SEO: Titles & Descriptions

Google Starts To Classify Content Types In Web Search

Like other search engines, Google already distinguishes between various types of content. You can search specifically for images, videos, books,...

Matt McGee | Oct 9, 2008 at 3:00 pm ET

Meta-Tag Optimization Tips: A Search Usability Perspective

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Shari Thurow | May 29, 2008 at 7:55 am ET

Google’s Matt Cutts On Cloaking & Search Snippets

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Barry Schwartz | Nov 28, 2007 at 8:35 am ET

Google’s Tips On How To Write A Good Meta Description

The Google Webmaster Central Blog described what makes for a good meta description versus what makes for a bad meta description. Meta...

Barry Schwartz | Oct 1, 2007 at 9:17 am ET

Google’s “Unavailable After” META Tag Now Live

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Barry Schwartz | Jul 27, 2007 at 2:52 pm ET

Google To Add “Unavailable After” META Tag

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Barry Schwartz | Jul 12, 2007 at 9:30 am ET

George Washington Did What According To Wikipedia???

Many have joked about how Wikipedia seems to rank at the top of practically any Google search that you do. Often, that’s a good thing, as...

Danny Sullivan | May 16, 2007 at 4:41 pm ET

Newspapers Amok! New York Times Spamming Google? LA Times Hijacking Cars.com?

Back in March, Google warned that allowing your internal search results to be listed in Google might be considered spamming. Today,...

Danny Sullivan | May 8, 2007 at 4:52 pm ET

Google Checkout’s Title Goes Missing On Google

  Something look odd in the search results for google checkout? Yes, that’s the official Google Checkout home page listed first, but...

Danny Sullivan | Apr 30, 2007 at 2:36 pm ET

Top 12 Ways To Win Friends & Write Magnetic Headlines

As a consultant who specializes in social media, I’ve learned one of the most powerful tools in gaining readers is the title or headline...

Michael Gray | Mar 30, 2007 at 10:20 am ET

Meta Robots Tag 101: Blocking Spiders, Cached Pages & More

Last week, I covered a new command for the meta robots tag — one to prevent search engines from using Yahoo titles and descriptions. In...

Danny Sullivan | Mar 5, 2007 at 8:48 pm ET

The “About 260” Problem: Google Site: Command Glitch

Dave Naylor noted yesterday that Search Engine Watch appears to have largely disappeared from Google, at least when performing a site: command...

Danny Sullivan | Mar 2, 2007 at 1:45 pm ET

Yahoo Provides NOYDIR Opt-Out Of Yahoo Directory Titles & Descriptions

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Danny Sullivan | Feb 28, 2007 at 2:06 pm ET

Finding Search Engine Freshness & Crawl Dates

A reader emailed me today noticing that Google was showing a date next to his listing, which made me think this was a good time to revisit how,...

Danny Sullivan | Feb 27, 2007 at 3:47 pm ET

Keyword Research Steps & Tool Update

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Barry Schwartz | Feb 27, 2007 at 9:41 am ET

Title Tags, An SEO’s Most Trusted Friend

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Barry Schwartz | Feb 16, 2007 at 10:01 am ET

Yahoo Fixes Lower Case Titles Bug In Search Results

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Barry Schwartz | Jan 24, 2007 at 9:10 am ET

SEO Your Title Tags

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Barry Schwartz | Jan 23, 2007 at 8:48 am ET

Are Lower Case Titles In Yahoo Coming From Anchor Text

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Barry Schwartz | Jan 17, 2007 at 10:14 am ET

Study Says Get In Top 5 Not Top 10 & Search Engines May Need To Highlight Official Sites

On Friday, we reported briefly on a new eye tracking study from Microsoft on how users interact with search results. I spent some time doing a...

Danny Sullivan | Jan 15, 2007 at 9:53 am ET