Powered By Nokia, Yandex Rolls Out Maps Of US And Europe

Yandex logo 2 Yandex is rolling out maps of the US and Europe, powered by Nokia's mapping division Navteq. The company is also introducing a Turkish mapping site. Yandex says that its maps have an audience of 16.5 million on the PC and an additional 6.6 million users in mobile. Most of these users are concentrated in Eastern Europe. In addition to the new Turkish, European and North American maps, Yandex currently offers maps for Russia, Ukraine, Kazakhstan and Belarus: The users of Yandex.Maps in these countries can search for businesses and POIs (including locations nearby), find and plan route [...]


Apple, Yandex Partner In Russia: Maps Deal Now, Full Search Later?

apple-yandex-logos It's no secret that Apple is ditching Google Maps on iOS6. In Russia, that decision looms large for Russian search engine Yandex, which will provide the backend for the new Apple Maps app, according to Bloomberg. Software developers in Russia that have been using the developer version of iOS6 have reported seeing the Yandex integration in Apple's new mapping app. As one developer told Bloomberg: "When you search for Vladimir Lenin's Mausoleum, it offers you to get more details on Yandex.Maps application or offers to download Yandex.Maps from App Store if the user doesn't have it installe [...]


The Latest On Google’s Hreflang Tag & Other Learnings From International Search Summit @SMX Advanced

Google has been moving lots of goal posts for us all recently and the "Hreflang" tag is a case in point. A succession of Google speakers has presented the latest "Hreflang" thinking at International Search Summits @SMX throughout 2012. On each occasion, the presentation and explanation was different from the one before. The bad news is that keeping up with the changes has been tough, but the good news is that Google has actually been listening to the multinational market place for once! But Don't Canonicals & Hreflang Tags Belong Together? Susan Moskwa presented first when Google was [...]


iPad-apalooza: Yandex Looks At iPad Search & 30 Percent Of North Americans Want iPad3

On the even of the iPad3 (or "HD") Russian search engine Yandex released data on iPad usage in Russia. The company found that "iPad users accounted for about 1 percent of all internet users in Russia." The majority were from the greater Moscow area. While the iPad is neither a PC nor a "mobile" device exactly, Yandex said that the behavior coming from iPad users was more like PC user behavior than that of smartphone owners: iPad users make as many search queries as, and even slightly more than, PC users, and significantly more than mobile phone users. The share of long search sessions on iPa [...]


Yandex Joins Bing, Yahoo In Using Nokia-Navteq Map Data

Russian search giant Yandex announced that it will be licensing data from Nokia-owned Navteq to offer better and more comprehensive maps coverage around the world: Yandex . . . has purchased a license for digital maps supplied by the leading global location content provider, NAVTEQ. These digital maps will be used in the development of a detailed world map for the Yandex.Maps service. NAVTEQ has provided Yandex with maps from all over the world, including highly detailed maps of Europe, North America, Australia and developed countries in Asia. These maps show intercity motorways, urban tra [...]


Fastest Growth For Baidu, Second Place For Yandex & Google Is The Runner Up?

Last time, I was analysing the financial performance for the quarter of Google and demonstrated that internationally -- excluding the UK -- Google's growth rate over last year was around 44%. We have now seen the same quarter's figures from other major international search engines and we can conclude that Baidu's growth rate in China tops the lot, followed by Yandex in Russia. Even though Google's rate of growth outside the US and UK exceeds the US by some 20%, it still seems significantly behind both the Chinese performance of Baidu at 85% growth over the same quarter in 2010 or Yandex's [...]


Yandex Expands To Turkey, First Shots Fired In New Google, Baidu & Yandex Stand Off

yandex-baidu-google-featured Did you think the search engine war was over and that Google had won? Perhaps you believed that there were a few outposts still resisting the Google conquest, but expected that they’d give in eventually? If so, you’d better sit down and take a strong drink as the first salvos in the new Search Engine War has just been exchanged -- and this time, it’s not going to be so one-sided. Google’s ‘Blitzkrieg' from 2003 to 2006 took out many locally strong search engines who simply couldn’t find the resources, couldn’t match Google’s pace of innovation or couldn’t resist Google [...]


Yandex Launches English-Language Version Its Webmaster Tools

Russian search engine Yandex has launched an English-language version of Yandex.Webmaster, its suite of webmaster tools. The service can be reached at webmaster.yandex.com. If you've used the Google and/or Bing webmaster portals, Yandex's will be familiar to you. On sign-up, users have five options to confirm site ownership: HTML file, meta tag, text file, WHOIS or DNS. Once your site is confirmed, Yandex.Webmaster shows a lot of information about how Yandex sees your site -- pages that the spider has visited, pages appearing in Yandex search results, links, search queries and others. [...]


