SEO: Keyword Research
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How to find relevant and proof terms for your content
Quality content is great, but it won't improve your SEO if it's not based on solid keyword research. Columnist Jayson DeMers shares his tips for...
The essential metrics to analyze for keyword research success
When it comes time to choose your target keywords, what data should inform your decision? Columnist Paul Shapiro shares some helpful metrics to...
Calculating the value of organic traffic
Need another way to express the value of SEO? Columnist Clay Cazier details a way to assign value that a PPC-minded manager will...
SMX West: Content, your brand and the battle for customers
When it comes to SEO, Wil Reynolds argues that we need to stop focusing on the algorithm and start focusing on the audience. Columnist Erin...
Data-Led Inbound Marketing, Part 2
Columnist Chris Liversidge shows how a streamlined, data-led process can be used to set clear priorities and objectives that drive both social...
Goodbye Keyword Optimization — Welcome To The Age of Topical Optimization
Columnist Stoney deGeyter believes we have moved beyond "traditional" keyword optimization and should now focus more on building topical...
Four Tools To Break You Out Of The Keyword Research Box
Need inspiration for expanding your keyword research? Columnist Paul Shapiro has some creative suggestions for...
Psst! These Keyword Opportunities Are Sitting Right Under Your Nose
Columnist Stephan Spencer shares his advice for digging up new keyword opportunities from your existing...
Using Pinterest For Keyword Research
Google's Keyword Planner may go deep, but does it go wide enough to fulfill modern SEO's need for semantically relevant phrases? Columnist Clay...
Use Google’s Search Console API & Pivot Tables To Supercharge Your Long-Tail SEO
Columnist Chris Liversidge explains how you can use the Search Analytics API to glean insights from your search query data in Google Search...
How To Win A US Search Award: The Approach That Helped Us Increase Search Exposure And Win Best In Retail
Columnist Thomas Stern discusses the unique digital struggles retail brands face and how to overcome them with award-winning...
Keyword Research Beyond The Numbers
For many SEOs, keyword research starts and ends with the Google AdWords Keyword Planner. But columnist Dan Bagby believes we need to go deeper...
Decoding Keywords To Forecast Marketing Opportunities
Keyword forecasting helps marketers predict keyword-to-content value to find potential customers, create smarter content and predict return on...
How To Find Queries Per URL Using The Search Analytics Report In Google Search Console (GSC)
Looking to discover which keywords are driving organic traffic to specific pages on your website? Columnist Glenn Gabe shows how to do just that...
Using Google To Inform Pinterest Keyword Research Strategies
Incorporating Pinterest into your online marketing strategy is good -- getting that content to rank in Google search is better. Columnist Thomas...
From SEO To SXO: Search Experience Optimization
When it comes to search engine optimization, columnist Mark Munroe suggests you need to think beyond your...
The Importance Of Monthly Versus Rolling Average Search Volume
Columnist Jim Yu explores two different ways of looking at keyword data, arguing that a holistic look at search volume over time leads to...
Most Googled Products On The Planet In One Epic Map
What do people search for most around the world, and how can this help you in your own keyword research? Columnist Larry Kim...
Planting The Seeds For An Evergreen Content Strategy
Columnist Patrick Stox explains how to create an evergreen content strategy based on keyword insights to capture searchers at various points in...
Why You Should Never “Do Keyword Research” Again
Columnist Nate Dame asserts that the old way of doing keyword research isn't going to cut it anymore. Check out his fresh, new tactics for...
