SEO: Local
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The importance of local authenticity
When deciding which local businesses to patronize, consumers choose ones they know and trust. Columnist Brian Smith shares tips for marketers...
Local SEO is about so much more than tools
Tools can help us do our jobs more efficiently, but columnist Greg Gifford reminds us that they aren't meant to do our jobs for us....
The fake information epidemic and how it will hurt local search in 2017
Fake content and information will be a growing problem in 2017. Columnist Wesley Young takes a look at this trending issue and discusses ways...
Why Google shutting down Map Maker should terrify SMBs
Contributor Joy Hawkins warns about the likely unintended consequences of Google's impending shutdown of Map Maker, calling for the search giant...
Eat Local: Our Top 10 Local Search Columns of 2016
Hungry for some good local SEO content? Satisfy your hunger with Search Engine Land's 10 most popular local search columns of the...
BrightLocal opens its 2016 local SEO survey to see how the industry has changed over the last year
Survey questions cover everything from SEO agency size and revenue to services offered and retainer...
Can SEOs make local search great again in 2017?
The road ahead looks rough for local SEO practitioners and agencies, but is there hope? Columnist Andrew Shotland takes a look at what recent...
Why data amplifiers matter in a world of omnichannel discovery
Local customers now expect a seamless omnichannel experience with your brand, and columnist Adam Dorfman believes that targeting data amplifiers...
Moz Local gains Yelp listing management capabilities, first third-party tool to do so
Enterprises and SMBs will be able to claim and manage data and content for all of their Yelp listings through Moz Local....
Digital assistants, conversational search and the future of local
As digital assistants like Alexa and Google Home become more popular, how can local search marketers adapt? Columnist Brian Smith shares his...
Top 10 local search insights of 2016
Columnist Wesley Young of the Local Search Association looks back at 2016 to find the top 10 insights that local search marketers should...
As a local business, you have to own your own back yard
The grass may seem greener in neighboring markets, but columnist Greg Gifford explains that in order to compete there via local SEO, you need to...
Consumer citations are the future of local SEO
What are citations, and how do they impact local SEO? Columnist Julian Connors explains in this beginner-level local search...
Removing duplicates in Yext: still a hands-on process
Columnist Corey Barnett explains that if you plan to use Yext to suppress duplicate local listings, you should first understand the strengths...
3 next-level Yelp tricks for business owners
Struggling with Yelp reviews? Columnist Brian Patterson shares his tactics for understanding and improving your review...
Why SMBs should spend more of their budget on online marketing in 2017
With deadlines for 2017 budgets just around the corner, columnist Will Scott discusses why local businesses should be allocating more of their...
Moz beefs up Moz Local with new features, distribution and automation
With new activity alerts, GMB sync and reputation management, the expanded Moz Local is intended to equally serve the small business, agency and...
Google’s advanced verification test in San Diego just dropped over 89% of listings from the 3-pack
Columnist and local search expert Joy Hawkins shows the results of a recent Google My Business advanced verification test and explores the new...
70% of consumers will leave a review for a business when asked
Want to get inside the minds of potential customers for your local business? Columnist Sherry Bonelli shares insights from BrightLocal's annual...
Getting a clearer picture of local marketing attribution
It can be a challenge to get a clear picture of how effective your local marketing efforts are, so columnist Brian Smith outlines some of the...
