon, the head of Google's web spam team Matt Cutts said that Google doesn't see Facebook Share data at all. An SEO-search engine catfight? No, both actually agree. I've been somewhat amazed to read some of the tweets this evening that are positioning what Matt said as somehow contradicting what Rand said. A few on Twitter are even squaring off over whom to believe. That's dumb, when both "sides" agree [...]

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