SEO: Titles & Descriptions
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How To Write A Meta Description That Gets Click-Throughs
I feel sorry for meta descriptions. Google has long held that meta descriptions do not impact search engine rankings. From a 2007 post on the...
12 Things To Check In Your Local Homepage SEO Audit
Your homepage is arguably the most important page of your site. Contributor Chris Silver Smith provides tips to ensure it's in top...
What Makes Enterprise SEO And Does Your Site Need It?
Even if you don't have an enterprise company, the size of your website may necessitate enterprise SEO. Columnist Tom Schmitz addresses issues of...
Google’s Matt Cutts Loses His Body To Stress Importance Of Body Content To Search Engines
Matt Cutts, Google’s head of search spam, posted a fun video where fellow Googler, Michael Wyszomierski, cropped out his body in the video...
Google’s Matt Cutts: Why Google Will Ignore Your Page Title Tag & Write Its Own
Google’s Matt Cutts posted a video answer on the question about why and when Google will ignore your title tag and use something else for...
Just Say No To SEO (Sometimes)
There are some SEO rules that you should break. While conventional SEO wisdom advises certain types of behavior, there are times when that...
2014 SEO Playbook: On-Page Factors
Welcome to part 2 of my annual SEO playbook. (Click here for part 1.) I have to thank Danny Sullivan and the Search Engine Land team for giving...
Why My Optimized Landing Pages Trump Your SEO Or PPC Landing Pages Every Time!
Landing page optimization is big business for successful PPC campaigns. Google’s weighting of where a paid ad will show and how much each...
When Google Gets It Wrong By Changing The Titles Of Web Pages
Google doesn’t always use the HTML title tag of a web page, choosing instead to make its own title for a page, if it thinks it can do a...
The Power Of Headlines: The LA Times Gets It Right With Their Piece On The Inauguration
Journalists call them headlines; SEOs call them titles and headings. Whatever you call them, they’re the words that tell someone that your...
11 Things To Ask Yourself When Optimizing Content
A client asked me the other day why we were optimizing his software for Los Angeles, when he’s located in Raleigh, NC. In explaining the...
Google’s May Updates: Inorganic Backlinks, Page Titles, Fresh Results & More
Google’s latest batch of search quality updates is online, and offers some insight into a variety of search- and SEO-related topics....
The SEO Breakdown: Bank Information Center Site Audit
As part of a site audit special series, we’re going to review an interesting website, Bank Information Center (BIC). BIC is a non-profit...
Is Google Ignoring The HTML Title Tag More Often?
Google’s long created title tags from means other than using the HTML title tag, however, there are reports that it might be increasing...
Writing HTML Title Tags For Humans, Google & Bing
I generally enjoy John Gruber’s writings, but today he’s dishing out SEO advice about HTML title tags. Some of it is bad advice. So...
Sorry, Yahoo, You DO Index The Meta Keywords Tag
Oh, that this weren’t true. Last week, Yahoo made news by disclosing that it had quietly dropped support for the meta keywords tag. As a...
Yahoo Search No Longer Uses Meta Keywords Tag
And then there were none. Yahoo has long been the only major search engine that supported the meta keywords tag. However, the search engine...
Google’s Advice On Using The New Canonical Tag
A month ago, Google, Yahoo and Microsoft announced they will be supporting a new canonical tag that allows you to tell search engines that page...
Google’s Matt Cutts Talks About Redirected Links & Nofollowed Links
Matt Cutts of Google has posted two short videos on the topic of links. One video answers how Google handles links that are 301 redirected and...
Despite Inauguration, Google & Others Still Think It’s President Bush, Not President Obama
President Barack Obama took office officially today plus launched a new White House web site as part of his transition. But the major search...
