Survey: Search Engines Dominate Mobile Product Research

mobile-apps-search-featured Last week, Local Corporation released survey results from its latest round of consumer mobile shopping research. The company is promoting a new version of its local-mobile shopping app Havvit. The survey was conducted in March and carried out by the Chicago-based e-tailing group and consisted of nearly 1,300 US smartphone owners. Among other questions the survey asked, "When using a mobile device for product research, how do you search?" Survey respondents overwhelmingly said "search engine" vs. the other choices: Search engine: 73 percent Specific mobile website: 33 percent Mobile [...]


Is Rewarder The Heir Of Google Answers?

search-social-featured There have been a range of "answer engines" or "help engines" (Q&A sites) that have come and gone over the years. Some of them might be considered "social search." Yahoo Answers, Ask.com (more recently focused on Q&A), Answers.com, Askville (Amazon), ChaCha, Keen, JustAnswer/Pearl are among those that remain and still exist. Verticals with Q&A angles are also seeing success because of their more focused content. Pearl, mentioned above, is a paid service that is reportedly doing very well focused on professional advice. But most of the other Q&A sites are struggling. Quor [...]


Apple Broadening App-Store Search With Related Keywords

mobile-apps-search-featured Mobile app discovery continues to be a challenge for most developers. Quixey (across platforms) and Google (on Android) are trying to address that challenge by indexing deep links within apps. For its part, Apple appears to be trying to broaden App Store search with related keywords. When entering search queries within the App Store, Apple already suggests related search terms. For example, when I enter the query "news" I also see the following search suggestions: news apps news channel 5 news 12 mobile ness radio news 12 newsday newsstand news channel 3 newspaper [...]


Yelp and YP Enter Into “Strategic” Content, Distribution Partnership

YP + Yelp YP and Yelp have announced a strategic partnership that will in the near future provide YP advertisers with an enhanced presence on Yelp and effectively bring Yelp into the YP Local Ad Network. There is probably a revenue sharing deal in the background but the parties declined to discuss terms. Yelp has existing content deals with Yahoo, Bing, Apple and others. However, this YP deal is quite different than those, which are mainly about the inclusion of Yelp reviews content in local search results. Under the terms of this deal, as I understand them, YP advertisers will gain access to the [...]


Study: Researchers Blame Google Flu Trends Inaccuracies On Ongoing Algorithm Updates

google-health-medical Researchers at Northeastern University in Boston claim the regular overestimation of flu cases by Google Flu Trends can be blamed on Google's ever-evolving algorithms and the inaccurate analysis of big data. Google Flu Trends often has been cited for incorrectly projecting the number of flu cases. In 2010, a University of Washington study claimed Google Flu Trends was 25 percent less accurate than reports from the Center for Disease Control (CDC). Just last year, Nature.com reported Google Flu Trends overestimated the number of people with influenza like illnesses (ILI) by nearly double. [...]


Shopping Comparison: TheFind Finds Lowest Price More Often Than Google, Bing, Others

shutterstock_126762251 shopping In December, Danny Sullivan sought to determine which of the major shopping search engines found the best prices for common products. The shopping engines compared in Danny's articles were Nextag, Shopzilla, PriceGrabber, Google, Bing and TheFind: The Test Begins: Do Google Shopping & Other Shopping Search Engines Give You The Best Deals? The Test Continues: Which Shopping Search Engine Finds The Best Price For A Blu-Ray? TheFind's CEO Siva Kumar saw these articles and developed an internal tool to compare his site to these and other online shopping competitors. TheFind la [...]


Survey: Consumers Blame Brands For Bad Location Data

local-search-map-featured Today at SMX West local data and marketing platform provider Placeable released findings from two related surveys it recently conducted online. The company polled consumers (n=1,000 US adults) and marketers (n=228) to gather data on local search attitudes and behaviors. Marketers were asked to discuss their behavior when they acted as consumers. Overall the marketers (as consumers) were more mobile, more interested in personalization and more active in social sharing and content creation than their "ordinary consumer" peers. Below are some of the more interesting "regular consumer" find [...]


Better Data, Public Transit Coming To Apple Maps In iOS 8

apple-maps-featured According to unnamed sources cited by 9to5mac, Apple's forthcoming iOS 8 will see a number of improvements to its mapping product across platforms. The site says the next Apple mobile OS will offer: Better and more complete points of interest and business data Public transit information and directions (rolling out first to major US cities) Much of the discussion in the article is about subtle changes to the Apple Maps UI or functionality improvements coming with the new OS. Further out, says the report, are indoor maps and augmented reality:  "Apple has also begun work on augmented [...]


Expect Labs Offers Free API: Google Now In A Box

Expect Labs Expect Labs, which is behind the MindMeld consumer application, has announced a new developer API. The new API brings the company's "anticipatory computing" platform to third parties in the cloud. Use of the API is free. Expect Labs is trying to get it "out there" and see how developers deploy the company's technology on their applications. As a practical matter what Expect Labs is offering could be likened to "Google Now in a Box." Developers and publishers will thus be able offer predictive or contextual search and more sophisticated recommendations and content discovery to users. [...]


A Paid Search First? Olympic Sponsor Visa Opts To Advertise Its Tumblr On Google, Bing and Yahoo

visa-tumblr-featured YouTube and Facebook have long been the favored social accounts promoted by brands in paid search ads. Visa is cracking the mold. In what may be a first for a major brand, the Olympic sponsor is using paid search to drive visitors to its Tumblr account. The ads are appearing on both Google and the Yahoo Bing Network. Visa also appears to be the only major Olympic sponsor to have made Tumblr its Olympic content hub. From its Tumblr account, Visa links to all of its other social channels and features video and other content assets that are distributed across the other networks, including Face [...]


