SEO: Tagging

Canonical tags are easy, right? What’s the worst that could happen?

Columnist Patrick Stox outlines when to use the canonical tag, as well as some common problems that occur during...

Patrick Stox | May 11, 2017 at 9:21 am ET

Relaunching your website? Don’t forget an SEO audit!

Columnist Janet Driscoll Miller outlines the steps you should take pre-launch and post-launch to ensure a smooth transition to a new...

Janet Driscoll Miller | Jan 19, 2017 at 10:05 am ET

Jump-Start Your SEO With These 6 Surefire Tactics

Every site has different SEO needs, but contributor Stoney deGeyter provides some quick wins to get your SEO program started on the right...

Stoney deGeyter | Feb 9, 2016 at 10:45 am ET

An In-Depth Look At Image Optimization: Fact And Future

Columnist Clay Cazier separates known from unknown image optimization elements and looks to the future of the...

Clay Cazier | Dec 16, 2015 at 9:27 am ET

SEO Disasters: Preventing The Unthinkable

Is your site suffering from a sudden drop in traffic? Columnist Mark Munroe notes that most SEO issues are preventable and shares his process...

Mark Munroe | Sep 18, 2015 at 9:30 am ET

About To Launch A WordPress Site? Here’s What You Need To Know About SEO

WordPress can be a great choice for your new website, but it's not search engine optimized right out of the box. Columnist Neil Patel explains...

Neil Patel | Sep 18, 2015 at 9:21 am ET

Using Google To Inform Pinterest Keyword Research Strategies

Incorporating Pinterest into your online marketing strategy is good -- getting that content to rank in Google search is better. Columnist Thomas...

Thomas Stern | Sep 16, 2015 at 11:11 am ET

The 8 Most Common But Simple Missed Opportunities In Optimizing Content

These SEO errors can be easily fixed, but not if you're unaware of their existence. Contributor Janet Driscoll Miller shares the most common...

Janet Driscoll Miller | Sep 3, 2015 at 10:15 am ET

The Latest In Advanced Technical SEO From SMX Advanced

Columnist Chris Silver Smith shares expert insights on advanced technical SEO, straight from the mouths of industry...

Chris Silver Smith | Jun 16, 2015 at 10:46 am ET

Auditing Hreflang Annotations: The Most Common Issues & How To Avoid Them

It can be challenging to implement the hreflang attribute correctly on multilingual and multinational websites. Columnist Aleyda Solis...

Aleyda Solis | Apr 30, 2015 at 10:14 am ET

How Search Engines Process Links

Ever wondered how search engines crawl, analyze, index, and rank pages? Columnist Jenny Halasz has created a helpful primer on the link graph to...

Jenny Halasz | Apr 13, 2015 at 9:41 am ET

How To Get Your Content In Front Of Millions Of Eyeballs

Columnist Stoney deGeyter presents this beginner's guide to marrying great content with strong SEO to maximize search...

Stoney deGeyter | Mar 27, 2015 at 9:45 am ET

Meet The SEOs: Up Close @SMX West 2015

What's the latest on how top SEOs are handling the challenges of the business? Contributor Janet Driscoll Miller recaps a key panel discussion...

Janet Driscoll Miller | Mar 9, 2015 at 4:45 pm ET

Avoiding SEO Pitfalls During Conversion Rate Optimization

There are so many benefits to A/B testing your landing pages -- just be sure you don't accidentally damage your SEO...

Janet Driscoll Miller | Oct 2, 2014 at 10:01 am ET

Removing URLs From The Index In Bulk

Need to remove URLs from the index? For a small number of URLs, this can be a relatively straightforward process — when you are dealing...

Eric Enge | May 28, 2013 at 9:45 am ET

Bing Tags Expands, Makes Pages Linked To Your Profile Public

Search engines continue to go old school, encouraging people to “tag” content in a way that makes it feel like it’s 1999 all...

Danny Sullivan | Jan 22, 2013 at 1:52 pm ET

Structured Data Markup Was Inevitable, But Is It An Admission Of Failure?

The movement toward structured data markup (i.e., increasing use of standards like Open Graph, Schema.org, RDFa, etc.) has bothered me for...

Ted Ives | Nov 1, 2012 at 11:35 am ET

The Meta Keywords Tag Lives At Bing & Why Only Spammers Should Use It

I was happy. I was joyful. I thought the meta keywords tag had finally died last year. But Bing recently said that it does use it. After some...

Danny Sullivan | Oct 14, 2011 at 12:22 pm ET

Pagination Strategies In The Real World

One of the hot topics at SMX Advanced in Seattle this June was the best way to handle paginated sites. It seemed like the topic that would not...

Eric Enge | Jun 27, 2011 at 9:14 am ET

Google: rel=”canonical” Now Supported In HTTP Headers

Google announced they are now supporting the rel=”canonical” attribute within HTTP headers. This enables webmasters to set up a...

Barry Schwartz | Jun 17, 2011 at 8:59 am ET