Yandex Has Blockbuster $1.3 Billion IPO

Yandex NV, the parent of the Russian search engine Yandex, had a very successful debut on the Nasdaq market yesterday. The company raised more than $1.3 billion in its IPO. It follows last week's similarly splashy but much smaller IPO from LinkedIn. As with the LinkedIn IPO last week many investors turned right around and sold the company's shares for some quick profit-taking. However, many investors anticipate considerable growth for Yandex, whose home country is Europe's second largest internet market after Germany. Yandex also operates in several other countries that were once part of th [...]


Yandex Finally Files For Long-Awaited IPO

Russia's leading search engine Yandex formally filed for an IPO that has been expected for at least three years but was delayed by the global recession. The company plans to raise roughly $1 billion through its US Nasdaq offering. Founded in 1997, Yandex controls approximately 65 percent of the Russian search market and is valued at an estimated $6 billion to $9 billion. Google controls just over 20 percent of Russian search. Yandex also operates in Ukraine, Belarus and Kazakhstan. Yandex.com (the English language site) was launched in May of last year. The shares offered to the market w [...]


Yandex: Not Copying But Searching For Google’s Underbelly

How does Yandex compare to Google? Can a regional search engine success really survive in the longer term? Ilya Segalovich thinks Yandex can and reveals that Yandex has greater international aspirations. But to expand, Yandex really has to win the Russian market — compare the statistics coming out of Russia and decide what the future might hold! There are lessons here for search marketers everywhere!


The State Of Online Marketing In Russia

For online marketers, Russia offers two appealing qualities: It's one of just five countries in the world where Google isn't the market leader, and Russia is now the 2nd biggest online market in Europe in terms of users, having passed the UK last year. Yandex is the market leader in Russia, with a 64% market share, more than double Google's 22% share, according to Russian statistics service LiveInternet (Dec. 2010). In addition to reaching native Russian speakers, Yandex (Yet Another Indexer has been aggressively expanding globally, now reaching 56 million users from all over the world. [...]


Yandex & Seznam: Local Powers That Be In Europe

A few weeks ago, the Czech online industry suddenly was in an uproar. The search engine Seznam was seemingly outranked by Google in market share. With almost the entire of Europe being dominated by Google, the Czech Republic, together with the Russian Federation, held an exceptional position. In these countries, Google isn't the most dominant force in search. Instead, local search engines take the leading positions there. The shift in dominance from Seznam to Google was disputed by Seznam, and it seems they have a valid point in their criticism. The numbers provided by web measurement se [...]


If Google Played Jeopardy: Smartest Search Engine, But It’s No Ken Jennings

Google: Go to the head of the class. Wikipedia: You stay after school for extra tutoring. That seems to be one of the conclusions you can draw from a fun blog post today by Wolfram|Alpha founder Stephen Wolfram. Writing about the Jeopardy battle between past champions Ken Jennings and Brad Rutter and IBM's Watson computer (the computer won a dry run earlier this month), Wolfram decided to see how several search engines would fare when asked to answer Jeopardy clues. The results? Google scored highest in both having the answer show up anywhere on the first page of search results and ha [...]


Search Marketing Tips For Yandex, Russia’s Top Search Engine

Globally, Russia is the eighth largest market of Internet users, and as we know, Google is playing second fiddle to Yandex, which is currently the main search engine in Russia with well over half of the market share. Yandex makes hundreds of millions of dollars in revenue and provides a broad range of online services (email, free hosting, PPC advertising network (Yandex Direct), maps, news, weather, and dictionaries). Comscore ranked the web property first in Russia with 34.9 million unique visitors in August 2010, It is also the 25th site in the Alexa Top 100. What's more, Yandex is the de [...]


Yandex, Facebook Strike A Deal For Status Updates

Yandex, the number one search engine in Russia, has struck a deal with Facebook to get some updates for its search engine index. As announced today, the deal has two parts: First, Facebook will supply Yandex with a data feed of status updates from Facebook Pages. This is similar to the Facebook-Google agreement announced last December, but falls short of Facebook's agreement with Bing, which also includes updates on personal Facebook profiles. Yandex says it will add the Facebook data into its blog search index. Second, the Yandex.ru home page is showing a Facebook content widget (see im [...]


Yandex Adds Image, Video Search To Global Search Engine

Yandex, the Russian search engine that received strong reviews earlier this year when it went global, has expanded its worldwide search engine to include image and video search. The new options are available as tabs/links on Yandex.com. (The Russia-only search engine is at Yandex.ru.) When Yandex announced its global site in May, the company specifically said it was more of a playground for testing search algorithms, and "not a service for the audience." But the new image and video search engines are both very user-friendly and have features that are similar to what international searc [...]


Russia’s Yandex Search Engine Goes Global

Yandex, the top search engine in Russia, has launched a global search engine at Yandex.com. And some of the early user feedback is quite good. In its announcement (Russian language), Yandex calls this an "alpha service" and the "beginning of a long journey." In this English-language news release, the company says it's been indexing foreign web sites and adding the content to its search engine for the past two years. In the Russian-language announcement, Yandex refers to this new, global search engine as "a platform for testing new algorithms [in] global search, and not a service for [...]


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