Website structure and internal linking is one of the most inconsistent topics within search engine optimization. Not only are SEO practitioners frequently at odds among ourselves, we must compete with the often conflicting goals of designers, usability experts, and marketing or sales teams. There is a lot of disagreement out there.
Look for yourself. Pick five websites from among your favorite SEO companies or experts. Compare their navigation structures on the homepage, category pages, topic pages and content pages. I am confident you will find noticeable differences.
Does the top na [...]
Related Topics: All Things SEO Column | Channel: SEO | SEO: General