YP Wants To Compete Directly With Google And Yelp In Local

YP logo When one looks across the local digital landscape there are many companies and apps but few consumer “brands.” In specific verticals, like travel or automotive, there are companies such as TripAdvisor or Cars.com. But “horizontally” on a national level there are very few top-of-mind, major players. That list starts with Google and Yelp and could include Apple (re maps) and maybe Foursquare and Groupon. Mapquest has faded and Facebook’s local efforts are still what we might call embryonic. The various yellow pages and directory publishers, once dominant in local, have had great [...]


Google’s “Olympic Charter” Logo Stands Up To Russia’s Anti-Gay Legislation

google-sochi-olympics-logo-featured If you had any doubts over how Google feels about Russia's legislation against gay "propaganda," just go the Google home page. The company has started what will be a string of special logos for the Olympics with one that includes a quote stressing that the official Olympic Charter is against discrimination and using the colors of the rainbow gay pride flag. The logo is shown above, along with a quote from the Olympic Charter, which says: "The practice of sport is a human right. Every individual must have the possibility of practicing sport, without discrimination of any kind and in the [...]


Update: “When Do The Olympics Opening Ceremonies Start?” Now You CAN Ask Yahoo

yahoo-purple-y-logo Yesterday, I wrote about my search experience in trying to find out when the Olympics Opening Ceremonies will take place and when they'll air in the U.S. That post was titled “When Do The Olympics Opening Ceremonies Start?” Whatever You Do, Don’t Ask Yahoo. An update is in order. Today, I discovered that Yahoo has inserted a version of what it calls a Search Shortcut that displays not only the live start time but the TV broadcast time at the top of the search results. Yahoo now provides more information about the ceremonies than Google's knowledge box, which includes just the live [...]


“When Do The Olympics Opening Ceremonies Start?” Search Engines Compete To Answer

olympic-rings-featured Who knew a simple question would be so hard to answer? Yesterday I searched across all three engines to find out more about the Olympic opening ceremonies and when they start. I quickly discovered that the official website of NBC, which is broadcasting the games in the U.S., had nothing about the ceremonies or when they'll air in the States.  So back to the search engines I went, chronicling my odd experiences along the way. Oh, and to cut the suspense, the Opening Ceremonies happen at 12:14pm ET on Friday, Feb. 7, although in the US, NBC won't broadcast them live, going with a recording 7 [...]


Telenav Thinks Scout Can Take On Google Maps

Skobbler app Last week Telenav acquired Skobbler for roughly $24 million in cash and stock. Skobbler is based in Berlin, Germany and is to OpenStreetMap (OSM) what Red Hat is to Linux according to Ryan Peterson of Telenav. For those not aware, OSM is the Wikipedia of digital mapping. It relies on a global force of over 1.5 million volunteer editors or contributors. Telenav, which got its start in white label navigation and enterprise fleet tracking, is the creator of Scout, a consumer navigation app that Telenav believes is capable of taking on Google Maps. According to Peterson, the Skobbler acquis [...]


5 Tips To Kill The Competition In Local Search

local-search-map-featured If your business has a local presence -- anywhere -- you must take advantage of Google+ Local. Creating and optimizing Google+ Local profiles is a critical marketing practice for local small businesses, multi-location enterprises, national franchises and companies with a single physical location. It will help you reach the 97% of consumers who search for local businesses online. Google+ Local not only helps web searchers find and share local business information, it can also help your business get displayed near the top of Google SERPs. When a search is made with local intent, Google typi [...]


4 Go-Tos To Make Online Reviews Work For Your Business

Yelp profile By now, everyone knows that online reviews can have a tremendous impact on consumers' purchasing decisions. Ultimately, a single review -- positive or negative -- can tip the scale in favor of one company over another. No doubt, the power of reviews on Google+, Yelp, Angie's List and other local search directories continues to mount. Review prominence in search results is also rising, as they often appear for a business just below their company website and make up the majority of the corresponding top 10 search results. Major search and review sites weight online reviews very highly, and [...]


Local SEOs Sound Off On Google+ Local Hijackings

google-plus-local Earlier this week, Danny Sullivan reported on the hijacking of thousands of local hotel listings within Google+ Local. Those listings had been replaced by third-party hotel booking services. And while it's unclear how long those third-party links were in place, several knowledgeable people have surmised it may have been at least a month, if not longer. Without offering any substantive comments about the situation, Google appears to have cleaned up the problem and mostly, if not entirely, restored the proper links. There's been no explanation forthcoming about how this might have happened f [...]


Is Lowe’s The First Brand To Adopt Jelly?

lowes-logo-300px A new social network or online community comes along and every brand has to answer one basic question: Should we be active in this channel? No matter whether you're among the world's biggest brands, or a small home-based business, that's a question you have to wrestle with. Lowe's, the home improvement retailer, appears to have wrestled with that question and answered "yes" when it comes to Jelly, the new social search/Q&A app that just launched last week. Jelly invites users to post questions with a photo attached. From what I've seen during the first week, a lot of questions have b [...]


Yelp Turns Up The Heat: 285 Consumer Alerts Issued Over Fake Reviews

yelp-alerts-featured It's been almost a year and a half since Yelp began issuing Consumer Alerts when a business on its site has been caught trying to get fake reviews; but after a cautious start, that program appears to be turning up the heat. According to an interview with CEO Jeremy Stoppelman in The Telegraph, Yelp has now slapped 285 businesses on its website with Consumer Alerts. When Yelp issued its first set of Consumer Alerts in October 2012, only eight local businesses were hit. Then last August, Yelp revealed that it had issued its second round of alerts. No specific numbers were shared, but the c [...]


Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide