Five Keys For Creating Viral YouTube Titles
Mar 18, 2010 at 7:00am ET by Drew Hubbard
As with text web pages, from an SEO standpoint the title of your YouTube video is the most important piece of content on the page. Well, to be fair, the most important piece of content is actually the video itself, but for the purpose of this discussion, let’s assume that the video is at least moderately watchable and entertaining.
Every YouTube video resides on its own page and has a unique URL. YouTube creates HTML meta tags for each of these video view pages based on different page elements. The title of the video becomes the title tag, the description becomes the meta description tag, [...]
Filed in: Search Engines: Video Search Engines, Video Search
My Video Search Holiday Wish List
Dec 3, 2009 at 6:00am ET by Eric Papczun
The holiday season is well on its way in the U.S. with our biggest feast, Thanksgiving, and largest shopping day of the year, Black Friday, behind us. Now, it’s more crucial than ever for advertisers to work like Santa’s elves to ensure their products and/or services land on everyone’s list. As both an online consumer and a dedicated online video enthusiast, I decided to write my own wish list specifically focused on online video. I am asking for a lot, but I feel optimistic that even if I don’t get everything this holiday season it’s possible I might get it sometime next year.
He [...]
Filed in: Search Engines: Video Search Engines, Video Search
“TV Guide For The Internet” Clicker Comes Out Of Beta
Nov 12, 2009 at 2:24pm ET by Greg Sterling
The label, "TV Guide for the internet," doesn't fully capture the intent or the extent of Clicker. We first wrote about the site when it appeared at the TechCrunch50 event. It was then in a closed beta. However today, a mere 58 days later, the site launches to the public with a number of new features and additional content.
Former Ask CEO Jim Lanzone, now the CEO of Clicker, has described the site as “the first structured, comprehensive and unbiased programming guide for internet television.” And in today's press release the site calls itself "Complete Programming Guide for Internet Tel [...]
Filed in: Search Engines: Social Search Engines, Search Engines: Video Search Engines, Top News
Bing Launches New Video Portal With Help From MSN
Nov 10, 2009 at 7:45pm ET by Matt McGee
Bing and MSN have combined to create Bing Videos, a new video portal that combines the content from MSN Videos with Bing's search technology.
According to today's announcement (and more here), the new site combines videos from a variety of sources. The former MSN Videos offered original programming, as well content from the likes of MSNBC, Fox Sports, National Geographic, and others. Bing Videos will house that content, and offer web-based videos from sites like YouTube, Hulu, MySpace, and others.
Videos are organized into a handful of categories (News, Sports, TV Shows, etc.) and th [...]
Filed in: Microsoft: Bing Videos, Microsoft: MSN Video, Search Engines: Video Search Engines, Top News
Clicker: More Than Just A Video Search Engine
Sep 17, 2009 at 8:05am ET by Greg Sterling
It may have a search box and look like a video search engine but Clicker is not according to CEO and co-founder Jim Lanzone. In a way this may seem like a strange position to take given that Lanzone was the very partisan CEO of search engine Ask. But while Clicker does index video it primarily relies on structured data to organize and present content. It thus offers a richer and more complete user experience than can a pure video search engine, which is just crawling and relying on metadata. Metaphorically speaking there's as much Yahoo Directory in here as Google.
Lanzone in his demo a [...]
Filed in: Features: General, Search Engines: Video Search Engines
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