Watch, Know, Learn: A Rich Online Video Academy

The Khan Academy gets a lot of deservedly favorable attention for its breadth and depth of online video instruction. But there's another, similar site that I think deserves applause for quality, authoritative online video instruction. It also happens to be a freebie. It's called WatchKnowLearn.org and it’s being developed for K-12 students and educators. While I don’t fit directly into either of those categories I like to think of myself as a “lifelong learner” and for that reason WatchKnowLearn has become an essential reference tool for me, perfect for a quick knowledge “tune [...]


Four Seriously Cool Information Resources

As a librarian, researcher and frequent blogger, I'm constantly coming across incredibly useful online information resources that are most effectively searched using their own site search tools, rather than relying on general-purpose engines to surface their valuable content. I plan to start writing about these on a regular, ongoing basis, using a bullet-point format that highlights the most useful features of each resource, rather than doing in-depth reviews. Without further ado, here are the first four (of many more to come). C-SPAN Video Library Cost: free In three words, amazin [...]


Volunia, A Social Search Engine, Says The Web Has Come Alive

Google might be synonymous with the word search in most of the world, but that hasn't dissuaded others from bringing new search engines to the market, usually aiming to innovate in an area where Google has somehow let up its guard. Volunia, launched this week, promises to help searchers with three distinguishing features: High level site previews in search results A multimedia search within a site function A social layer which, among other things, allows Volunia users to share information and connect to one another My sense is that it is the social layer which will be most apprecia [...]


How To Get Started With YouTube Promoted Video

Earlier in the year, YouTube surpassed Yahoo as the world’s second largest search engine. In June 2011, ComScore reported that in the U.S., YouTube attracted 5.6 billion viewing sessions per month and the average U.S. visitor frequents the site 23 times a month with each visit lasting on average 26 minutes. And, just today, ComScore also reported that YouTube passed 20 billion video views during October 2011 alone. No matter how you look at the data, that’s a lot of eyeballs and a lot of time spent on a single site that a marketer can take advantage of. But creating a video is only hal [...]


In-House Video Marketing Via YouTube

The second largest search engine on the web after Google is YouTube. In-house search engine marketers often overlook the promotional possibilities of YouTube, but with the relatively recent proliferation of cheap and easy video filming technologies (iPhones, Androids, Flips), leveraging YouTube’s massive search volume is something in-house search engine marketers should give at least as much time as they devote to other second-tier search engines like Bing, Facebook or Twitter. Create A Brand Channel Establishing a YouTube presence is the critical first step. Setting up a brand channel and [...]


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