Wikipedia Appears On Google’s Page One 46 Percent Of The Time, Compared to 31 Percent On Bing [STUDY]

May 7, 2012 at 3:13pm ET by Matt McGee

A new study suggests that Wikipedia gets better visibility on Google than it does on Bing. While that may not surprise much of the SEO industry, it contradicts what some Google employees have previously said, as well as another recent study on Wikipedia's search visibilty. Last week, Conductor released updated data about Wikipedia's search visibility, this time including Bing for comparison to its previous study that focused solely on Wikipedia's Google visibility. In the previous study, Wikipedia appeared on page one of Google 46 percent of the time, and on page two for 25 percent of [...]

Move Over, Wikipedia: Amazon May Be The King Of Google Rankings

Mar 23, 2012 at 2:31pm ET by Matt McGee

While the SEO industry has spent years decrying how well Wikipedia seems to dominate Google's rankings, it may be that Amazon.com is the real king of visibility. For most of the past 18 months or so, Amazon has shown up on the first page of Google search results more often than Wikipedia and currently lands on page one about 40 percent of the time, compared to just over 30 percent for Wikipedia. That's according to new research from SpyFu, which was published this week in response to our coverage of a Conductor study on Wikipedia's Google visibility. As you can see in the chart below, Am [...]

Wikipedia Appears On Google’s Page One Only 46% Of Time, Study Shows

Mar 20, 2012 at 2:50pm ET by Matt McGee

Wikipedia doesn't pwn Google nearly as much as the SEO industry thinks it does. In fact, according to a new Conductor study, Wikipedia showed up on the first page of Google's search results only 46 percent of the time in a study using 2,000 unique keywords. Conductor used one thousand informational keywords (like "lyrics" and "bridal shower ideas") and another thousand transactional keywords (like "headphones" and "where to find wall stencils") in its study; as you'd expect, Wikipedia has much more visibility on informational searches than transactional -- 60 percent for the former and [...]

Why The Wikipedia/Google Search Results Study Is Flawed

Feb 14, 2012 at 3:09pm ET by Matt McGee

Many SEOs have been chatting this week about a recent study by Intelligent Positioning (first reported by Search Engine Watch) that showed Wikipedia ranks on Google UK for 99 percent of searches. Yikes, right? Wikipedia -- more specifically, Google's apparent love of Wikipedia -- has long been a sore spot in the SEO industry, so seeing a statistic like that is a big pile of salt in the wounds at this point. But it's really not a statistic to get worked up about because, in my opinion, the study itself was flawed. Study Methodology As Intelligent Position explains, the company used a [...]

Michael Jackson’s Death: An Inside Look At How Google, Yahoo, & Bing Handled An Extraordinary Day In Search

Jun 27, 2009 at 12:31am ET by Matt McGee

An extraordinary day of breaking news on Thursday led to record-breaking traffic spikes as people searched online for information about the deaths of Farrah Fawcett and, especially, Michael Jackson. And just like their counterparts in traditional media, the news divisions of Google, Yahoo, and Bing responded with sometimes extraordinary measures to ensure they were giving searchers the most accurate and current news available. Below, a look not only at the extreme traffic spikes that took place, but also an insider's look at what happened as each search engine -- and Wikipedia -- grappled w [...]

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