Google might be synonymous with the word search in most of the world, but that hasn't dissuaded others from bringing new search engines to the market, usually aiming to innovate in an area where Google has somehow let up its guard. Volunia, launched this week, promises to help searchers with three distinguishing features: High level site previews in search results A multimedia search within a site function A social layer which, among other things, allows Volunia users to share information and connect to one another My sense is that it is the social layer which will be most apprecia [...]

Related Topics: Features | Features: General | Search Engines: Other Search Engines | Search Engines: Outside USA | Search Engines: Social Search Engines | Search Engines: Video Search Engines | Top News

Earlier in the year, YouTube surpassed Yahoo as the world’s second largest search engine. In June 2011, ComScore reported that in the U.S., YouTube attracted 5.6 billion viewing sessions per month and the average U.S. visitor frequents the site 23 times a month with each visit lasting on average 26 minutes. And, just today, ComScore also reported that YouTube passed 20 billion video views during October 2011 alone. No matter how you look at the data, that’s a lot of eyeballs and a lot of time spent on a single site that a marketer can take advantage of. But creating a video is only hal [...]

Related Topics: Enterprise SEM | Google: YouTube & Video | How To: Social Media Marketing | Paid Search | Search Ads: Video | Search Engines: Video Search Engines

The second largest search engine on the web after Google is YouTube. In-house search engine marketers often overlook the promotional possibilities of YouTube, but with the relatively recent proliferation of cheap and easy video filming technologies (iPhones, Androids, Flips), leveraging YouTube’s massive search volume is something in-house search engine marketers should give at least as much time as they devote to other second-tier search engines like Bing, Facebook or Twitter. Create A Brand Channel Establishing a YouTube presence is the critical first step. Setting up a brand channel and [...]

Related Topics: Google: YouTube & Video | In House Search Marketing | Search Engines: Video Search Engines | SEO: Video Search

By unique viewer count (per comScore) YouTube is more than two and a half times the size of the next largest US video site, Vevo. It also sees more than five times the monthly minutes of Vevo. Only Hulu approaches YouTube in terms of time spent or engagement. However Hulu is the most heavily and successfully monetized video site, with almost 20 percent of online video ad impressions. Google, the owner of YouTube, is one of a handful of companies, including Yahoo, Amazon and DirectTV, that are rumored to be going after Hulu. The anticipated, competitive bidding could fetch as much as [...]

Related Topics: Google: YouTube & Video | Search Engines: Video Search Engines

Hulu is apparently a popular dance partner at the moment. The Los Angeles Times is reporting that Google, Microsoft and Yahoo are all in "confidential" discussions about buying the popular video service. YouTube remains the dominant video site online, but it's built around user-generated, amateur videos. Hulu, on the other hand, has agreements with major TV networks that gives it access to current (and professional) programming -- an area that YouTube has been trying to beef up for a few years now. That kind of programming is what attracts ad dollars, as the Times report explains: Hulu' [...]

Related Topics: Google: YouTube & Video | Microsoft: MSN Video | Search Engines: Video Search Engines | Yahoo: Video